Li Dong was ready to do brainwashing promotion, but at the afternoon meeting, he was denied as soon as he put forward his opinion. Pen ~ fun ~ pavilion www.biquge.info

Wang Yue said with a disapproving face: "Mr. Li, we only need to do provincial promotion now, and I don't think there is much need for portal promotion like you said."

Advertising on provincial and local TV stations, I have no problem with that.

Outdoor advertising can also be done, and traditional media publicity can also be done, but I don't think the intensity needs to be so large, and too much publicity is easy to produce aesthetic fatigue. ”

Shen Qian strongly supported Li Dongdao: "Mr. Wang, you can't say that. ”

"Mr. Li said that the promotion of the province I think is just a precondition, although the distance has not been able to get out of the province now, but this is a matter of time, do a publicity in the early stage, I think there is nothing to do. ”

Wang Yue frowned and said: "The mall is only open in Jiangbei now, even if the propaganda is known to the whole country, what is the benefit? ”

Liu Hongmei nodded immediately when she heard this: "I think what Mr. Wang said is reasonable." Moreover, if the propaganda is known throughout the country in the early stage, the mall has not been opened for a long time, and everyone will have a rejection mentality. When it comes to the day of opening, I am afraid that it will backfire, and it is better not to hype it up. ”

Shen Qian immediately retorted: "These are just your guesses, if you don't actually operate it, how do you know that it will be ineffective?"

Liu Hongmei frowned slightly, glanced at Li Dong, and wanted to say a few words, but in the end she didn't speak.

Seeing this, Li Dong smiled and said: "Director Liu has something to say, just discuss it today, and you can say any different opinions." ”

Liu Hongmei took a deep breath and said, "Mr. Li, the reason why I oppose it is only because the expenses are too big. ”

"Today, Mr. Li and Mr. Sun are all here, and I will report to you on the financial situation at the beginning of the year.

As of the end of December 05, Yuanfang's total profit last year was about 200 million, and the total expenditure was almost 500 million.

Of the 300 million liabilities, the bank has 90 million, the overdraft of the payment and shopping coupons is around 200 million, and the balance of the company's payment is almost 100 million.

In 06, the company's profit was about 50 million per month, and now at the end of March, the company has just settled two months of performance, and the profit is about 100 million.

A few days ago, Mr. Li sold some stocks and invested 100 million in the company, which means that he will receive 200 million this year.

In terms of expenditure, the land payment for the later stage of the distribution center is 40 million, the premise investment of the Yuanfang Building and the distribution center is almost 50 million, and the early stage of the development of new stores in Mingcheng and Nanhu is also about 50 million.

There is also an early investment of almost 10 million in the e-commerce department.

At the charity dinner a few days ago, Mr. Li donated 5 million privately, not to mention the company's expenses of about 25 million.

Overall, plus loan repayment and some other expenses, this year's expenditure is about 190 million.

Now the company's funds are about 110 million, if you remove the remaining money from last year, the company's net income this year is about 10 million. ”

Liu Hongmei said that she would no longer speak.

Others think how comfortable she is living as a distant housekeeper, but she knows how warm and cold she is like drinking water.

There is indeed a lot of money to be made from afar, but Li Dong's ability to spend money is not weak.

Distribution Center, Yuanfang Building, E-commerce Department, Charity Gala......

Where don't you use money in these places, it's not a small amount of money, and it's only been a long time since this year, and the expenditure is as high as 200 million.

Now Li Dong wants to invest heavily in mall promotion, and Liu Hongmei's head is big.

Last year's debt was 300 million, and this year has not filled this hole.

After listening to Liu Hongmei, everyone was silent for a while.

After a while, Li Dongcai said: "Director Liu is right to have concerns, but I still have to say a few words. ”

"The distribution center and the distant building, if you invest about 100 million yuan, you probably don't need to invest. For the development of new stores in Mingcheng and Nanhu, the investment of 50 million yuan in the later stage should be about the same. I plan to invest in some new stores in several other cities this year, and the total investment will not exceed 100 million.

It is calculated that this year's distant expenditure will be 250 million, and in the remaining ten months, the distant profit should exceed 500 million, and Nanhu and Mingcheng will also have income at that time, and the overall 600 million should not be difficult.

In this way, even if we remove last year's hole, we will still have a net income of 50 million by the end of this year. ”

Li Dong said this and looked at everyone: "50 million net income, payment and shopping coupons should exceed 400 million by then, what company can do this without debt?"

"Don't look at the present, the future is bright, and by the end of the year, we won't be able to spend our money if we don't have other expenses. ”

After Li Dong finished speaking, everyone laughed.

Liu Hongmei also smiled bitterly: "Mr. Li, you also said the end of the year, but now the company is really difficult." ”

And she thinks that Li Dong is also a person who can't save money, and if she really starts to have an income without spending money in the distance, I'm afraid this person won't be idle again.

Li Dong smiled and said: "It's all the same, besides, March is about to end, and the Yuanfang Building and Distribution Center should not spend much money this month, and it should be okay to intercept 20 million." The company left 100 million in reserve funds, and 30 million in the mall promotion, what do you think?"

