"But that's not enough," Sid cocked his finger, "Victoria's Secret ostensibly does women's underwear, but in fact it does female partners. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info is like Dell's custom computer, which is imperceptibly created for consumers, and the custom notebook is the concept of your life partner. ”

"Victoria's Secret should not only be the crystallization of women's sexy figures, but also a comfortable personal partner for women. So Victoria's Secret not only should, but must do more. ”

Sid said Xingtou, and his tone was as fast as a cannon: "We should not only care about women's figures, but also care about women's physical and mental health." For example, women's health is now increasing in breast cancer and ovarian cancer, why can't Victoria's Secret establish a charitable foundation in this area to help women prevent and treat these women's diseases?"

Sid's words made Mark Lee's eyes light up, and he nodded again and again and said, "That's right, Boss, we can do more in this area, and this is both PR (marketing) and helping more people." ”

Even Frieda (Jia Nani) couldn't help but agree: "Wow, I didn't expect you to think of these aspects Boss." ”

Sid spread his hands: "That's why everyone says I'm a friend of women, and young girls especially agree with that." ”

Sid's quip, which made several people laugh.

"In terms of specific matters, in addition to disease and health, we can do more in the field of women's physiology. Today, North America is doing a little better than other countries in terms of new education and enlightenment, but it is not perfect. Whether it is the education of women's menarche, menstrual period, or the enlightenment of both sexes. ”

"Think about it, if all the videos broadcast in North American middle schools are filmed and created by Victoria's Secret, what kind of impact will it bring?"

Sid smiled and opened a new door for Mark Lee and others, and Mark Lee said excitedly: "Then we will not only get an unprecedented improvement in the corporate image, but we will also be able to establish the king impression of Victoria's Secret among young girls in the United States before they enter adulthood." And this is simply incomparable to other competitors. ”

"Not bad. Sid smiled and nodded: "But in this way, it leads to another problem - how to plan and shoot the content of the new enlightenment video? Because the current new education is not good to use the metaphorical mode of hummingbirds and flowers (what is the metaphor, the old driver understands), or use too realistic structural analysis diagrams." ”

"How can we properly convey the content of the new enlightenment to young people, and how can we make women's menstrual period knowledge acceptable to both boys and girls. ”

Sid's words made Mark Lee and the others a little ridiculous.

"Boys and girls, both accept the common sense of girls' menstrual periods?" asked Mark Lee.

"That's good!" Sid nodded, "Now the new education in North America is actually focused on preventing early pregnancy, so it will explain to both boys and girls the importance of using ***." ”

"But it's too narrow," Sid said, holding up his fingers, "In fact, for most women, the menstrual period is a very painful thing, so how to give prevention in normal times, and how to pay attention to protect yourself during the menstrual period." This is actually essential knowledge for adolescent girls who have just become adults. ”

"The man?" asked Mark Lee.

Sid looked at Mark Lee, who was a little embarrassed, and couldn't help but explain with a smile: "In fact, many times, men are always scolded by women for being 'straight male cancer' because they don't know how to look at things from a woman's point of view." ”

Sid's words immediately made Frida (Jia Nani) and Todd (Thomas) laugh "poof", seeing the eyes of the three, Mark Lee immediately raised his hand and defended: "I'm definitely not a straight man, guys." ”

"Haha, Mark (Lee) we didn't talk about you. Sid said with a wicked grin.

"Boss, don't play tricks on me. Mark Lee said helplessly.

This made Frida (Janani) and Todd (Thomas) laugh out loud.

In the end, Sid concluded: "Based on this, we can create a brand image that goes beyond 'sexy' and cares for women's healthy lives and is a good partner." And this is the right direction for Victoria's Secret. ”

Sid's final summary lays out Victoria's Secret's entire strategy and plan clearly and at a glance. The Victoria's Secret executive trio nodded in agreement while keeping it in mind.

At this moment, there was a knock on the door of the presidential suite, and after obtaining permission, a middle-aged elite suitr walked in: "Mr. Leon, Mr. Hilton, please." ”

"That's right, I'm done here. Sid stood up briskly, and then said to the trio of Victoria's Secret executives next to him, "Then let's go." ”

Sid: They are in no other place at the moment, it is the Waldorf Astoria Hotel in Manhattan, New York!

Although in North America and even Europe and the United States, there are countless luxury hotels, from the favorite Four Seasons Hotel in Side, to the Marriott Hotel with profound heritage, and then to the Hyatt Regency Hotel that is marketed all over the world.

