However, with just these six films, the global box office created by Fire Lion Pictures last year reached a very staggering $1.5 billion! Even in last year's total box office of $7.3 billion in Hollywood, Fire Lion was very domineering and occupied 20 percent of the market share.

Seeing such a data comparison, it is not difficult to understand why Sony is courteous to Sid and others.

But after talking about last year's tragic situation, Michael Layton, vice chairman of Sony Entertainment, confidently told everyone that Sony's performance this year will inevitably be "earth-shaking" changes, not only because they have increased their investment, but also because there are two "The Da Vinci Code" and "Harry Potter" with Fire Lion.

Then, a TV star runs out to be the host and plays a game similar to roulette, with each clue in the game representing Sony's plans for a new film this year.

Among them, there are many "big director" Ridley Scott's new film "Black Hawk Down", "Cosmic Pursuit" starring Jet Li and Jason Statham, and "Boxer Ali" starring Will Smith and Jamie Fox.

As the host announced the title of each movie, the film's leading actors would come up from the backstage to the front of the stage, and in a short time, a large number of big stars including Tom Hanks, Sophie Marceau, Will Smith, Jamie Foxx, Julia Roberts, Catherine Zeta-Jones, Pierce Brosnan, Drew Barrymore and others packed the podium.

The lineup is so strong and the stars are so bright that even Sid is dumbfounded, let alone the audience?

The final finale is the "super blockbuster" produced by RB Square Games and distributed by Sony Pictures, "Final Fantasy - Deep in the Soul", which claims to no longer need human actors.

This computer-produced, all-CGI film has attracted the attention of the global media industry since the beginning of the project. It uses 1,000 workstations called supercomputers for technical support, and brings together more than 200 artists from both Europe, the United States and RB to produce in Hawaii for four years, with a cumulative investment of $137 million.

Some media even predict that this will be the film that has the greatest impact on the film industry since Cameron's "Titanic".

Because it uses CGI characters that are similar to live actors, even Hollywood actors of all ages began to worry about whether they would lose their jobs in the future.

In order to play this card well, Sony even prepared a funny interview between the heroine of "Deep Soul" Aqi (CG character) on the big screen and the host.

The novel and interesting format made the audience happy, and also made the big stars on the stage look at each other, and Julia Roberts, who just won the Oscar, seems to be worried about her future again.

Looking at John Billy (CEO of Columbia Pictures), who was complacent about these movies with a happy face, Sid's eyes couldn't help but secretly show pity for him.

In 2001 this year, among the 19 movies that Sony will release, the most well-known in later generations are undoubtedly "Black Hawk Down" and "Deep in the Soul", and they are famous in film history, not because of their particularly good performance, but because they are particularly bad.

It turns out that Ridley Scott is a director who can only return to spring once every ten years, and he will have to wait at least another ten years for his next blockbuster film.

And what he made in the meantime is obviously a bad movie, especially for film companies, it is definitely a box office poison to avoid.

After the actor appears, the plot is introduced.

Suddenly, a bright light flashed by, and the stage was suddenly filled with dancers, dressed in the costumes of characters from Sony films.

Robert Goulette, a famous Broadway actor, became the face of Jeff Black. And sang to the tune of "Chasing Dreams Without Regrets":

This is our ideal,

To be the king of the box office,

When the vigorous "Black Hawk" swept across the sky,

When Final Fantasy touches the depths of your soul,

You'll see a long line on the street corner,

You will soon understand what we have brought,

We are going to set an impossible new record!

"OMG!" Sid was really confused for the first time today!

He was stunned to see these dancers who came out of nowhere, and Robert Goulette, who was going to the opera without saying a word, Sid was completely Spartan.

He turned his head and whispered to Shirley, "We must never do such a stupid thing in the future!"

"My aesthetic will also stop mine. Shirley laughed even more viciously.

Sony, could you be a little more pompous?

After the enthusiastic press conference, Sid said to Sony's executives with a smile on his face that he was very optimistic about Sony's performance this year, and after seeing so many big-name stars and detailed plans, Huoshi was very confident in his partner Sony.

That's weird!

After this pompous presentation, Sid and others were invited to the conference hall by Sony, and then held a closed-door meeting closed to the media.

And this meeting finally seemed much more pragmatic.

And this kind of closed-door meeting is also the real place for the game between Fire Lion and cinema operators at home and abroad. And the real focus of the game between Sony and Fire Lion and the theater companies here is what kind of greater support Sony can get compared with other major studios.

Because Sony has a lot of films, the Fire Lion side first asked Sony and various theater companies to talk about his own films, and then discussed the issues of "Harry Potter" and "The Da Vinci Code".

Then Sid and the others saw a bargain in the style of a standard Hollywood blockbuster.

The focus of the game between Sony and various theater companies, especially those large theater operators of the national chain, is mainly such as how many screens each multiplex theater can give Sony's films to be screened at the same time, how long the theater company promises to show the screening cycle, the trailer before the theater is released, and the free advertising film in the theater outfield hall, and the final box office account sharing ratio.

In the case of "Black Hawk Down," a manager in the distribution department briefed theater operators on the film's planned huge marketing campaign.

Sony licenses 1,000 Black Hawk Down spin-offs worldwide, including bundles with retail partners such as Taco Bell (a well-known fast-food chain in North America), Sprint (the third-largest telecommunications service provider in North America), Swatch, Hershey, Duracell, Kirin and Kodak Film.

In order to maximize the publicity effect, to stimulate and drive young male audiences into the cinema.