"Thirty million!"

Everyone was suddenly a little shocked, just to do a provincial promotion, 30 million is too much, right?

Li Dong said with a smile: "Don't have this expression, 30 million is a year-round investment, less than 3 million a month, it shouldn't be too much." ”

Now even Shen Qian began to roll her eyes.

Thirty million is not much?

Now only the Jiangbei region is opened, and if the whole country is really opened, it will not cost three or four hundred million yuan in propaganda expenses.

Shen Qian now feels that the pressure on her body is too great, and with the 30 million publicity expenses, the e-commerce department has spent more than 40 million dollars.

These 40 million, counting on a start-up mall, when will it take to earn it back?

Li Dong waited for a while, and saw that no one objected anymore, so he said to the director of the marketing department: "Director Chen, these things are left to you." According to my request, you can contact Director Du of Shangyi Media and make a plan for our mall promotion. If you can, you can leave the promotion to the advertising agency. ”

The director of the marketing department immediately breathed a sigh of relief when he heard this, and hurriedly said: "Got it, Mr. Li." ”

He also thought that this time Li Dong would also plan a publicity plan within his own company, but this time the action was so big, just contacting various media and making promotional billboards was not a simple task.

In addition, the time given by Li Dong is still short, and all the advertisements are in place before May Day, and even if the marketing department is fully dispatched, it may not be able to complete the task.

Fortunately, now that Mr. Li has agreed to cooperate with an advertising company, the task of the marketing department is much easier.

After discussing this, Li Dong announced the adjournment of the meeting.

As soon as the meeting ended, Sun Tao got up with a smile and said, "Everyone wait first, I have something to announce." ”

Everyone sat down, and Wang Yue smiled and said, "Mr. Sun, what kind of happy event is announced? Are you going to get married, let's get together together?"

Sun Tao coughed lightly and said with a dry smile: "It's still early to get married, but this is also a happy event, a housewarming joy." I'll move the day after tomorrow, I'll invite you to dinner, and if you're okay, go and help me. ”

Li Dong suddenly smiled and said, "Mr. Sun, let us be a coolie for you, right?"

Shen Qian also answered: "Mr. Sun, if you give me a few days off, I'll go and help you, otherwise forget it." ”

Sun Tao hurriedly said: "Mr. Li is still here, if Mr. Li is not here, I will give you ten days and half a month, the key is that Mr. Li is here, I can't speak." ”

Li Dong and the others immediately laughed.

joked, and everyone also responded, after all, the boss moved, and it was also appropriate to join in the fun.

When the others left, Li Dong was curious: "Brother Sun, so fast?"

It hasn't been long since he sold Baidu shares, and he got a total of 17 million US dollars, which is only 140 million when converted.

Sun Tao got four million, but the money is not hot yet, buying a house so quickly?

Sun Tao smiled and said: "If you buy a hardcover house, just buy some furniture." Two days ago, I asked my sister to come over and help me pick out furniture, and I bought almost everything in the past two days. ”

"You'll save yourself a lot of trouble. ”

Li Dong laughed and said, "Where did you buy the house?"

"Nan Fung Phase 2. ”

"That's not far away, we'll be neighbors in the future. ”

Nanfeng and Wanyuan are two communities close to Longhua store, both of which are new communities, and the reason why Li Dong chose Longhua Plaza to open a store is also related to these two new communities.

Sun Tao lived in his own old house before, and the house was not in Yaohai District, but near Guanhai.

Now Sun Tao has chosen Nanfeng Phase II, and the distance from Li Dongjia is less than a kilometer, so he usually visits the door.

After talking about the house, Li Dong asked again: "Did the old couple take it?"

"Not yet, just wait. My parents disliked me for being single, saying that they had become a family and came to bring me the children, but you said, the marriage is not over, where are the children? ”

Li Dong smiled: "I think it's almost over, don't really play yourself old." ”

Sun Tao shook his head with a smile and didn't say anything more.

The two of them came out of the conference room, and Li Dong asked again, "Nanhu and Mingcheng have been going well recently, right?"

"It's okay, there is a lot of limelight in the distance these days, and no one will fight us against the wind. ”

"That's good. ”

After Sun Tao said this, he thought for a while and said: "Mr. Li, didn't you say before that you wanted us to prepare to declare a 'leading enterprise'? We have almost got the materials, do you want Director Shen to say hello to the Economic and Trade Commission?"

"Forget it for the time being, Shen Qian can not use it as much as possible. ”

Li Dong shook his head, now it is a bit overkill to let Shen Qian out.

Favors cannot be abused, although Li Dong knows that Shen Qian will not say anything, there are more available, Shen Qian does not speak, and she will be dissatisfied.

If a "leading enterprise" can't handle it, it will be even more difficult to subsidize the government in the later stage.

Could it be that Shen Qian was expected to help settle the situation from beginning to end, so simply let Shen Qian run the company. (To be continued.) )