"Yes! Pen ~ Fun ~ Pavilion www.biquge.info" Sid smiled and nodded, "That's a good summary, Shirley." ”

"Thank you. Shirley Sandberg replied with a smile, and then she turned on her face and asked, "Well, you must have known the popular tendencies of our time." ”

Sid looked deeply at Shirley Sandberg with deep eyes, and she didn't shy away from meeting her big bright brown eyes.

After a long time, Sid smiled slightly, "Of course!

"Fantasy?" Shirley Sandberg thought quietly.

"Because we are now one step away from the millennium. For nearly 100 years, all of us have imagined the 21st century as an incredible sense of the future century. For example, in the 21st century, we will be able to easily enjoy interstellar travel, and human beings will be able to live long and healthy lives like the prophets and gods of ancient mythology, and so on. Sid's words made Shirley Sandberg laugh.

"You mean the science fiction, right?" she asked with a smile.

"That's a piece of evidence. Sid nodded, "But more importantly, there is the current reaction in the market. It's no coincidence that both Star Wars Prequel and The Matrix were released next year. And the film version of "The Lord of the Rings", the originator of fantasy novels, is also in preparation. ”

"The fact that so many blockbusters with fantasy elements appear in clusters in this period is enough to prove the correctness of my reasoning. Sid said confidently.

"Yes, I agree. Shirley Sandberg succinctly agreed, "Then is Fire Lion Pictures going to make fantasy blockbusters?"

“Well。 Sid laughed, "Have you read my new book, Pirates of the Caribbean, and the British children's book Harry Potter, which I've bought the rights to, will be released in the United States in the second half of the year?"

"Oh, it looks like you've got a plan?" said Shirley Sandberg, the boss with a strategic vision, which she liked the most.

"Just doing what I could. Sid smiled modestly, and then his face changed, "But that's just one aspect. ”

"Anything else?" Shirley Sandberg's eyes rolled, "Didn't you just say that there is only one mainstream pulse in an era?"

"Yes, there is indeed only one mainstream pulse, but in addition to the mainstream, there are also sub-markets. Sid pulled a document from the reception table and handed it to Shirley.

She took a look, and the first page was a copy of a 1996 "Variety Weekly", "This is?" on it was a news report titled "What is the reason for the unexpected box office success of the low-budget horror film 'Scream'?".

This is a professional news article in Variety Weekly in '96 about a low-budget horror film "Scream" that was an unexpected blockbuster that year. Sid explained.

"At that time, the film was very low-cost, only $15 million, and it didn't have a lot of publicity. But it was such an inconspicuous film, but at the end of 96, it was not a good time. It slashed the box office of more than 100 million in North America, and also won 70 million box office overseas, and finally reached a terrifying global box office of nearly 200 million US dollars. Sid's behind-the-scenes information brightens Shirley Sandberg's eyes.

"Why is that?" she asked curiously.

You can take a look at the next page, the point I ticked out. Sid said with a smile.

Shirley Sandberg flips to the next page, which is a snippet of Variety's analysis: "Although critics' reviews of 'Scream' are highly polarized, this has not stopped the enthusiasm of young audiences. They lined up in front of the cinema in droves. ”

"According to our interviews, the teenagers who chose this film have said that their friends and classmates around them are discussing the film. They find the spoof and thriller elements of this movie very enjoyable and exciting. And the group of high school students who are the protagonists of the story also make them full of a sense of substitution. ”

One boy interviewed said they were tired of Schwarzenegger and Stallone filling the screen, and they wanted to see more movies that fit their lives, even if it was just a horror movie. ”

"That said, there is a group of teenagers waiting to be fed, waiting for a film that meets their expectations. Shirley Sandberg looked up and summed it up wittily.

"Exactly. Sid snapped his fingers and said, "In the traditional film industry, the audience aged 18~34 is divided into a unified 'young group'. But as you can see from Scream, a younger, more rebellious group is emerging, and I call them millennials. ”

You can look at the next page. Sid reminded, "Here I will list their origin and market potential. This group of teenagers who are about to enter adolescence around the turn of the millennium. In fact, it is a young person born between these two decades from the 80s to the 90s. According to the official terminology, they are known as Generation Y or Millennial Generation. ”

"Actually, to put it bluntly, millennials are my own generation. "And in terms of numbers, there are at least 80 million millennials, which is even higher than the post-World War II baby boomers (78 million)." And our group of teenagers between the ages of 14~23 will become a new generation of audiences with their own unique tastes. ”

"80 million people! That's a huge sub-market. Shirley Sandberg exclaimed.

