"At that time, there was an expert who said something that I thought made a lot of sense, and he said, 'As collectors, we should have a responsibility to guide the collecting community and have a correct understanding of collecting. Nowadays, there is a lot of monetization of collections, but I think it's very important to redefine collections. In my opinion, collecting is still researching, appreciating, and promoting the inheritance of culture, because everything has its cultural connotation, not just simple commercial value. Liu Mengxun continued.

"That's right, I think so too, simply linking the collection to money, that's really insulting antiques, which also leads to some strange phenomena in our country at present, some things are really good, and they also have extremely high historical research value, but they are not valuable, so no one wants them!" Zhang Tianyuan nodded and said: "Alas, only people like this expert are suitable for private museums, otherwise, most of the things in the museum are just products linked to money, and it is really difficult to hide the smell of copper." It is normal for private collections to consider value, after all, many people invest in this to make money, so we won't say anything, but it's not good to engage in private museums just to make money. ”

"Well, some experts have said that private collections are a powerful addition to national collections. Private collections are indispensable for the protection of national cultural relics, many valuable cultural flows to the people, if the national museum wants to buy collections from the people, the procedure is very complicated, the acquisition needs to be repeatedly demonstrated by many experts and put forward different opinions, the repurchase of the collection will inevitably have to be eye-catching when also to take responsibility, the enthusiasm of the repurchase is not high. Not only that, but when the seller learns that the acquirer is the National Museum, the price often doubles several times or even dozens of times. The private collection gives the precious cultural relics and collections that have been left to the people a good place to stay. ”

"Well, that's interesting, I'll have to write it down. It seems that this is really good for running a private museum. Zhang Tianyuan is actually not familiar with museums, he only knows about the Terracotta Warriors and Horses and the Shaanzhou History Museum. It's just to take a look, and I haven't studied the business strategy of other museums, and they are all state-owned museums, and they can't get along with private people.

"I heard them say, in fact, there are many folk collections that are 'raised in the depths of the boudoir', and the collection of the National Museum often needs to be of a certain level, and the collection is at different levels, and many 'small objects' can better represent Chinese culture. Objects such as shadow puppetry, if not salvaged and protected, are likely to be lost. ”

"Private collectors rely on their own time, energy and money to collect and protect a large number of cultural relics, valuable folk customs and national heritage, and do their best to promote and disseminate them. ”

"But the real problem is that private museums do not have state support, and they face many legal restrictions and practical constraints. Most of them have difficulties in business and struggle to survive. The collection that has been painstakingly collected and organized into a system is facing a re-dispersion. and even the danger of being destroyed. ”

"At this summit, some people fiercely argued that private museums have preserved many precious cultural masterpieces and preserved the roots of civilization. But who will protect private museums, how to solve the practical difficulties faced by private museums, and how to inherit, develop, and develop private museums? It can be said that these problems have deeply troubled every private museum director who participated in the forum. Husband, you have to think about it, no one will help you with this kind of thing. Liu Mengxun said worriedly.

"Actually, I'm not afraid, after all, I'm quite hard in the background. Besides, I'm not short of money right now. Even if the museum is struggling to make ends meet, it doesn't have much impact on me. "The reason why Zhang Tianyuan wants to run a museum. It's not to make money, if it's just to make money, he won't make a museum, you must know that in your country, private museums are really struggling.

For example, Bai Mingren, the director of the Muming Tang Ancient Porcelain Specimen Museum, is known as "Pian Er Bai", who has collected tens of thousands of porcelain pieces and has a high media reputation, but his museum is also facing a great embarrassment: "My current strategy can no longer support my museum, this museum needs endless investment, and I am the investor." Despite this, he is still happy about it, "I think the collection should be the four realms of 'collection, collection, appreciation, and appreciation', and only the highest realm of appreciation, but the most inadequate." ”

"Pian Erbai is a very legendary figure, even my grandfather respects him very much, but even he is a little helpless at the summit, he said, 'I have collected 100,000 pieces of porcelain in the past 20 years, and people give me the nickname 'Pian Erbai'. My idea is to make these hundreds of thousands of porcelain pieces into the genes of Chinese porcelain, and now I am making a 'gene bank'. But when it comes to private museums in China, it's actually very difficult, and I don't think I've been very successful in what I've done, and I can't afford to keep my museum. ’”

