"Although the previous LTD Group did a very poor job, there was one thing that they did quite interestingly. Pen & Fun & Pavilion www.biquge.info" Sid said with a smile, "They have a fake address on the catalogue they send to their customers, '10 Margaret Street, London'. It's obviously created to create a high-end, Victoria's Secret lingerie from the UK. ”

"So 'The English Age' could be our first subject!" Sid's words immediately opened the door to Todd Thomas's imagination.

"I see what you mean, Boss. Different styles, different themes!We can customize and distinguish the differences between different years according to different general styles. Todd Thomas laughed excitedly, and he felt countless inspirations coming to him, and the completely unfettered platform made his blood boil completely.

"Yes, yes, Todd (Thomas) you understand very quickly. Sid smiled and said, "As for the specifics, you can use your imagination and then bring the power of the team to make it happen." ”

"Boss," Todd Thomas turned his head excitedly, "you must have thought of some topics, why don't you give them a reference?"

Todd Thomas suddenly "discharged" Sid, Sid was almost scorched by Ray's crisp inside and out, so he had to raise his hand: "Stop, stop, I said, I said it's not okay." ”

Amid the laughter of Todd (Thomas) and Mark (Lee) and others, Sid spoke: "I have initially thought of some themes and directions, even if it is to provide you with some references." ”

"Eun, speak up, Boss. Todd (Thomas) urged.

"Well," said Sid, with a slight exhale, "now I have 'Paradise in Paris' in mind—black and white lace as a predominant, gold and silver as a secondary color, and then a reference to the Romantic era of Paris." ”

"Then there's 'Wilderness Hunting' – inspired by the untouched, natural beauty of Africa. Things like totems, African music and dance, and African animals like leopard prints, furs, and more. ”

"Then there's the 'Pink!' theme, which is one of the five key words we have set on -- a girly candy-like style. ”

"And then there's the 'Lace Kingdom' – a whole theme of lace in a variety of colors and materials. 'Neon Angel' - Use neon tubes to create underwear and angel wings, combine lights and underwear, and even make an oversized neon tube angel wings, such as three or five meters high!"

"Also, well, 'circus' - those classic circus performances are inspired, what disc throwing knives, animal trainers, psychics, snake dancers, etc. ”

"And then what's there, oh, I've just got a name for it - Russian Beauty, Scottish Style, Spanish Passion, Silver Christmas, Sea Elf, Miami Daughter, Black Sexy, Golden Angel, Forest Fairy, Flower Angel, Western Cowboy, Christmas Elf, Bird of Paradise, Snow Dancing Angel, American Modern, Calendar Girl, Flight Attendant Baby. ”

Sid said a dozen or twenty subject names in one breath, and the three people next to him were dumbfounded-this is still a casual thought? You have to think about it seriously, what else is going on with us!

"Oh, yes. There is also a 'Rock 'Roll Girl'. Sid nodded with satisfaction, very good, all said a decline.

"And then in addition to the theme, there's 'wings'!" Sid moved on to another point, "We've all seen the video of Victoria's Secret catwalks in the previous years, and last year they had Taylor Banks outfit an angel wing. So I think the wings themselves can indeed be extended. ”

"For example, according to different themes, design different back accessories - that is, the decoration on the back of the model, it can be feather wings, or wings of other materials, like the neon angel just mentioned, you can use neon tubes to bend into the shape of wings. ”

"And then there's something like that circus theme, you can use the ring of fire that jumps the ring of fire, and you can do two trumpet rings of fire behind the model's back, like wings. Of course, the specific design depends on the opinions of Todd (Thomas) and Frida (Jia Nani). After Sid finished speaking, he found that no one answered, and he couldn't help but look at the other side strangely.

It turned out that the trio on the opposite side were stunned and speechless.

"Ahem. Mark Lee coughed, and Todd (Thomas) and Frieda (Jia Nani) next to him came to their senses, their jaws closed with difficulty.

Frida (Jia Nani) couldn't help but ask, "Boss, you really didn't study design?"

Sid looked at the young and beautiful design director with a smile, and then nodded heavily: "I really don't understand design, you look at my eyes, so sincere, don't you believe it?"

