Speaking of Marvel Entertainment, anyone who is in the post-2010 era will not shout "Iron Man!" and "Hulk!". Pen & Fun & Cabinet www.biquge.info even then-President Barack Obama announced that "we are going to develop Iron Man!"

The almost daring and delusional "Marvel Cinematic Universe Project" has reshaped the genes of Hollywood sequel films in an unprecedented way.

It's not just the status quo of superhero movies, it's not just a simple summer blockbuster frenzy. Rather, at the design level, it fundamentally changed the sequel film system. The chain development of commercial films has changed from the original and rough plot development sequel system to a parallel development system based on a common world view.

This greatly enriches the breadth and depth of commercial films in the development of sequels, so that the audience can get more pleasure and deeper excavation. and then formed a chain of popularity growth, and finally there was an unprecedented assembly super blockbuster like "The Avengers".

But now Marvel Entertainment is still 108,000 miles away from future glory. Since the bubble burst in the U.S. comic book market in 1993, Marvel Entertainment, like most comic book companies, has been hit hard. While it didn't go bankrupt as soon as those small and medium-sized companies did, MarvelEntertainment's comic book sales plummeted by more than 70 percent in a year.

Its share price fell from $35 all the way down to $2 a share, and it was only a thin line away from being forced to delist (the U.S. stock market stipulates that any company whose stock price falls to $1 will be forced to delist).

At that time, Marvel Entertainment (MarvelEntertainment) tried every conceivable way in order to continue to survive, asking its old rival DC to help publish and distribute new comics, and selling the movie rights of its superheroes to survive.

"X-Men," "Fantastic Four" and "Daredevil" were sold to 20th Century Fox, "Blade" was sold to Warner's new line of films, and "Hulk" was sold to Universal. Even "Iron Man" was sold to Universal in 1990, and was resold by Universal to 20th Century Fox in 1996.

But the struggle didn't turn Marvel Entertainment, and in December 1996 it was eventually put up for sale by its owner, Ronald Perelman, who filed for bankruptcy in court. But because Marvel Entertainment is riddled with large debts, it has been uninterested.

During this period, Marvel Entertainment has almost become a joke in the comic book industry, and it is also the biggest hot potato, although from time to time someone always jumps out to buy it. But in the end, it was always impossible to make the trip for various reasons. Including the king of pop music, Michael Jackson, almost bought Marvel Entertainment that year, but in the end, he was strongly opposed by his investment advisers.

Ronald Perelman, a well-known investor, lost his hair overnight for the shame of an almost lifelong investment failure. Well, this is a joke, because Ronald Perelman has no hair at all, he's bald.

Entering the Marvel headquarters, it was not as dilapidated as Sid imagined, the clean corridors and spacious offices were very deserted, and there were almost no people except for the security guards guarding the field. On the walls and in the corridors, there are posters and magazine covers of classic Marvel characters, such as Spider-Man, X-Men, Hulk, Captain America, and so on.

While Sid visited, he listened to Ronald Perelman's subordinates next to him introduce the situation and history of Marvel. Although he nodded all the way with a smile on his face, he did not speak at all, which made Ronald Perelman feel a little uneasy.

But Sid's poker face was completely flawless, and even when he saw that most of the equipment and equipment in Marvel headquarters had been removed, he did not show any disappointment or excitement. This is a problem for Ronald Perelman, who knows that he is not afraid of angry enemies, but only calm opponents.

The 17-year-old supertalent is not at all as simple as his age, but on the contrary, his hidden performance has given Ronald Perelman a hunch that the next negotiations will be quite difficult.

In MarvelEntertainment's lounge area, Sid and Ronald Perelman sat at opposite ends of a round table, and everyone else left, leaving room for the two bosses to talk.

Looking at the spacious office area opposite the semi-open space, Sid put down the information in his hand and said: "Ronald, I have a general understanding of the situation at Marvel Entertainment, and I have also seen those toy factories and card factories in the past few days. Well, I have to say, Marvel Entertainment still has some value. ”

"So, what do you mean?" Ronald Perelman looked at Sid quietly, although Marvel Entertainment is only one of his extensive investment varieties, but as an investment that has already failed, Ronald Perelman certainly wants to get rid of it as soon as possible. It's just a fool who is willing to be a pick-up man, and there are not many in this world.

