As we all know in the industry, although the Oscars are extremely glamorous, the Shoest exhibition across the state is the exhibition that can really influence the direction of the industry.

The exhibition will also be held at the Bally Baileys Hotel in Las Vegas from 27 to 31, and the participants will not only participate in Hollywood media and film companies, but also large and small theater companies in North America and even the world, and will also come here to negotiate with each other, and negotiations between film companies and other complex affairs.

"MGM has hundreds of Oscars, but people who are still alive are not as good as dogs, so it can be seen that media companies don't need Oscars. Sid said lightly.

"Okay, okay, I know you don't care about Oscar, this is the fifth time you've told me. Shirley across the coffee table said with a smile.

Hearing Shirley's ridicule, Sid couldn't help but blush, and when he was about to refute, a Sony staff member not far away walked over, "Ms. Shirley, Mr. Leon, our side is ready." ”

"Okay, let's get started. Sid nodded with a normal face, and his thick face was not inferior to others.

Shirley also nodded with a snicker, and stood up with Sid.

Although this is not the first time that Fire Lion Group has participated in the Shoest exhibition in Las Vegas, the main event of Fire Lion has been to negotiate with theater operators, TV stations and partners at home and abroad in the conference hall.

However, in fact, the most important thing at Shoest has always been the seven studios, and in 1997, 98% of the annual box office came from the seven studios.

Later, with the establishment and development of Fire Lion Pictures, as well as the decline of MGM, the most unworthy blockbuster studio, the box office proportion of the seven major studios has declined slightly in recent years, but it is still strongly maintained at more than 90%.

Therefore, for the domestic and foreign cinema companies that come to participate in Shoest, the most important partners are still the seven, not only because they provide the most box office potential.

What's more, the massive marketing campaigns that the big studios are putting into these films — like this year's "Pearl Harbor."

It is with these large-scale marketing campaigns that theaters can expect a large number of customers to come in the long run, and in the meantime, once again use popcorn and Coca-Cola soda to achieve real profitability.

And today, as an ally of Sony Pictures, Fire Lion is finally "honored" to enter the conference hall of the official agenda of Shoest to participate in the keynote report led by Sony Pictures and assisted by Fire Lion Pictures - Sony's product introduction, as well as the introduction of the film cooperation with Fire Lion.

"Wow, that's an exaggeration. When Sid and Shirley arrived at the venue, Sid couldn't help but be surprised by what they saw.

It was a huge staircase auditorium similar to the Oscar venue, the Great Hall of the Temple, with Sid and Sony's directors sitting on the podium. According to Sony staff, there were 3,600 attendees in the audience.

They include North American and overseas cinema chains, television broadcasters, and, of course, a number of industry media outlets, such as Variety, The Hollywood Reporter and The Wall Street Journal.

On the theme table, there is a large long table and a row of seats, which looks more like a shareholder meeting.

The key personnel on Sony's side who participated in the keynote speech were John Billy, the current CEO of Columbia Pictures, as well as Michael Layton, vice chairman of Sony Entertainment, and Amy Pascal, vice president of Sony Entertainment.

And the Fire Lion is naturally mainly Sid, Shirley and the new Fire Lion Pictures CEO Jon Philheimer.

Previously, when Sid and Shirley were resting, Jon Philheimer rushed to the venue to negotiate with people from Sony.

Seeing Sid and Shirley present, the Sony executives who were originally backstage, and some of them were waiting for them to "play big names", immediately turned their faces and greeted them with a smile.

"Sid, Shirley, you're finally here, we've been waiting for a long time. John Billy, CEO of Columbia Pictures, is not young, but he said to Sid with a smile.

"I'm sorry, I'm sorry, I just had a stomach upset, so I'm late. Sid opened his eyes and laughed.

But the other party didn't bother about this at all, "By the way, let me introduce you to my colleagues here." Saying that, John Billy led Sid and others to introduce other Sony Pictures executives, and of course everyone looked very harmonious.

After several people got to know each other, the official staff came to inform them that the time was almost up. So the executives of Sony and Fire Lion walked from the backstage to the rostrum and took their seats.

When I saw Sid and other Fire Lion executives and Sony executives appear together, although the previous cooperation films such as "Harry Potter" and "The Da Vinci Code" and Sony have already been completed.

But seeing the two companies come together still makes many industry insiders and media feel a sense of shock.

Sony, which was originally the tail of the seven medium cranes, and now the enterprising Fire Lion, what kind of brilliance can be burst out by the combination of the two, it makes people very curious and expectant.

After the keynote presentation began, Sid was surprised to find that this was more like a product launch than a shareholder meeting. But it's not like Apple's new product launch, but more like the pre-show show at the E3 game show in Los Angeles.

And it's very empty.

As soon as he came up, Jeff Black, president of Sony's distribution department, introduced the total global box office revenue generated by Sony Pictures last year - $1.2 billion!

Among them, the North American box office was 680 million, accounting for 9% of the total market. In fact, this result is really very poor, not only is it the last of the seven, but it is even ranked behind Fox, Fire Lion and DreamWorks.

What's more, looking at Sony Pictures' 14 films last year, few of them were profitable.

Among them, whether it is "The Sixth Day" starring Schwarzenegger or the sci-fi horror film "Transparent Man" with huge investment, several A-level and quasi-A-level productions with an investment of more than 100 million yuan, or nearly 100 million yuan, have all sunk into the sand.

The only ones who really make money are Cameron Diaz's "Breaking Bad" and "The Patriot" starring Mel Gibson.

Looking at Fire Lion on the other hand, Fire Lion Pictures only released 6 movies last year, "Youth Musical" ", "Ghost Record 2", "Man 100%" directed by Nancy Meyers, and director Justin Lin's experimental work "This Man is from Earth".

In addition, of course, there is Sid's "Earth Thunder" at the beginning of last year, and "Juno" in the second half of the year.