Chapter 56: Music
"Those bigwigs look down on me, a layman who is a halfway monk. Pen, fun, pavilion www. biquge。 info Sid smiled, and then said, "Okay, then I'll tell you how I feel." ”
"I feel that the music scene now is not so much a paradise of creation as a paradise of predation of artists by businessmen, and it is more chaotic than the film industry. Sid's merciless words made Max Martin look sideways.
"Wow, that's a cruel one. Max Martin laughed exaggeratedly.
"Well, but you can't help but admit it. Sid shrugged, and Max Martin fell silent when he heard him.
"And what are your plans?" asked Max Martin after a long pause, his eyes looking at Sid with a powerful look.
"In fact, it is very simple, the main model of the current big record companies is to use abundant funds to buy music rights, and at the same time use a huge pyramid organization to manage their artists and sub-labels, of course, including music producers and other behind-the-scenes workers. ”
On the one hand, such a structure brings a lot of cost problems because of the bloated staff, and on the other hand, it is easy to have the disease of large enterprises in management, and make a lot of stupid judgments and behaviors. ”
The so-called big business disease refers to the failure caused by the arrogance and personal preferences of the managers of large companies who make irrational business judgments at will.
Compared to the original time and space, which will sign into Warner Records' Atlantic Records this year, the Norwegian girl group M2M (especially famous in Asia across the ocean, their "Don't Say YouLoveMe" and "PrettyBoy" were popular all over the streets and alleys), originally a pair of girlfriends who grew up.
But just because the management of Warner Records felt that their group was not compatible, they deliberately coerced and lured the two little girlfriends to turn against each other, and finally the group disbanded and the two flew solo. But Warner didn't get any benefits, and M2M immediately terminated the contract with Warner.
A pair of combined resources that could have been possible for long-term development were wasted like this. It really harms others and oneself, and it does a lot of harm.
"And what do you want to do?" asked Max Martin solemnly.
"Do you know Pixar?" Sid didn't answer his question directly, instead asking another question.
"The animation studio?" replied Max Martin after a moment's thought.
"Yes, then you know Disney too. Sid asked with a smile.
"Nonsense, I'm not a caveman!" Max Martin rolled his eyes.
"But now Disney's 2D cartoons have long been unwatched, and although their hand-drawn animation department is still doing animation, the future of animation belongs to Pixar's 3D animation. Max, I think you've seen Toy Story. Sid asked.
"Of course. Max Martin nodded.
"The big record companies are like Disney, big and clumsy, but they're twilighting. Small labels, like Pixar, are creative and flexible. ”
"So my solution is to combine the strengths of both and avoid the disadvantages. The headquarters completely eliminated the function of music creation and production, and handed it over to its various sub-labels, allowing them to give full play to the advantages of small labels to be good at creating. The headquarters is responsible for the management and publicity of the sub-labels, providing help and resources for the development of each sub-label. ”
Of course, the freedom of the sub-labels does not come without a price, and they also need to be reviewed annually to judge their creative ability and market potential, especially from fans. As a result, the adjustment of the sub-label, whether it needs reinforcements or reductions, needs to be judged accordingly. ”
"We don't need as many people as the big companies, or if we do have that many redundant people, it's not good for us. Sid's words made Max Martin think.
"Sounds interesting, but what are you going to do?" asked Max Martin.
"You know I already have Jive. Sid said suddenly.
"You want me to go to Jive Records?" Max Martin frowned.
"No, I want to make Jive our first sub-label. Sid's words made Max Martin laugh.
"Hey, I haven't promised to mess with you yet. Max Martin grumbled with a smile.
"In fact, in the final analysis, the music industry is somewhat similar to movies, both products are king, and the core of music is people. Whether it is a singer in front of the stage or a producer behind the scenes, it is an indispensable resource. Sid's words made Max Martin nod slightly in empathy.
