After returning to the company the next day, Chen Tianlang began to participate in the work of the publicity team. He first repeated the request for yesterday's meeting, and then asked the lowly managers and team members to immediately improve all the coordination plans according to his ideas.

"But...... Mr. Chen, after listening to your thoughts, I think that the publicity methods of these GF DMs are good, but they also need the assistance of TV and newspaper publicity, and the cost of TV and newspaper publicity is several times that of DM publicity, so the cost of publicity is very large!"

Because Chen Tianlang has been relatively cordial to his subordinates since he took office, and he can withstand criticism. Therefore, his subordinates have become accustomed to putting forward their opinions directly to him without hesitation.

Chen Tianlang shook his head, "Although you are all professionals, I can tell you responsibly that publicity is only a means, creativity is the key, if there is a good advertising idea, then you don't have to think about the cost." ”

"But the problem is that we just don't know what kind of creativity to use to promote our company!" said Bai Siwen, the head of the publicity group. He is a talent with goods in his belly, and now even he is complaining again and again, which shows how high Chen Tianlang's requirements for advertising are.

"Yes, the advertising we did before was nothing more than to introduce the company's situation, when it opened, what activities it opened, etc., and we couldn't play any tricks anymore. Boss, you teach us, how to do it?"

Chen Tianlang said: "You are right, many TV commercials and newspaper advertisements are indeed like this, the routine is the same, there is nothing new, and it is difficult for you to write some eye-catching and eye-catching publicity plans." Well, I'm going to write a rough first draft of the ad idea now, and then you guys will flesh it out. Adjourned!"

Chen Tianlang stood up with a smile and walked towards his office with a pace, smiling happily as he walked, as if he was confident.

Chen Tianlang, who returned to the office, rushed to his mind, and all that came to his mind were those super classic propaganda advertisements from the previous life.

For example, the hilarious version of the "divorce agreement" in the real estate advertisement.

Zhang Erwa, I want to divorce you.

You dick, you are in your thirties, you don't make money to support your family, you know how to drink and play cards all day long, and you can't even ask for a toilet when you get married.

Let me tell you, there are not many houses that can make my mother look at them, except for the house of XX real estate on Huanghe Road, I don't want anything else......

……

After thinking about it in his mind, Chen Tianlang finally rejected this plan, after all, in this era when "Journey to the West" has not even been born,. It is very difficult for the broad masses of the people to understand what "nonsensical" wisdom is, and if it is not done well, it will be self-defeating and cause the opposite effect.

To be precise, people in this era are still very conservative in their thinking, and they all follow the rules, and if they want to impress them with advertising, they can't be so "improper".

Well, since you can't make a "serious" advertisement, then make it a super serious advertisement.

Chen Tianlang's mind started again, and this time he remembered the classic advertisement of Taiwan's "Wild Wolf" motorcycle, "Please wait for 6 days."

It is said that Taiwan Sanyang motorcycle in order to gain a competitive advantage in the market. Before the launch of a new product, a huge advertisement is placed in the newspaper for 6 consecutive days to draw the attention of consumers. On the first day, two major newspapers in Taiwan published an advertisement for a motorcycle without a brand, which read: "Don't buy a motorcycle today, please wait for 6 days." When buying a motorcycle, you have to think carefully. An unexpectedly good car is coming. "The second, third, and fourth days, the content is the same, only the number of days is changed. On the fifth day, the advertising content was slightly changed to "This Wild Wolf 125 motorcycle, which can satisfy you regardless of appearance, momentum, durability, fuel economy, etc., is coming, please wait for two more days." On the sixth day of the advertisement, the content was slightly changed: "I'm sorry, the Sanyang Wild Wolf 125 motorcycle that made you wait for a long time will be launched tomorrow." On the seventh day, the Wolf 125 motorcycle was officially launched, and huge advertisements appeared on the whole page in the newspaper. The market was a big sensation, and the "wild wolf" became a sought-after commodity, and the manufacturer who created a sales miracle became famous and became a good story in the history of advertising in Taiwan.

So Chen Tianlang imitated the idea of this advertisement and formulated a newspaper advertisement of "Please wait for 2 months" in Pearl Shopping Plaza. This advertisement will also use "serialization" to attract readers, so that everyone knows that Pearl Shopping Plaza is about to open, and there will be unexpected "surprises" on the opening day. As for what kind of big "surprise" it is, it is necessary to pretend to be a mysterious seller here, so as to better attract people's attention.

Chen Tianlang started quickly, and it only took half an hour to write out the first draft of the creative plan for this advertisement and hand it over to his subordinates for revision.

After doing this, Chen Tianlang looked at the draft content of the DM advertisement, put forward opinions, and magnified the promotional prices of some of these products, and then had an idea, remembering the most commonly used method of "buying eggs at a low price" for grandparents in many large supermarkets and shopping malls in his previous life.

In the previous life, many supermarkets would use super preferential prices to promote rice and eggs in limited quantities, and those grandfathers and grandmothers would get up early in the morning to line up, and even moved small Maza, just to be able to buy three catties of fresh eggs at a low price. The queue to buy eggs can even line up from the street to the end of the street, forming a long queue. Let all passers-by look sideways.

Thinking of this, Chen Tianlang added a "limited promotion of 300 catties of eggs and 300 catties of rice per day" to the draft of the promotion DM plan, and added it to the back: to explain "how much is limited to purchase per person", and the specific situation will be treated on a case-by-case basis.

After doing all this, see that the time is almost noon. Chen Tianlang, who was tired all morning, leaned on his back a little proudly, working is too much fun compared to making money!

After a moment of pride, suddenly someone knocked on the door.

Chen Tianlang let people in, but it was Xiaojuan, the secretary who had been following him all the time. Now Chen Tianlang takes Xiaojuan wherever he goes to work, he is not used to others, especially not used to drinking tea made by others, maybe this is his most picky thing.

Xiaojuan came in and said that someone wanted to see him.

Chen Tianlang asked who it was.

Xiaojuan said that she was a reporter from the TV station, called Liu Wen.

Chen Tianlang remembered that he seemed to have seen it at the banquet, and the other party wanted to interview him, but he was refused.

I didn't expect to take the initiative to come to myself today.

So Chen Tianlang instructed Xiaojuan to let Liu Wen in. Chen Tianlang wanted to know what could happen to this woman.