"And it is also a continuous group that can last for nearly two 10-year spans. Sid added.

"And what exactly?" asked Shirley Sandberg.

"What kind of movies do you mean for teenagers?" Sid asked with a laugh.

"Of course. Shirley Sandberg said with some eagerness.

"Oh, Shirley, weren't you still very interested in the entertainment industry just now?" Sid laughed jokingly, but he didn't wait for Shirley to say anything, and went on directly, "The genre tends to be very simple—youth song and dance films!"

"Musical?" Shirley Sandberg was a little surprised: "I don't watch much movies, but it seems like musicals haven't been popular for a long time." ”

"Yes, I remember that the last time I was a song and dance film that was biased towards the youth genre was "The Hot Prodigal Son" in 1978. However, that film is too far away from our time to have much reference value. Sid shrugged.

"Then why do you think musicals can become the new trend?" asked Shirley Sandberg curiously.

"Shirley, do you listen to the song?" Sid didn't answer her question, but asked a new question.

"Of course, I love Celine Dion and Mariah Carey. Shirley Sandberg nodded.

"Then you know the Backstreet Boys, right?"

"I still know this, the streets are not full of their music. Shirley Sandberg was halfway through her speech when it suddenly dawned on her, "You're saying that the backstreet boys' youth idol group that combines song and dance is now popular because it meets the needs of millennials." ”

The more Shirley Sandberg said, the clearer her thinking became: "Then we don't have to make it too complicated, we just need to borrow the singing and dancing style of a teen idol and add a story that relate to their empathy, and then we will succeed." ”

"Yes, yes, it's really teachable. Sid pretended to be a senior in the rivers and lakes, and joked with a smile.

"You're not simple, Sid. Shirley Sandberg exclaimed with bright eyes, and it was only at this point that she finally felt how analytical Sid was.

"Thanks for the compliment. Sid smiled slightly, "I'll call this the Youth Song and Dance Film Project!" and the Harry Potter project is the Fantasy Blockbuster Project!"

"Fire Lion Pictures is mainly to focus on these two directions. Sid set the tone, "At the same time, because the investment in fantasy blockbusters is huge, ranging from 60 million to more than 100 million. Therefore, we must first start with the lower-cost 'Youth Song and Dance Film' plan. ”

"Well, the current plan and strategic direction are indeed fine, but ......," Shirley Sandberg said here and stopped, looked at Sid, and said bluntly: "Specific projects can't be done by strategic thinking alone." ”

Sid looked at Shirley Sandberg and laughed deeply, which made her ask in surprise, "Sid, are you?"

Sid turned around and pulled out several printed scripts from the desk one after another, and then slammed them on the reception table: "Here are a few of the main films of the song and dance film project. "Youth Musical" series, "Dance Out of My Life" series, "Rock Camps" series, "Glee Glee" series, "Lemon Big Mouth" and "Pitch Perfect" series. ”

"You, you've written all your screenplays?" Although Shirley Sandberg has long heard of Sid, the title of Mozart in the world of fiction, and knows that he has published six novels in the first half of this year alone, and all of them have been in the top 30 of the New York Times bestseller list.

But people are like that, and there are some things that you don't realize how obvious the gap is until you see it with your own eyes.

"Don't be so surprised, I didn't write it now, I wrote it before. "Sid is serious nonsense.

"That's pretty good, too. Shirley Sandberg exclaimed, "How do you have such a brain, I've heard that many artists always fall into a state of exhaustion when they create?"

Sid tilted his head and thought for a moment, then went on to say serious nonsense, "I don't know, I just thought about it and wrote it, just like Mozart touched the piano and Picasso picked up a paintbrush." ”

"Forget it, I don't understand the world of genius. Shirley Sandberg said speechlessly.