"Jive's positioning is undoubtedly TeenPop, but I feel like there are too many TeenPop groups in the market right now. It's a high-pitched explosion now, but as soon as this period passes, the mainstream of the music market will immediately turn. Sid's words made Max Martin look the other way.
"You really don't understand music?" Max Martin didn't expect Sid to see this trend as well.
"Really, I'm just looking at it from the perspective of the market. Sid shrugged.
"And what do you think is the next trend?" asked Max Martin, scristfully.
"Now TeenPop will have fewer pure packaging singers, and the dawn of singer-songwriters will come. I think rock 'n' roll is going to have a renaissance and HipPop is going to be the real mainstream. Sid's words were short, but each one made Max Martin's heart skip a beat.
Sid, who should be a layman no matter how you look at it, has the same prediction for the music industry as Max Martin, a veteran who has been in the industry since he was a child and has been immersed in the industry for more than ten years, which has to shock Max Martin's heart.
He looked Sid up and down repeatedly, and Sid put on an innocent face, "Don't look at me like that, I don't have any sugar for you." ”
"You're not an earthling, are you? ”
"Yes, yes, Ronaldo and I are fellow countrymen, and we are both from Mars. Sid shrugged indifferently.
"You know Ronaldo? Don't you Americans only know about rugby balls?" Max Martin was shocked this time.
"Go, I'm a big football fan, Ronaldo and David Beckham are ballooners at this year's World Cup. ”
"Wow, you still know about the World Cup?"
"Tell me about beating people. ”
"Hahaha. Max Martin finally stopped complaining, "Alright then, let's get down to business." What do you want me to do?"
"Music Director of Fire Lion Records, 15% of the shares, and, with me, disrupting the world of music. Sid smiled and threw out his terms.
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New York's Fifth Avenue is arguably one of Manhattan's most important north-south arteries.
It stretches from HSD Plaza Park in the south to 138th Street in the north. Surrounded by familiar New York landmarks, the Empire State Building, the New York Public Library, Rockefeller Center, St. Patrick's Cathedral and Central Park.
Not only that, but Fifth Avenue, between 60th and 34th Streets, is home to the world's most expensive high-end shopping district, Dream Street. It is home to almost all the world's most famous brands and luxury outlets, making it an ultra-luxury shopping area.
From Galeries Lafayette in France to Mitsukoshi Department Store in RB, from CK and Prada to Dior and Armani, there are only goods and goods you can't think of, and there are no luxury accessories that you can't buy. According to a British research agency, the annual rent of more than $1,000 per square foot of shops on Fifth Avenue is still one of the most expensive in the world.
But on this street where every inch of land flows with gold, there is a dilapidated and dilapidated commercial district building. When Sid stepped out of the car, he was immediately startled by the dilapidated sight in front of him.
The walls of the building were almost all covered with red paint, the windows of the eight-story building were all dirty, like a live demonstration of the broken window theory, and even the courtyard around the building was full of garbage and fallen leaves. Although he had been mentally prepared before, the ruin here still made Sid secretly dumbfounded.
"Hello, Mr. Leonhardt. A tall, fat man walked up enthusiastically, and Sid smiled and shook his hand, saying, "It's a pleasure to meet you, Mr. Penelman." ”
"No, no, please call me Ronald. Ronald Perelman said with a smile.
"Then please call me Sid, too. Sid said.
"Let's talk as we go. Ronald Perelman pointed to the main entrance of the building and said, Sid realized that even the main entrance of the building had been demolished in half, and the crooked door was so happy that he couldn't help but show a playful look.
Seeing Sid's eyes, even though Ronald Perelman was thick-faced and dark-hearted, he couldn't help but blush and cough twice.
"Then let's go in and have a look. Sid didn't push too much, but smiled and cut off the topic, which couldn't help but make Ronald Perelman secretly relieved.
Sid and Ronald Perelman led the way, followed by their team of lawyers and assistants into the building's courtyard.
That's when the building's sign appeared in everyone's eyes - Marvel Entertainment.