"Hey, hey, boss, those female fans just now are pretty good-looking. ”

After driving away from the capital airport, Xiang Tianming, who was driving in the main driver's seat, looked at Gao Han who was sitting in the passenger seat ambiguously, and looked like he was squeezing his eyebrows as if to say, you know.

Gao Han frowned and glared at him angrily, and snorted coldly.

It was a few flight attendants he met on the plane, and they did look okay, but he definitely didn't have any other aspects of reverie, but Xiang Tianming was shining with his eyes, and he felt like he had swallowed someone in one gulp.

Professional football is a vanity fair, you can be amorous, but you can't be abusive, not to mention that Gao Han is a person who marries a wife and has children, and his relationship with Lin Xia is good and stable, and he has never had any other ideas, let alone a relationship with a beautiful woman who met for the first time.

"You, you still have to pay attention to yourself, be mature and steady. Gao Han said with a lesson.

Xiang Tianming smiled and didn't talk, his character is like this, Gao Han and Lin Guoping have also persuaded him many times, all for his good.

"By the way, you just said that there is good news, what good news?" Gao Han looked at Xiang Tianming and asked with concern, "Is there a breakthrough in the acquisition of the Beijing team?"

There were some twists and turns in the negotiations, which were hyped up by the media before, but they were soon restarted.

Now the season is coming to an end, the results of the Beijing team this season are not ideal, and the AFC Champions League is hopeless, so they also hope to transfer the club's management rights as soon as possible after negotiating as soon as possible, so that the China Town side can operate the new season as soon as possible.

The two sides negotiated mainly in the team name, the owner of the Beijing team hopes to continue to use the current team name, but Gao Han means that since it is the acquisition of China Town, it must be renamed Beijing China Town, which cannot be changed, and then the holder took a step back, thinking that it can join China Town, but must retain the current team name.

This is also not in line with Chinatown's wishes, especially Soriano, who also believes that in order to build a brand of his own with long-term planning, he must be single-minded.

The negotiations between the two sides have fallen into a stalemate, but because they are willing to trade with each other, the negotiations are still in full swing during the game led by Gao Han, and Gao Han has not received news about the specific progress of the negotiations for several days.

The other side gave in. Xiang Tianming said with a smile.

"Oh?" Gao Han was also happy.

"The total price is expected to be around 4 billion yuan. ”

Gao Han's brows furrowed slightly, but he was quickly relieved, this price was within his psychological range.

Four billion yuan, converted into euros, this total price can definitely buy any team in Europe except the giants, if it is purely from the perspective of football, it is certainly not worth the price, but if you consider the long-term and China's economic environment, this deal is still acceptable.

Xiang Tianming noticed Gao Han's frown, and said with a slight smile: "This price is indeed a bit high, but we have also reached another agreement with the other party, the other party will no longer require the team name, but we will use a chest advertising sponsorship contract for the next five years to offset part of the purchase price, and have the right of first refusal to renew the contract after the contract expires under the same offer." ”

"How much is the advertising sponsorship contract on the chest?," Gao Han asked with concern.

This is now a major part of the income of the Chinese Super League team, although it can be used to offset the purchase price, which can greatly ease the financial pressure at the time of acquisition, but if the price is too low, it is definitely not cost-effective.

"The total price is one billion in five years. Xiang Tianming said with a smile.

It was also in this negotiation that Xiang Tianming admired Soriano, who Gao Han relied on, and before anyone took office, he drew up a very detailed plan for the various management mechanism reforms and commercial market development that will be carried out after taking office, which persuaded the holder of the Beijing team.

With 200 million yuan a year, this chest advertising sponsorship contract can definitely be regarded as the sky-high price of the Super League.

Even the most popular Guangzhou Hengda team, the previous quotation in the market was only 180 million, and judging from the results of the Beijing team in recent years, it will definitely take a little time to compete with Hengda.

Of course, what the other party values most is not only the Beijing team itself, but also the Gao Han and Chinatown behind it.

These two golden signs are bound to bring a huge brand boost to the Beijing team, and Van Gaal's coaching has basically become a foregone conclusion, and the Dutch coach revealed his tone to Soriano and Begiristain in person before returning to the Netherlands.

In this case, the capital side's five-year offer of one billion yuan is more important to the future.

