Looking at Ye Qing's pen and paper writing there, the atmosphere was a little awkward. Pen % fun % Pavilion www.biquge.info

Advertising agencies, too, are waiting and seeing.

What Ye Qing said was quite reasonable, they had also thought about this problem at the beginning, but they all thought that the wiki side was satisfied, and there was nothing to pursue.

Now that Ye Qing pointed it out sharply, what else can be said.

They are also curious, this idea was revised for a long time before it was finalized, you just came to see it, what kind of good ideas can you have?

Ye Qing's name, who of them doesn't know.

A well-known singer in the country, a gold medal planner for variety shows.

But I am also unconvinced in my heart, what I have made is negated, who can be convinced.

Anyway, they're just walking and seeing.

Although you are a gold medal program planner, but these are two different things, in terms of program planning, the people of their new concept company are still very confident.

Ye Qing also felt that something was wrong with the atmosphere.

But I don't care.

If you can't be creative, you really can't, especially if you use an idea twice, it's too low.

During the bidding some time ago, Wiki won the naming rights for 110 million, and inserted this advertisement in the middle, you just say, if you don't shoot better, is it worthy of other Wiki's money?

Ye Qing thought about it, and the speed of writing in his hand sped up a lot.

He's just coming up with an idea, not a storyboard, so it's quick to write, and it's done in a while.

"That's the idea I gave you, you can take a look at it first. Ye Qing handed it over, and the young man with glasses took it in his hand and looked at the letter suspiciously.

A crowd of people stared at him.

He didn't speak.

The atmosphere is almost solidified.

The rest of the advertising agency is also anxious, you should say something, at least find some shortcomings.

But when the eyed young man got the paper, it was silent.

"Tan Jun, I'll take a look too. The director of the advertising agency coughed and reached over to get the planner.

Again, his face stiffened, and he didn't speak.

The others did not believe in this evil and took it and looked at it.

I wanted to pick a thorn, but in the end I didn't know what to say.

Lin was still a little confused.

What the hell did the boss write, is it so powerful?

These people were still very unconvinced just now, why didn't they speak all of a sudden?

An advertising planner, no matter how well you write, others can pick out the thorns, they are experts in advertising, to say something one, two, three, isn't it simple.

Ye Qing smiled: "Last time your company's planning, when the athletes were on the top, they drank Weike, and with the lyrics 'let life reminisce this moment', it was perfect." ”

"This time, the song is based on believing in oneself, full of vigor and sunshine, and the passion of the last time is the same positive energy, but there is an essential difference, and it is obviously inappropriate to use the same idea. ”

The people in the advertising agency were silent.

To be honest, they have all thought about this, but as far as the two advertisements are concerned, there is not much sense of disobedience when they are integrated.

On the Weike side, although he felt that this plan was awkward, it was in line with the concept of the drink advertisement, so he didn't say anything.

However, who told them to meet Ye Qing.

Ye Qing continued: "I believe you have seen my creativity, it is not an extreme sport, but just the experience of an urban college student running. ”

He was tired and couldn't run, so he drank Vic and was suddenly full of energy, and on the way to run, he jumped high and helped the child get the balloon hanging on the tree, and he helped the uncle who couldn't step on the car and pushed the car uphill. These positive energies are more appropriate for this song than extreme sports. ”

"You can even add some exaggerated elements to it, such as running to the side of the road, someone else's basketball falls, he picks it up and throws it away, throws it into the hoop across a basketball court, and so on, and there are many other examples that I won't list. ”

These ideas are all clips of TV commercials on the planet, and most of them are him and more profound.

What ad is most impressive?

Well done PSAs.

Now some advertisements are not broadcast, and as long as you mention it, it is estimated that many people remember it.

For example, the advertisement of changing the light bulb, the advertising slogan: we can do a lot more.

Another example: You Haoran shot an advertisement when he was a child, the sentence "Mom, wash your feet......", I don't know how many people were touched by it.

Public welfare, positive energy, these are the most memorable.

Will it be better to add these elements to the wiki ad?

After Ye Qing finished speaking, he looked at a group of people from the advertising agency.

The examples he said may be inappropriate, they may be flawed, but no one has said them.

Because it was written above Ye Qing's planning, combined with these positive public welfare energy in it, what he is talking about now is just some examples.

If the people of the new concept advertising agency even have to pick out the words, it is really a problem of insufficient professionalism.

The people at the advertising agency were silent.

Bad ideas?

Who dares to say that this idea is not good, and the director guarantees to give him a slap.

Public welfare, positive energy, deeply rooted in the hearts of the people, and for Wiki, Wiki has a high sense of presence in it, even if the drink only appears at the beginning and end, but throughout the entire concept of advertising.

Who would say bad about such an advertisement?

The people on the advertising agency's side are silent because the ad is so good, they are a little embarrassed, and their faces are a little hot.

It can be seen from here that Ye Qing is indeed not picking on thorns, but really wants to shoot this advertisement, and they have nothing to say.

However, it is strange that the planning of a professional advertising agency can be overturned casually and a better idea can be spoken.

The people on the Wiki side were dumbfounded.

They are responsible for following the commercials, and they are very clear about the content planned and the shooting process.

Now listening to Ye Qing's explanation, I feel that Ye Qing's statement seems to be much better!

The previous advertisement was drunk after the beef fork.

Although everyone knows that the advertisement means that after drinking a Wiki drink, I can be more bullish.

But now Ye Qing's concept has been reversed, not only is the effect not bad, but it has become better.

Especially combined with the positive energy examples that Ye Qing said, the general advertising content, they went through it in their minds, and their eyes lit up at that time.

This creativity is simply amazing!

If it is filmed, it will be impressive.

"Mr. Ye Qing, your creativity is simply amazing!" The person in charge from Wiki's side gave a thumbs up at that time.

Tan Jun, the planner of the advertising agency, took a deep breath and said reluctantly: "This idea is indeed very good, much better than mine, I admit that my planning is indeed flawed." Plan according to yours, our company will fully cooperate!"

They were convinced.

Advertising companies rely on creativity to eat.

Now that this piece has been defeated by Ye Qing, anyone with a discerning eye can see the level of the two ideas, what else do they have to say.

It's like being taught a lesson.

It's just that this Ye Qing is a little too bitten.

Even if you sing, you don't talk about the gold medal program planning.

But even an advertising planner can say so many ways, and you can also give a golden idea, which is also invincible!

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(To be continued.) )