At present, more than 5 million copies of "The Da Vinci Code" have been sold in North America alone.

As for overseas regions, especially France, where the story takes place, and Italy, Spain, and the United Kingdom, where Catholicism and Christianity are prevalent, sales have soared. Even in Asia, which does not believe in Catholicism and Christianity, sales have been rising year by year.

Finally, at the beginning of this year, the global sales of "The Da Vinci Code" finally exceeded an extremely astonishing 45 million copies!

So this time, even the RB cinema operators led by Toho also killed it, although Sony's base camp is in RB, but the other party came to Shoest so many miles away, which is enough to see the allure of "The Da Vinci Code".

The Da Vinci Code made Sid, and Sid's current success has in turn boosted the sales of The Da Vinci Code.

With Sid's successive successes in the directorial industry, "The Da Vinci Code" not only continued to heat up among the original adult readers, but also successfully expanded the best-selling book to a large number of young audiences.

After all, the fame of a genius director who can shoot "Youth Musical", no matter who is curious, has made him his initial fame.

Therefore, the influence of "The Da Vinci Code" today is even greater than in history.

And cinema operators from all walks of life in the world's major box office markets also nodded or agreed with Jon Philheimer's words.

In terms of sufficiency, The Da Vinci Code has surpassed the influence of the original Jurassic Park book, and that's why they're gathered here.

To be honest, although Sony Pictures has even more films to release this year than last year, almost all theater operators are conservative. After all, Sony's performance in recent years has been so bad that even RB's Toho is embarrassed to speak for him.

Cinema operators rely on customer traffic to eat, and the dividends from the movie box office alone cannot support their operations at all. This is true for both North American and overseas cinema companies.

With foot traffic, there will be sales of cola, popcorn and snacks, and these are the fundamentals of the profitability of cinema operators.

In the past, the reason why blockbuster studios were widely favored by cinema operators was because only the large investment in publicity of blockbuster studios could ensure that there were sufficient audiences to enter the cinema during the popular schedule, so that cinema operators could make profits on the consumption of seemingly inconspicuous snacks and drinks.

After all, cinema publishers are not like big studios, and they can make money on videotapes/DVDs, TV broadcasts, and merchandise.

However, Sony's poor performance in recent years has made a number of theater companies dissatisfied, especially like the extremely failed A-grade commercial films such as "Godzilla" and "Starship Troopers" in the late 90s.

All made Sony's performance extremely ugly, and some people even began to talk about whether Sony Columbia would be the next MGM?

With the foreshadowing above, Jon Philheimer's next negotiations with the theater operators will be much smoother.

In fact, no matter which movie company it is, what they want is much the same – more and better screens, a definite release date, and more in-theater advertising.

However, any resources are limited, and cinema operators will inevitably make the most beneficial choice for their own survival and development, so the strength of the film project itself is what can really affect cinema operators.

And with the backer of "The Da Vinci Code", the negotiation of the movie version will be much smoother.

In the end, Jon Philheimer won more than 3,700 premiere screens in North America alone, which is even more than "Pearl Harbor" (3,200), which claims to beat the Titanic.

As for publicity, especially in terms of overseas publicity, it is necessary for Jon and the executives of Sony's publicity department to discuss in detail with overseas theater operators later.

After the initial completion of The Da Vinci Code, Sid and Shirley re-enter the inner chamber, and the real battle is next.

"Good afternoon, ladies and gentlemen. Sid smiled as he did it and greeted the buyers of the cinema chain.

"Good afternoon, Mr. Leon. "These professional cinema buyers, no matter what country they are from or what company they work for, their English is very slippery, even RB buyers, who have always been considered to have excellent English.

"Okay, let's talk about Harry Potter. Sid smiled faintly, "I know it's not mine, but I definitely fancy the highlights of it to make it my first A-grade movie." ”

Sid's quip made everyone laugh, and one of the French buyers even joked: "If this is your original work of Mr. Leon, then we won't have to talk about anything today." ”

After pleasantries and jokes, negotiations on Harry Potter officially began.

Sid first said: "As for the promotion of Harry Potter, our producers and distributors have already bundled promotions and promotions with partners such as KFC, AT&T, Yahoo, Ben & Jerry Ice Cream, and Gap Children's Clothing. ”

I have to say that this time in order to promote "Harry Potter", Sony also made a bloody investment.

Originally, according to Sid's plan, it was based on the "Book Club Promotion Plan", which had been running for more than two years. The film version of Harry Potter, like the Twilight and The Hunger Games in history, had a solid fan base from the start.

So there's no need for too much regular publicity.

However, Sony still has the deep pockets to pull in a large number of retail partners for bundled promotions, in order to maximize the global promotion of the film version of "Harry Potter and the Philosopher's Stone".

The biggest benefit of bundling retailers like this is that they can expand the publicity of the film on a broader and deeper level, in addition to the film company's film promotion.

Because the retailers that have been "bundled" in are as few as six or seven or as many as ten, even if each of them only invests a few million yuan in publicity expenses, the cumulative effect can produce several times the effect that the film company's publicity expenses of 20 or 30 million yuan can produce.

So this is also one of the most popular propaganda tricks used by large studios.

And the only opponent of "Harry Potter" is Disney's "Pearl Harbor". Sid's words were simple, but they hit the nail on the head.

A lot of people couldn't help but nod.

"So let's start by looking at the results of focus groups and sample surveys, more than 70% of the people who are really interested in Harry Potter and the Philosopher's Stone are teenagers and children under the age of 17. Sid then explained.