When Liu Wen came in, Chen Tianlang's eyes couldn't help but light up, because this time Liu Wen was not wearing the same as at the last banquet, but a very well-fitting professional suit, with a white shirt inside, which was very professional women's taste.

Chen Tianlang invited Liu Wen to sit down on the sofa, instructed Xiaojuan to pour a cup of tea, and sat down opposite Liu Wen, and then said to her in a very humorous tone: "Reporter Liu, what kind of wind blew you here?"

Liu Wen smiled slightly, took out a document from the bag she was carrying, and said, "It's our leader's spittle." ”

"What is this?" Chen Tianlang casually took it and flipped through it, and it turned out to be a TV station advertising cooperation agreement.

"As you know, the advertising competition of the TV station is fierce now, and I am responsible for the life channel, which has lower ratings than the general urban channel and the economic channel, and the advertising has been robbed of many customers by these two channels, so our leaders sent a message, let us come out to find a project, and if we can't complete the project, we are not allowed to return to the station. ”

After listening to Liu Wen's words, Chen Tianlang couldn't help but smile. I didn't expect the internal competition of the TV station to be so fierce, and even reporters began to run business and pull advertisements.

"You mean I want me to sign a contract with your life channel and advertise?"

"Yes, isn't your shopping mall about to open? I don't want to advertise if it's so difficult? I can give you a preferential price, how about a 20% discount?" Liu Wen looked like Chen Tianlang was stunned and said.

"Oh sorry, I don't understand too much, you mean you give me a 20% discount, so how long will the ad be owed?"

"Well, 30,000 yuan, 30 seconds, a year. Liu Wen said.

Chen Tianlang frowned, "This...... I appreciate your kindness, but I'm sorry, I don't think there is much hope for us to cooperate. ”

"Why?" Liu Wen had already done her homework before she came, and she also knew Chen Tianlang's bottom very clearly, knowing that this was a person who was willing to spend money to promote the company, but he didn't expect such a good proposal to be rejected by him.

Chen Tianlang returned the agreement in his hand and said: "The main thing is that the content of this agreement is a little inappropriate. ”

"You know, if I can call the reporters of your urban channel and economic channel with a phone call now, and the price of cooperation can be discounted by 5%, what do you say I will choose? ”

Liu Wen was stunned.

That's right, she did her homework before she came, but she never expected Chen Tianlang to say that. No wonder this guy didn't like to take care of himself much before, it turned out that someone else had a way, but he laughed at himself and thought he was pinching someone else's handle.

"Ahem, it turns out that Mr. Chen has such a good relationship with our TV station. Liu Wen immediately changed the style of painting, and then said: "In fact, it is not impossible to get a 5% discount, as long as Mr. Chen is willing to sign a contract with our economic channel, then I will write a new agreement and try to take into account the interests of your company." ”

Chen Tianlang laughed again.

For some reason, Liu Wen felt uncomfortable every time she saw him laughing, like a calculated rabbit.

"I will consider the interests of our company myself, so you don't have to worry about this, reporter Liu. But since you are so sincere, and you came all the way to open your mouth, what is this......" Chen Tianlang groaned.

Liu Wen became nervous.

"I have a way to help you, but I don't know if you can call the shots. Chen Tianlang seemed to have made up his mind, so he said it.

"If you have anything to say, I'll do my best. Involuntarily, Liu Wen lowered her posture.

"It's very simple, you ask the leader of your channel to make a price, and I will buy out all the advertising slots of your channel!"

"What did you say?" Liu Wen's eyes widened.

"I said to buy out your channel's advertising time, well, buy out for a year first, what do you think?" Chen Tianlang said casually.

Listening to Liu Wen's ears, she was shocked, you must know that although their channel is inconspicuous, the advertising cost is almost 200,000 yuan a year, is it possible that the other party is willing to spend so much money for this shopping plaza?

Liu Wen couldn't make up her mind, she didn't know what to do, and said: "This matter is too big, I need to discuss it with the leader of our channel." Well, yes. I'll give you another answer tomorrow, okay?"

Chen Tianlang looked at his watch and said: "Reporter Liu, you should understand that time is money, especially for those of us who pay the most attention to the concept of time, I really can't wait for tomorrow...... In this way, you can go back now, discuss it with the leaders of your channel, and if you can, we will officially sign the contract, and I will transfer the first payment to the finance department of your TV station on the day of the contract. What do you think?"

