"And I'm talking about all teenagers and kids regardless of gender. So what does it mean to be a child, I think you know?" Sid smiled faintly and raised his index finger, "Family audience!"

Because the movie that children want to watch must be accompanied by their parents and the whole family to watch the movie, just like "Home Alone" back then.

"Family audiences in the summer season mean that there will be at least three or four audience members at a time. As for teenagers, of course, there are only two situations, friends and couples. ”

"But in either case, it means that there will be more peer audiences entering, and these teenagers have the greatest desire to consume snacks, of course, which I don't need to say. ”

After Sid's words, the buyers of the cinema chain also obviously showed more negotiation and hope, after all, as an obvious series of films.

Children are definitely the best audience because once they are developed to be interested in the brand, their brand loyalty will be unmatched by adult audiences for years to come.

As for the remaining technical details negotiated with the theater operators, Sid still decisively threw it to Jon Philheimer's team to be responsible.

But before he left, Sid did a very crucial thing: "By the way, gentlemen, you should have received our internal preview before, right?"

"Tomorrow morning at 10 o'clock will be the first test screening of Harry Potter and the Philosopher's Stone in the world, and I have always believed that truth speaks louder than words. So let's use your own eyes to witness my A-grade blockbuster. ”

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Early the next morning, the conference hall where "Harry Potter and the Philosopher's Stone" was screened was crowded.

"What's going on? It's only past eight o'clock, how can there be so many people outside?" Amy Pascal, vice chairman of Sony Entertainment, and the staff of the publicity department were surprised to find a large group of people gathered outside in the morning.

"It's all journalists, Amy. Sean, the manager of the Fire Lion Distribution Department, had just arrived from outside at this time, and he said with a slight frown.

"Reporter, this is an internal test screening, and we don't entertain reporters, why are so many of them coming?" asked Amy Pascal, confused.

At Sid's insistence, this internal preview screening at Shoest only entertained the senior management of Fire Lion and Sony, as well as the corresponding cinema operators, retailers and other partners, and completely refused to allow the media to enter.

But this early in the morning, a bunch of media rushed here to block the door, didn't it make their subordinates look incompetent in front of the CEOs and bosses of their respective companies?

"That's going to get them out of the way, it would be bad if the partners saw it. With that, Amy Pascal ordered his men to disperse the reporters and photographers outside.

"Just let them stay outside, as long as the identity of the entrant is strictly checked and the reporter who wants to make a small move is blocked. A voice spoke from behind them.

When a few people turned around, it turned out to be Sid.

“Boss。 "Mr. Leon. ”

Sean and Amy Pascal and others couldn't help but greet Sid one after another.

"Well, hello everyone, it seems that I am not the first to come. Sid joked with a laugh.

"Where. "It's Boss, you're too early. ”

Several people greeted each other, and then Amy Pascal couldn't help but ask suspiciously, "But, Mr. Leon, are those reporters outside just so okay?"

"Isn't that just the right time for those retailers to see how much attention we have in the media?" said Sid, smiling faintly.

In the past, Amy Pascal and others wanted to disperse reporters, mainly because they were unsolicited media outlets, whereas in places like Shoest, people are entertaining serious partners, technology companies, and theater operators.

The media is not the most popular group on Shoest, or many retail partners don't like too much gossip to the media, which can make the organizers appear "unprofessional".

From half past nine, North American cinema buyers came to the screening hall one after another, and they were allowed to enter only after showing their internal invitations.

This sudden strict checkpoint and the eager media outside certainly made the cinema operators and retailers who came to the house puzzled, and the buyers and owners of the cinema chain had to come up with some reasons as people in the film industry.

And ordinary retailers like KFC and Gap children's clothing are completely confused.

But once they entered, the hospitality of the Fire Lion and Sonny quickly made them forget about it.

And after a short explanation, the world's first screening of Harry Potter and the Philosopher's Stone began. With a concise flashback-style plot introduction, everyone begins to gradually immerse themselves in the magical world that Sid and J.K. Rowling have teamed up to create.

The media outside are anxious.

The reason why so many media came this time was because Shoest didn't have too many internal screenings at this time, and the last time Sid was on Shoest, the film that was screened internally was "Youth Musical"!

After that, the effect is known to everyone in the industry. Not only has the "High School Musical" series become the signature film of Fire Lion Pictures, but they have also reached a strategic partnership with AMC Cinemas.

In one fell swoop, Fire Lion Pictures surpassed DreamWorks to become the only company among small and medium-sized studios to have an independent premiere of 1,000 screens, which is simply a miracle in the past decade.

And "Harry Potter and the Philosopher's Stone" is Sid's first A-level production of more than $100 million, and it is impossible not to be noticed by the media in the industry.

Previously, Disney moved their biggest summer production "Pearl Harbor" from the end of May to June 1 to fight on the same day as "Harry Potter".

Hollywood has not had such a confrontation for many years since Nielsen had the National Research Group.

This opening full of gunpowder makes people full of anticipation before the summer file starts.

It is precisely because of these reasons that a number of professional media such as "Variety" and "Wall Street Journal", to gossip media such as "People" magazine and "US Weekly", have rushed to Shoest to see the style of the film, so that they can go back and promote more highlights to readers.

But the strict security measures of the Fire Lion and Sony made it difficult for them to enter the large conference hall, and they could only faintly hear the sound of music and movie projections.

After more than two hours of waiting, they finally heard a fierce and passionate applause coming from the tightly closed door of the conference hall.