It can be said that before Shirley joined, FaceBook was just a new gadget that was popular among young children in Europe and the United States. Pen Fun Pavilion wWw. ｂiquge。 infoAfter she joined, FaceBook really became an Internet social company with global influence, with the ability to change the world in some way.

On the other hand, Marisa Mayer, who has always been fashionable and profitable, and has a better eyeball, after becoming the CEO of Yahoo, has been at a loss for problems such as Yahoo's low profit margins and chaotic business management, and has not made any substantive changes at all.

"May I ask why you want to invite me?" Shirley Sandberg asked preemptively as the two sat down at the table, with a confident smile on her face.

Sure enough, she is a strong woman who can negotiate with AOL (AOL) strongly, and with her goldfinger-like ability, she has changed Google and Facebook successively. Playing petty tricks in front of such a character is self-defeating.

Sid smiled slightly, it seemed that he could only tell the truth.

"Because I want to change the world!" Sid confided in front of people for the first time, "and I think you're the one most likely to work with me to achieve this goal." ”

"Oh~~" Shirley Sandberg smiled and asked, "But Hollywood can't change the world." ”

"Hollywood is just the starting point, but it doesn't mean it's the whole picture. Sid also began to show an aura of confidence.

"So what's the fulcrum that changes the world?" asked Shirley Sandberg.

"Of course it is......" Sid said as he looked at Shirley with deep eyes, "Internet!"

This answer finally caught Shirley Sandberg's eye, and it was exactly what she expected. In Clinton's "zippergate" incident, Blog played an extremely important role. Whether it was the earliest revelation of Lewinsky's affair with the president, or a series of subsequent news tracking, Blog was the leader.

Whether it is the traditional paper media that has dominated public opinion in the past few hundred years, or the television media that has brought a great impact to the public decades ago, they have all failed in the reporting of "zipper doors". And the one who trampled them to the ground in one fell swoop was the cutting-edge Blog!

Although a large number of Democrats hate these uninvited bloggers, it has had a great impact on Shirley Sandberg, who, as a pragmatic rationalist, did not curse Blogs to disappear from the world as soon as possible, as those colleagues did.

On the contrary, she almost immediately realized that the enormous potential of the Internet was almost limitless and would inevitably bring about subversion of the entire world.

This made Shirley Sandberg, who is deep in her soul and eager to make a meaningful career and make a difference to the world and mankind, to take a great interest in the Internet industry.

At this time, Sid accurately pointed out the meaning of "Internet", which couldn't help but make her face up to this long conversation.

"How do you think the Internet will change the world?" asked Shirley Sandberg, a little impatiently.

"Hehe, I'll explain the specific content later. But what I want to say is that the Internet, while vast, is by no means the end. Sid snapped up his finger with a confident smile.

"Oh!?" is beyond Shirley Sandberg's imagination, beyond the Internet? What could change the world in greater breadth and depth?

"Of course you know what has turned humanity upside down since modern times, right?" Sid asked with a smile.

"You mean, the Industrial Revolution?" asked Shirley Sandberg, a little surprised, wondering what Sid meant by asking something like this elementary school student knew.

"Yes. Sid smiled and nodded, "Then can you give us a brief introduction, the three industrial revolutions?"

Although Shirley Sandberg was full of suspicion, she still nodded slightly under Sid's gaze: "The first industrial revolution began in England in the 18th century, represented by mechanization and steam engines. The second industrial revolution, which began in the late 19th century, was represented by electrification and the internal combustion engine. As for the third industrial revolution, it began in the 4th and 50s of this century, represented by automation and electronic computers. ”

"Not bad. But essentially, these three industrial revolutions have changed the world, allowing humanity to create far more wealth and technology in just a few decades than it has been in thousands of years. It's because they've liberated people!" Sid said briefly and forcefully.

"Whether it's a steam engine or an internal combustion engine, whether it's electrification or automation, they all liberate people from rigid and repetitive labor in a way that greatly improves efficiency. Give people the time and wealth to grow themselves, and then engage in more creative and rewarding work. Sid's summary was fresh and powerful, and Shirley Sandberg's eyes twinkled beautifully.

"So, on top of the Internet, it's the Fourth Industrial Revolution! I call it the Smart Revolution!" Sid's words made Shirley Sandberg feel like an empowering.