Frida (Jia Nani) laughed out loud, and even the two men next to her laughed.

"Okay, when it comes to design, that's all I can do for you. Sid raised his hand and smiled slightly.

"That's a lot, Boss. Frida (Jia Nani) said with a smile.

"That's good, it's up to you. Sid nodded, "And then the rules of the big show that will be set next are the performers and the catwalk venue!"

"Performance...... Guest!?" The three Victoria's Secret executives, including Mark Lee, looked at Sid with a confused expression.

"Yes! Performer!" Sid smiled and nodded.

"Uh, this, that, act?" Todd Thomas looked a little confused, causing the others to laugh.

"Boss, don't be kidding. Mark Lee thought Sid was joking.

"I'm not kidding. Sid raised his index finger and said, "The catwalk of the model, plus the cabaret of the popular singer." I'm going to turn this concept fashion show into a comprehensive carnival that combines entertainment and avant-garde!"

Sid's ambitious words made the three newborn Victoria's Secret executives also enthusiastic, but among them, Frida (Jia Nani), who is an Italian fashion designer, still has some complaints about the Americans' approach of entertaining everything.

Sid first looked at Todd (Thomas): "As the ultimate concept entertainment show, the Victoria's Secret show shows not only the clothes on the models, but also the wings. What is more important is the overall atmosphere, and the form of the stage, the effect of lighting, and the combination of all these can be regarded as the final result of the Victoria's Secret show. ”

And that's something you need to keep in mind at all times. Sid concluded, and Todd Thomas nodded in agreement.

Then Sid turned to Frida (Jia Nani): "Of course, this doesn't mean that it's formal, and the catwalk performances at the three major fashion weeks are not important. On the contrary, the regular catwalk is the only way for us to high-end HighFashion. And it's all up to Frida (Janani), you. That's why I've put you two designers in charge of these two directions. Although Sid also built the Victoria's Secret show like the "historical" Leslie (Wexnay), he has always been quite clear-headed.

The commercialized Victoria's Secret show cannot replace the high-street HighFashion catwalk. The entertaining show and the professional HighFashion catwalk, grasp with both hands, and both hands should be hard.

Even, if necessary, you can sacrifice the Victoria's Secret show to achieve the HighFashion catwalk!

Just when the two designers were frowning and thinking about what Sid had just said, CEO Mark Lee, who had not spoken for a long time, asked a question that he had been thinking about: "Boss, what I am more concerned about is - what you just said, the theme of Victoria's Secret is used to show design and creativity when the company is developing normally. So, are there extraordinary times?"

"That's a good question. Sid snapped his fingers and looked at Mark Lee, "Mark (Lee), you're nice enough to notice this detail." ”

"Thank you. Mark Lee smiled humbly, then asked, "What about the boss?"

"Of course there are extraordinary times. Sid nodded and said: "Just like any company will face all kinds of difficulties, the market is saturated, the transformation is new, if at this time, the company can't have the courage to create, then it will be easy to decline." Just like IBM used to be. ”

"Victoria's Secret, at such a time, needs to show its new products and new directions. For example, the sports bra we discussed earlier, the standalone swimsuit. These segments, which are still very small now, will inevitably change consumer preferences as millennials grow, with new blue oceans (blank new markets) emerging and old red oceans (old markets with fierce competition) disappearing. ”

"At that time, we will show the new directional products as a conceptual link at the Victoria's Secret show. For example, athletic girls. Swimsuits can also be displayed separately according to different design styles and themes. ”

"And when it comes to the regular HighFashion catwalk, professional design products are displayed. ”

Mark Lee nodded, he was surprised that Sid had calculated to such an extent, and at the same time admired Sid's talent even more.

"Oh, by the way, and finally, I'm going to tell you about the ultimate essence of Victoria's Secret - that is, its brand spirit!" Sid's words attracted the attention of the trio opposite, who looked at them curiously.

"As I said before, Victoria's Secret has always been the main brand spirit - 'sexy!'. Use models with top bodies as a flaunt for women's sexy bodies. This is obviously too superficial. ”

"On this basis, we have used the five key words of 'luxury, sophistication, Pink!, rock, sports' to dig deep and expand the meaning of sexiness represented by Victoria's Secret. ”