He also believes that the collection should be four words - collection, collection, appreciation, appreciation, the fourth word "appreciation" realm is the highest, we now "collect" have, "collect" have, 'appreciation', we lack some "appreciation". At present, the overall shape of the collection has entered an M-shaped development stage, with two high-ends, and a V in the middle, all of which are high-end, and are now sold at auctions at a large number of high prices. Ordinary people can't afford to speculate in real estate, so they come to play collecting, and its representative is the imperial capital Panjiayuan - a large group of people buy fakes there, and it can be said that 95% of people are buying 95% of fakes. However, the collection has indeed brought some confusion to the people for so many years, and we cannot only see the richness of the collection, but also not overemphasize the value and price of the collection. ”

"Alas, this is true, I have also talked to many people who have participated in many collection programs in other provinces and cities, and found that almost every provincial TV station on the star basically has a collection program. and the audition 'baby', which can be described in eight words, is 'mournful and miserable', and there is no real thing. They told me that they had seen an old lady holding a 1982 wall calendar with two portraits of Mao Zhu Xi asking for a treasure. This ability to appreciate is really worrying. Zhang Tianyuan sighed and said.

"In Pian Erbai's view, we, the collectors, the owners of private museums, and the pioneers of collecting, should use our own experience and hobbies to provide the public with the right concept and convey cultural values other than 'how much is it worth'. Liu Mengxun continued.

"It's easy to say, but it's not so easy to do, you're like me, you can't have much time to care about these things on weekdays. In fact, there is a problem with the entertainment orientation of our programs now, those treasure appreciation programs, more emphasis on the value of an item, rather than appreciation, some programs even directly cut off the process of appreciation, and directly said the price, this is not a problem of one person or two people, it is a problem of the values of the whole society, how difficult it is to change it, wait, this kind of thing is only waiting. Zhang Tianyuan sighed and said.

He admires Pian Erbai very much, but it doesn't mean that he agrees with Pian Erbai's words.

Of course, there are more places to recognize, especially when I heard about one thing before, a Japanese person who visited the museum in Kataerbai would spend 8,000 yuan to buy a piece of Yuan blue and white porcelain. My friend knew that he bought this porcelain piece for 500 yuan, so he encouraged him to sell it. But he didn't do it: "I can sell blood, but I never sell porcelain." This ceramic 'gene pool' is reserved for the state. ”

Although the 8,000 yuan is not much, the words of the film are very uplifting.

Like Pian Erbai, Zhang Tianyuan actually has a lot of dreams, but he generally doesn't waste time on things that are out of reach, let alone ordinary people, even if they are college students, there are a few who know how to appreciate these antiques.

Don't talk about others, let's talk about Zhang Tianyuan himself, before he got the six-character truth, he was only interested in antiques because he studied archaeology, if it wasn't for the influence of small culture and the choice of this major, he would definitely not care about these things, even if he cared, I'm afraid it was because he could make money.

It's hard to change people's mindsets now, so you have to think about how you can sustain the museum.

In the view of many museum directors, the best way to "maintain the museum with the museum" is to develop the cultural and creative industry, combine it with the industry, attract investment, and the museum can live, and the collection can play a greater value.

However, this requires the guidance of the government and the government, and more importantly, the participation of the media and various social forces. Otherwise, China's private museums will fall into the trap of "thriving because of the collection, being burdened by the collection, being trapped by the collection, and scattering and dying." "In a vicious circle.

Although Zhang Tianyuan is rich now and is not afraid of this, but just like Abramovich playing football club, if the club can make a profit, of course it is still the best, no one wants to invest in it, but they can't see the slightest profit.

The more things in the museum, the more maintenance fees are needed, Zhang Tianyuan is rich, but he doesn't want the museum to become his bottomless pit, so it seems that the big matter of how to make a profit for this private museum really has to be considered by him.

"What's the matter, husband, did my words hit you, I'm really sorry, I shouldn't have said so much nonsense. Liu Mengxun saw Zhang Tianyuan bowing his head and was silent, and asked with some concern.

"No, Mengmeng, not only did your words not hit me, but they stimulated me, let me know that our country's private museums are struggling, since I have this condition, then I should take the lead in doing a good job, and then take me as the center, set up a real private museum alliance, so that everyone can make money and can do things with peace of mind. "Zhang Tianyuan has a dream, and the dream is big, and he is now making his dream come true step by step.

Starting a company, marrying a wife, buying an airplane, traveling abroad, running a private museum, etc., etc., these dreams he only dared to do before, but he did not dare to have any extravagant hopes, because he felt that he was not capable of doing it. And now, these dreams have come true one by one, and he now has a new goal to work towards. (To be continued......)