Chapter 323: Advertising Creativity [Fifth Update]
[The previous chapter has been revised, everyone can refresh it, the title can't be modified, I don't have permission, I can only wait for the editor to go to work tomorrow.] Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½ć
"This is your advertising plan?" Ye Qing looked at the planner and immediately frowned.
He came to the advertising agency early this morning, and the advertising director told him about the shot and went to prepare.
Ye Qing said that he wanted to see the advertising planning, and the people on Wiki's side also agreed.
They didn't cooperate with Ye Qing once or twice, they were all ordered to go to work, and Ye Qing tried their best to meet any requirements here.
Now it's just to look at the planning, and it's nothing.
The documents of the advertising planning were handed over to Ye Qing, and these people all looked at each other, not knowing what he was going to do, thinking that Ye Qing wanted to see how to shoot it later.
Unexpectedly, Ye Qing only looked at it for a while, and then asked with a frown.
"Hello, I wrote this advertising plan, I don't know what's wrong?" spoke a young man in his twenties, with eyes, and a very Sven.
Although it was an honorific, the tone was rather blunt and seemed to be very dissatisfied.
Ye Qing's question and expression just now were obviously dissatisfied with this plan.
It took him several days to write this plan, and he agreed to it with the wiki, so I'm a little dissatisfied with how I got to you.
Ye Qing didn't expect that such a sentence would cause the smell of gunpowder in people.
If you think about it carefully, saying this in front of others seems to be a bit suspicious of smashing your job.
However, there are some problems with this planning.
Ye Qing said: "I remember that the last time the wiki company also produced an advertisement, it should also be from your advertising company, right?"
The young man with glasses nodded, and said with some pride: "The last advertisement was also produced by our new concept advertising agency, and it was highly evaluated on the Internet, and it was also selected for this year's Lawris Advertising Award." ā
The ad was really good, and it was a group of extreme sports athletes, drinking Wiki drinks at the top of the day.
The concept was somewhat similar to the Red Bull ad on the other side of the planet, and it was well received online.
Even Ye Qing thinks that the advertisement is very good.
However, if an ad idea is good, you can't reuse it, right?
Now this advertising creative, as it was at the beginning, is shot in various extreme places.
In the end, there is an advertising slogan: I come, I see, I conquer......
Ye Qing admitted that this advertising slogan was quite domineering.
But the key is that the creativity of this advertisement is highly overlapping with the previous one.
And these ideas don't match the advertising song given by Ye Qing.
Ye Qing thought for a while and said: "The last advertisement was really good, the concept and music were cleverly integrated, giving people a sense of strength and hard work. But this current advertisement is not as exciting as last time, and it is not suitable for the song?"
The eyed young man's brows furrowed, both times it was an advertisement planned by him.
If Ye Qing belittled both, he would have a reason to have a seizure.
After all, the effect of the last advertisement is obvious, and it is possible to win an international award.
Even if you're a big star, you can't talk nonsense.
But Ye Qing didn't completely deny it, but just said that the planning behind him was not suitable, so he could only pout: "I don't know what you think, I'd like to hear about it." ā
"I can't talk about it, but I have some ideas. ā
Ye Qing didn't care about the attitude of the young man with this glasses at all.
Even the attitude of a passer-by has to think about it for a long time, whether you are tired or not.
He turned his head and asked Wiki's human, "What's the progress of the commercial shooting now?"
The leader replied: "You're busy over there, I'm afraid that you won't have time to decisively, so I want to shoot your shot first, and this is just the first step." ā
Hearing this, Ye Qing was relieved.
If all the previous places are filmed, and all that is left is him standing stupidly in the sun with a bottle of drink, then it will be too late to say anything.
You can't just let people shoot so much material because of one sentence.
Since it hadn't started yet, he had no scruples.
Seeing that he didn't answer what he asked, the young man with glasses immediately asked, "You haven't said that I'm not suitable for this." ā
Ye Qing closed the plan and handed it to him: "The theme of your plan is quite good, but it is too serious from the last collision. Although rock climbing and skiing have been changed to bicycles and sailboats, there has been no change overall, and this type of advertisement has already been seen by the audience last time, so it doesn't mean much to watch it again. ā
"The last song was called "Beyond Dreams", the tune and lyrics are quite exciting, and there is a kind of joy of successful transcendence, which is just right with your advertising creativity. ā
But this time, the song is not "Beyond Dreams", the taste of the song, and it is not the kind of passion that praises success, so it is completely inappropriate to borrow the creativity of the last time. ā
Ye Qing talked eloquently and hit the nail on the head.
The song he recorded this time is not "Beyond Dreams", but a song with a lot of positive energy.
I guess many people are familiar with the lyrics now.
Why don't you stand shoulder to shoulder with the sun?
Well, these buzzwords are the lyrics.
It is a song from Yang Pei'an's "I Believe", a positive energy song full of confidence.
As long as you have seen the advertisement of Master Kong's green tea, there is nothing you don't know, right?
To be honest, the idea of this song to match Red Bull is a little too unrestrained.
When the young man with glasses heard this, he felt uncomfortable in his heart.
It is true that, as Ye Qing said, he did take a trick this time and applied the creativity of the last time.
But your song is here, the product is here, this advertisement is really suitable.
Anyway, it's not on the same TV station, the audience is different, and I'm afraid that others won't get used to it?
But when the people on the Weike side heard Ye Qing's explanation, they immediately felt that it made sense, and when they thought about the program planning they had seen, their brows furrowed.
If it is really according to Ye Qing's explanation, if this show is filmed, the effect may not be better than last time.
"I think my plan is very good, and it fits the theme of Wiki Drink. The young man with glasses saw that there was something wrong with the atmosphere, and said forcefully.
Ye Qing didn't know what to say, if he didn't participate in this advertisement, he didn't care what Wiki did.
But since this is the song he sings and is also his endorsement, he naturally does it perfectly.
It's also his first endorsement advertisement.
"The planning is good, and it fits the theme of Wiki Drink, but it doesn't work for this song, and the ads that are needed right now. Ye Qing thought about it, and still said: "That's it, I have an idea here, I'll say it, you can modify it according to what I said, and then see the effect." Passion is not just one, youth, self-confidence, but also a passion. ā
Ye Qing said, no matter what other people thought, he motioned for Lin to still take the pen and paper and write on it.
He is not an advertising planner, but he is a gold medal program planner.
If someone else came over to point fingers like this, it is estimated that not to mention the advertising company, even the wiki side will not agree.
But this person is Ye Qing......
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(To be continued.) )