But if you have to say the best of the best, it has to be the Waldorf Astoria Hotel!

Built in 1893 and funded by William Waldorf Astor, the Waldorf Astoria was the world's first skyscraper hotel and the tallest and largest hotel in the world at the time.

From the very beginning, the Waldorf Astoria Hotel has been one of the most dazzling luxury hotels in North America and the world.

At the end of the 19th century, Li Hongzhang, then the Governor of the Qing Dynasty and Minister of Beiyang, sailed to Europe and the United States, and stayed at the Waldorf Astoria Hotel in New York.

The history of Waldorf Astoria can be said to be a glorious history of high society. From heads of state to top tycoons, from the great scientist Albert Einstein's trip to the United States, to the engagement party of Princess Grace Kelly of Monaco, from the founding of the United Nations, to the place where Mr. Deng stayed on his first visit to the United States on the other side of the ocean.

The Waldorf Astoria is a historical building that has been erected, and it is said that someone once called the Waldorf Astoria front desk and asked for the king. The operator politely replied, "May I ask which country you are looking for?"

Whether this anecdote is true or false may not be known, but it is enough to get a glimpse of the glory of the Waldorf Astoria.

And in addition to these real-world histories, Waldorf Astoria also has deep roots in Hollywood. As early as Coppola's classic "The Godfather 3", the great director was filmed at the Waldorf Astoria Hotel. In the classic "Smell the Woman", actor Al Pacino contributed a general performance here, especially the classic tango scene in film history, which was filmed in the Vanderbilt Ballroom of the Waldorf Astoria Hotel.

In the film, when the young male number two arrives here, he can't help but ask, "Where are we?" and the blind officer, played by Al Pacino, replies: "The focal point of all civilization - the Waldorf Astoria." ”

These anecdotes are enough to see the hotel's place in American culture.

And now the Waldorf Astoria is owned by the famous Hilton Group!

Although the Hilton sisters who later traveled all over the world have almost become synonymous with the Hilton family, the real current patriarch of the Hilton family and the grandfather of the Hilton sisters, Barron Hilton is still a very talented and far-sighted operator.

"Pedal!" After the assistant who led the way opened Barron Hilton's office, Sid and his party walked in one by one. Sid was the first to enter, and as soon as he entered, he saw an old man with silver hair and eyes sitting behind his desk.

"Hello, Mr. Hilton. Sid smiled slightly, and said with a smile from afar.

Seeing Sid's aggressive posture, Barron Hilton couldn't help but smile slightly, and then stood up, only to hear him smile with a neutral smile: "Then you must be Sid Leon." ”

Sid stepped forward with a smile and a word, grabbed Barron Hilton's outstretched hand, and shook hands strongly, which made Barron Hilton secretly surprised, but he was also an old actor, and he held Sid without backing down.

Just when others thought that the old and the young, the two big bosses were going to play with real fire, but the two tacitly let go of their hands. Then Sid turned sideways and introduced a few of his subordinates to Barron Hilton: "Mr. Hilton, this is Mark Lee, the CEO of Victoria's Secret, this is our creative director Frieda Janani, and this is our show director Todd Thomas." ”

After a few pleasantries, they sat down in the lounge area of Barron Hilton's spacious office.

"Hello, Mr. Hilton, we are here this time for the same thing that we said when we contacted us before - we hope to be able to hold the Victoria's Secret show at the Waldorf Astoria!" After sitting down, Mark Lee, CEO of Victoria's Secret, spoke first.

Yes, the purpose of Sid and his entourage coming to the Waldorf Astoria Hotel today is to achieve a long-term Victoria's Secret show here.

The previous Victoria's Secret annual catwalks were all arranged at the New York Hotel. In later "history", the location of the Victoria's Secret show was finally set at the Lexington Avenue Arsenal in New York, which was home to the 69th Army Regiment of the New York National Guard.

And Victoria's Secret is also very obvious here, to contrast the sexiness of women's underwear with the masculinity of military garrisons, so as to achieve contrasting attractiveness.

But in Sid's view, such a Victoria's Secret show location selection is not good enough. And in the list made by Mark Lee and others, Sid fell in love with the luxurious and one-of-a-kind Waldorf Astoria at a glance!

Therefore, the group came to the office of the old man of the Hilton family and asked for consultation.