Liu Wen was once again shocked by Chen Tianlang's generosity and resoluteness, and after a little thought, she said, "Okay! I'll go back now." After saying that, he got up and left.

Chen Tianlang took the contract just now in his hand, and said that this contract will be left for him to see, and if your leaders agree, sign the contract according to the template above, of course, the content may be slightly modified.

Liu Wen hurriedly left Chen Tianlang's office.

Chen Tianlang sat down leisurely, took a ballpoint pen and began to revise the agreement, in his opinion, the competition in TV channel advertising is so fierce nowadays, no one will miss such a good opportunity.

……

As expected.

It's just that only three hours later, when Chen Tianlang returned to the company office after lunch, the secretary Xiaojuan told him that Miss Liu and a man from the TV station were waiting for him.

Chen Tianlang nodded, said a few more words to Xiaojuan, and pushed the door in.

In the office, Liu Wen was talking to a middle-aged man who had made a fortune, and when she saw him come in, she hurriedly introduced the middle-aged man and said, "This is Mr. Chen." Then he introduced Chen Tianlang, "This is the editor-in-chief of our life channel." ”

Chen Tianlang and Editor-in-Chief Xiao shook hands and greeted each other, then sat down separately and began formal negotiations.

In fact, the reason why Editor-in-Chief Xiao came over was really attracted by Chen Tianlang's unprecedented bold proposal.

You must know that among the three major channels of Nandu TV, the urban channel has good TV dramas that can attract popularity, and the economic channel has good companies that can pull sponsorship, only this life channel is not loved by my father and mother, and the content broadcast is also some trivial things in life, such as "Life Encyclopedia", "I Love Science", "How to Educate Children", etc., which are not attractive at all, how to compete with those two big channels.

Therefore, when Liu Wen came back and said that someone was willing to pay to buy out the advertising time of this channel, Editor-in-Chief Xiao felt that there was a lot to be done. As long as you sell the time slot, you can collect enough advertising costs for a year, and you don't have to complain about advertising in the future. Save more trouble and worry. Maybe you can even be praised by the leaders of the TV station.

Since he has such an idea, Editor-in-Chief Xiao has made up his mind to sign a contract with Chen Tianlang.

What followed was a difficult negotiation, and Chen Tianlang offered 160,000 yuan for the cost of buying out a year's advertising. Editor-in-chief Xiao asked for 220,000. The difference between the two is too great.

In the end, Editor-in-Chief Xiao said, if you can buy out for two years, I will give you 180,000 yuan a year.

Chen Tianlang smiled secretly in his heart, knowing that the other party had finally fallen into the ditch. What he wants is to buy out for two or three years, and one year is not enough to play.

So Chen Tianlang made a look of eating a customer's loss, and made a deal with the other party reluctantly.

The two parties signed a contract again, waiting for the TV station to review and sign a formal agreement.

If nothing changes, then all the advertisements of Nandu TV's life channel will be contracted by Chen Tianlang in the next two years.

In the eyes of Editor-in-Chief Xiao and Liu Wen, the TV station has taken a big advantage and made a great contribution to it.

But in Chen Tianlang's view, it is himself who really takes advantage of it, who said that TV advertising can only be done according to tradition?

He Chen Tianlang wants to teach the people what "TV shopping" is!

When it comes to TV shopping, many consumers will have some negative associations, such as exaggerated publicity, high-priced and low-quality products. In fact, in the United States, Japan, South Korea and other countries, TV shopping is an important channel for consumers to buy goods, and merchants continue to provide high-quality products and delivery services to consumers in front of TVs in this way. The U.S. cable network alone sells tens of billions of dollars a year in TV shopping. Founded in 1986, QVC, a television shopping company, had an operating income of just over $100 million in 1987 and had grown to $8 billion in 2006.

The emergence of TV shopping can be said to be a market opportunity created by laziness to a certain extent. The weakness of human nature includes inertia, consumers want to sit at home, not go anywhere, watch TV to know product information, and make a phone call to buy goods. That's why TV shopping will be popular in the future, capturing countless shopaholics and helping companies make huge profits.

Now that Chen Tianlang has taken the lead in launching this sales model, the goods in the future shopping mall will be even more sold, as for him, Chen Tianlang is just waiting to sit and count the money.