However, beyond the basic floor equipment, Marvel Entertainment doesn't have many valuable resources right now. So I can't give you a specific quote right now, either. Sid's words did not disappoint the other party, but Ronald Perelman was pleasantly surprised.

"Are you going to initiate an acquisition?" Ronald Perelman asked, holding back his joy and keeping his face unchanged.

"Yes, I am willing to buy MarvelEntertainment, but I think it would be better to leave the specific offer and negotiation to our respective professional teams. Sid nodded in agreement, but he didn't forget to leave a way back.

"That's fine. Ronald Perelman agreed, knowing that the next negotiations were the point, a tug-of-war negotiation. Whether or not it will scare this wronged head away is the real key.

Ronald Perelman, who felt that he had finally found a pick-up man, and Sid, who was "ghostly", both felt that they had taken a big advantage, so the two invariably changed their smiling faces and boasted to each other, and the scene was extremely harmonious for a while.

――――――――――――――――――――

But when it comes to real negotiations, the scene is not harmonious at all.

"What!? You want to buy the whole of Marvel for $50 million!" Torrent, the royal lawyer on Ronald Perelman's side, slammed the table hard, and the negotiations had just begun, and he was angry at the offer from the other side.

After acquiring Marvel that year, Ronald Perelman expanded it to a market value of $85 million, and at this time, the negotiation team on the side of the Fire Lion actually quoted an offer of nearly half of the price, which was simply unbearable for uncles and aunts.

"Please, there are still people willing to pay $50 million for Marvel, and you should be thankful. Goffman, who has become the chief legal counsel of the Fire Lion Group, proudly picked the dander in his fingers and said with a compassionate look.

"Damn, we're talking about Marvel Comics, one of the biggest comic book companies in the United States!" Torrent said angrily.

"I think it's the biggest bankrupt comic company, right? Goffman's words immediately drew laughter from his side.

Torrent blushed, "Even if you only count fixed assets, Marvel, including its toy subsidiaries and card subsidiaries, as well as the logistics lines and production lines of comic distribution companies, is far more than this price!"

"Oh, I'm glad you talked about assets. "The most important thing for a comic book company is its experienced comic artists and screenwriters, just like Disney's animators and directors." But as far as I know, three of Marvel's most important cartoonists, Stan Lee, Jack Kirby, and Joe Simon, have all been forced to leave Marvel after 1990. I wonder if even my own signature cartoonist has left an independent company, and he can dare to say that he owns assets?"

"Oh my God, your sister, Jack Bryant, that old fellow, died of illness in 1994, and you actually gave me all this!" Torrent finally scolded without any grace, and these rogue lawyers on the West Coast have no demeanor!

"And for comic book companies, the most important thing is the copyright of their characters!" Torrent flipped through the information in his hand, "We at Marvel still have all the comic copyrights of superheroes and hundreds of character copyrights!"

"Oh~~, do you mean that the "X-Men", "Fantastic Four", "Daredevil", "Wolverine" and "Deadpool" have been sold to Fox? ”

"But we still have 'Spider-Man'!" Torrance threw out his leading role, and immediately became a lot more imposing: "You guys actually dare to offer 50 million! We can sell "Spider-Man" for more than $5 million casually if we take it out. ”

"Well, I must admit that Spider-Man is indeed Marvel's signature signature, and it does have this value. "Goffman suddenly 'honest'.

This made Torrance straighten up confidently, "That ......"

But before he could finish speaking, Goffman said cheaply: "But, how many Spider-Man do you have? Oh, I'm sorry, there's only one-!"

"You!" Torrance looked at Goffman's stumbling appearance, and his anger surged.

"Speaking of which, I almost forgot one thing - your debt!" Goffman flipped to the middle of the document and held it up, he pointed to the number on it and said: "Marvel actually has $200 million in debt! Do you want to sell "Spider-Man" 40 times to pay off the debt? Or do you think that besides "Spider-Man", you have something else that can be put on the table to pay off the debt?"