She couldn't suppress the curiosity in her heart and asked eagerly, "What is the Wisdom Revolution!?"

Sid smiled confidently and put his finger to his lips, "Don't worry, Shirley. Let me solve the puzzles one by one. ”

Shirley Sandberg coughed twice with a slightly red face, and she, who was originally strong and cold, immediately revealed her original true temperament under Sid's free talk.

"I chose to start in Hollywood because entertainment is the lowest-cost, fastest-profitable industry, and because I really love it, I love telling stories about life and conquering the world with light and shadow. Sid smiled and held up a finger.

"Well, you're doing a pretty good job right now, congratulations. Shirley Sandberg smiled.

"That's just the beginning, it's not a big deal. Sid waved his hand disapprovingly and smiled, "What I want to say is that as the first field, since we want to do entertainment, we must first clarify the essence. ”

"Essence?" asked Shirley Sandberg curiously.

"The essence of entertainment. Sid said with a smile, "Many people say that movies and music are different from physical manufacturing, and the things we make are not necessities of life, and only when people have no worries about food and clothing, they will consume entertainment products." ”

Shirley Sandberg nodded.

"But I see the opposite. Sid said confidently, "Entertainment products are not secondary goods, but out-and-out human necessities!"

"In Africa, even the most food-scarce tribes are bound to have a shaman. And the shaman's job is only one, to tell a story to all the people when they come every evening. If the story is good enough, then the shaman gets the best dinner for free. But if the story isn't good enough, then the shaman is thrown into a pot and made into dinner. ”

Sid's story made Shirley Sandberg cover her mouth and laugh when she heard it.

"So it's not that entertainment isn't important, it's that there are too many losers, so they have a wrong perception. And all the movies that fail are the shaman who was thrown into the oil pot. ”

"Well, that sounds interesting. Shirley Sandberg smiled and nodded, then rolled her eyes and asked, "But what does this have to do with how to run the entertainment industry?"

"The essence of entertainment is the mapping of the mind. Sid held up his finger and said, "In a society, in every period, there will always be a dominant mentality. ”

"Ideology?" asked Shirley Sandberg curiously.

"No, it's the conscious mindset. Sid corrected with a smile, "That is, because of the reality of society, most people have the same psychological state." ”

For example, during the Vietnam War and racial struggles in the 70s, because of that fierce and bloody reality, Spielberg's "Jaws", "First Blood", "Alien", "West Side Story" and a series of films linked to violence, horror and gore were born. Sid's words made Shirley Sandberg nod her head, she had never looked at the entertainment industry from such an angle and vision.

At the same time, another thing you should know is the common sense that the economic crisis has promoted the development of the entertainment industry. Sid's words made Shirley Sandberg think for a moment.

"Do you mean the lipstick effect?" she asked.

"Similar, but not really. "The lipstick effect refers to the situation in which the consumption of necessities increases after people's incomes fall, because of their rigid demand. ”

The economic crisis theory, on the other hand, refers to the fact that whenever the economy deteriorates. When people's incomes fall, their demand for entertainment products rises sharply, and the lower the income, the greater the demand. ”

"For example, it was after the Great Panic of 1929 that Paramount and Fox were born, and the Oscars were founded after that. There were even more stars and masterpieces of that era, such as the comedy giant Chaplin, and Shirley Temple, who 'kicked out the clouds in the hearts of Americans with tap dancing'. And the world's first animated feature film "Snow White" was also born at this stage. Sid used reasoned and evidence-based analysis to dissect Hollywood, which originally seemed uncertain and untraceable, like a cow.

"Awesome, you have a clearer design for your own development than I originally expected. Shirley Sandberg couldn't help but admire.

"What did you originally think?,?," Sid's words made Shirley Sandberg laugh, and she shrugged her shoulders and didn't speak.

"Then there's the question of tendencies. Sid said.

"Tendencies?"

"Not bad. Sid nodded, "Just like in the 70s, because of the Vietnam War and racial struggles, all popular films have a tendency to be bloody, violent and terrifying." In the 2nd and 30s, comedy was used to express the public emotions at that time. Chaplin and Shirley Temple are the standard. Sid explained.

That is to say, according to the characteristics of the times and the pulse of the public in each era, we can effectively grasp the film elements with the most market potential at present. And then based on that, we can follow the trend. Shirley Sandberg understood everything and immediately understood what Sid meant.