Time has passed the end of 88, and with the arrival of this new year, Wang Zhengguo also knows that the most challenging time is coming, and how can the foundation's units survive this important juncture.

To this end, at the opening work conference of the new year, Wang Zhengguo, who has always pursued the strategy of "bold and horizontal" in business development, put forward the "seeking stability" for the first time, focusing on comprehensively digesting the natural work tasks.

After giving birth to a child, Tu Zhenying, who returned to work in Shuhang, even raised questions when the meeting came down.

"In recent years, the situation is not bad, why at this time suddenly stop the momentum of external expansion, we Shuhang in the field of traditional optical glasses has reached a cooperation plan with Zeiss company, and in further contact with camera products, for its OEM production of high-quality camera lenses sold in China, now you say this, it is not easy to carry out work over there. ”

I really didn't expect Shu Hang to run quietly to get together with Zeiss, to say that this speed of development is actually not bad.

"Which Zeiss?" Wang Zhengguo asked subconsciously.

"West Germany Zeiss, in terms of optics, the industry mainly thinks that West Germany Zeiss is doing better, and we have not been in contact with Jena Zeiss in East Germany, but now the whole German situation is that the two Germany have been tinkering with the merger plan, and it is said that Jena Zeiss in East Germany may merge with West Germany Zeiss. ”

The fundamental reason for the so-called division of Zeiss is that the town of Jena, where Zeiss is located, belongs to the boundaries of East Germany.

At the time of Germany's defeat, the senior technicians and engineers of the Zeiss company were afraid that they would be given to the communists by Maozi, so most of them ran to West Germany en masse and established a new Zeiss company, which was called West German Zeiss at the time, and later people said that the Zeiss company usually referred to this company.

Looking back, Jena is a world-famous world-famous top optical mecca, even though more than half of Zeiss technical personnel have run away, but after the arrival of the Soviets, they still rebuilt Zeiss in the same place.

After a casual search around, I have to admit that the optical talents of the small town of Jena have popped up like leeks again.

In this way, in the political background of the separation of East and West Germany, there were two companies, East German Zeiss and West German Zeiss, and after the war, the two companies have been torn apart, accusing each other of being counterfeits, and now they suddenly say that the two companies may merge, although this possibility exists, but Wang Zhengguo does not feel much.

The camera body business of West German Zeiss is the "Zeiss Ikon" brand, which was actually killed as early as the 70s, and only the top-of-the-line product of "ZEISS Ikon" is left.

In the end, even "Kangtaishi" was acquired by Japan's Kyocera Corporation, and after 2000, "Kangtaishi" and Kyocera Corporation, the two knelt down in the tide of camera digitization.

At this point, the camera body brand of Zeiss in West Germany has been completely washed away in the torrent of history, after all, Zeiss can't learn the routine of Laika selling feelings.

Looking back at the East German Jena Zeiss on the other side of the Berlin Wall, Dong Cai developed two brands of "Pentax" and "Pan Taikang" after the war, of which the "Pentax" brand was sold to Sunrise Optics in 57 years, but it survived, and in the era of digital cameras after 2000, it has always existed as the second-rate echelon of the Japanese camera industry, known for its cost performance.

As for the "Pan Taikang" brand retained by Dong Cai himself, it was actually in 91 years together with Dong Cai Company, and was finally acquired by Schneider, another German optical giant, as a whole.

And this "Schneider"......

Wang Zhengguo must admit that the three words "Schneider" in Europe are exactly the same routine as the "universal" of the United States and the "Dongfeng" of the Republic.

The most famous "Schneider" in Europe belongs to "French Schneider Electric", the world's top 500 enterprises, with annual sales of more than 20 billion euros and an EBIT margin of 15% The highest level in the industry, has always been the top three global electrical giants, absolutely awesome!

However, this French Schneider Electric has nothing to do with the German "Schneider Optics" that acquired Dongcai, and it is completely impossible to fight.

......

..

Wang Zhengguo also suggested because he knew that Dongcai still had some value.

"Don't completely pin your hopes on Zeiss in West Germany, go back and arrange for someone to contact Zeiss in Jena, East Germany, as far as the camera field is concerned, now Dong Cai's strength is even stronger than West Cai, that is, capitalism has labeled it as "East Germany", which makes it look down on other European optical giants. Contact, if there is an opportunity, we will directly buy it. ”

Now to buy East Germany Zeiss, on the one hand, the demand for capital will not be too large, after all, the entire European camera industry is shrinking, and generally no one dares to fight with Shu Hang, and even the old optics in Europe can't even buy Dong Cai at a flat price.

After all, Dong Cai is a state-owned enterprise of East Germany, and after the merger of the two Germanys, companies such as the civilian optical industry are assets that the German government must auction.

Since Shu Hang has made up its mind to enter the camera industry and engage in SLR in the future, it really can't be missed.

Zeiss in East Germany is a single-lens reflex camera product that Zeiss has not completed since the collapse of Germany, and it continues to develop.

Winning Dongcai, Shuhang can obtain valuable top-level SLR camera body design capabilities, and with CMOS optical sensor technology, it can launch DSLR cameras to the market in a blink of an eye.

What's more, the downfall of the camera industry in old Europe is only reflected in the body, in the field of camera lenses, European products have always been the top, there is no one!

Panasonic camera with Leica head, Suo Dafa with Xi Cai head, this is the most cost-effective set of products in the camera field after 2000, and even the major Japanese camera giants are officially pushing these sets, which shows how strong the old Europe is in terms of camera lenses.

Unfortunately, Dongcai's camera lens is also above the first-line level in Europe.

With the acquisition of Dongcai Company and the entry into Jena, the holy land of optics, backed by the German optical industry base, Shuhang Optics can almost directly open the posture with Nikon and moving Neng, these Japanese first-line camera giants, and fully open the mode of conquering the city.

In the future, Shuhang will directly compete in the field of top camera products, and the middle and low-end can be handed over to the domestic younger brothers, such as Phoenix and Seagull.

As for the pure German camera brand that has been continued in Dong Cai's hands: Pan Taikang, this camera still has a certain reputation in socialist countries and even in the whole.