What Gao Han thought of was that five years and one billion, which is indeed a good thing for the current acquisition, because the next step is to bring in reinforcements, to operate, and to rebuild new stadiums, one by one needs to burn money, and signing this contract is too beneficial for Gao Han, and the purchase price is directly reduced by one billion.

Of course, in the next five years, it will lose a large amount of income from jersey advertising, and Beijing Chinatown will definitely need to expand its financial resources as soon as possible.

"Don't worry, Soriano has already made the basic plan. Xiang Tianming said with a smile.

According to his estimates, with the current popularity of the Chinese Super League, especially with the excellent results of the national team, driven by the two golden signs of you and Chinatown, the overall commercial value of the team will also rise. ”

According to the current situation of the Beijing team, there are two advertisements behind it, Soriano's valuation should be between 40 million and 50 million each, and one sleeve advertisement, which is expected to be about 20 million, and he also plans to attract more foreign brands at that time, and strive to build Beijing Chinatown into a propaganda position for foreign brands in the Chinese market. ”

After Xiang Tianming said this, Gao Han really felt a little hot when he heard it.

In this way, the sponsorship income on a single jersey can earn back 200 million a year, and if it is calculated in this way, the total price of 4 billion is not expensive, but it is ......

"Isn't Soriano's words a little too optimistic?" Gao Han asked with a frown.

Too much optimism is not a good thing.

Xiang Tianming nodded while looking ahead and driving: "At first, Uncle Lin and I also felt too optimistic, but after an in-depth conversation with Soriano, I felt that even if it was overestimated, it was still eight or nine. ”

"What do you say?" Gao Han was curious.

He doesn't know much about the commercial development of a team.

In Madrid, these things have always been handed over to Armando Marcos, while here in Beijing he intends to hand over full authority to Soriano, who will be the general manager of the team, Begiristain will be the technical director, and the most important chairman position will be handed over to Lin Guoping, who will be responsible for the overall situation.

"According to data from the Football Association, the total number of spectators of the Chinese Super League in the 2016 season will exceed expectations, close to 6 million, which will rank fifth in the world, surpassing the top European leagues such as Serie A and Ligue 1, and the total number of people watching the matches through live TV will also reach 600 million, and the number of spectators will exceed 100 million. ”

As the world's most successful commercial development, the most commercially valuable, and the most influential professional league, the Premier League, with 4.7 billion live viewers and 620 million viewers, has fans all over the world, and even in China, but the Chinese Super League fans are mainly in China. ”

"In contrast, the customer base of the Chinese Super League is more clear and targeted, which is naturally more conducive to the promotion of advertisers, so they will be more willing to pay for it, if it is based on the Premier League as a template, then the most expensive chest advertising cost of the Super League should be between 150 million and 300 million. ”

"More importantly, the number of fans in the domestic league has increased rapidly in recent years, coupled with the improvement of the national team's performance, and the enthusiasm of domestic fans for football, it is expected that the sponsorship fee will increase at a rate of 5 to 10 percent every year, so the holder of the Beijing team will accept 200 million advertising sponsorships per year. ”

This is the first time that Gao Han has looked at the Chinese Super League from this perspective, and Soriano does make sense.

According to the data report released by Nielsen, nearly eighty percent of Beijing fans will browse the official account every day, and one-third of the fans will interact with the club every day, and the loyalty of fans to the club is far greater than that of other teams in China. ”

But more importantly, the average monthly income of Beijing fans is nearly 8,000 yuan, and the purchasing power is far higher than that of other domestic teams, so Soriano decided that once he takes over the Beijing team, he will hold a huge investment conference and invite many well-known domestic and foreign brands to attend, which will be his first shot. ”

Gao Han really doesn't know much about specific business operations, he has always believed in leaving professional things to professional talents, which was the case in Madrid before, and will be the case in Beijing now.

Judging from Soriano's words, he should have been fully prepared and targeted, and if he dared to do so, he must have his own confidence, and with Gao Han's understanding of him, I believe that he must be prepared to fight.

If it is really as Soriano said, then Gao Han's acquisition of the Beijing team will not only not be a loss, but a big profit.

"That's not all. Xiang Tianming laughed.

After Gao Han arrived in Beijing, the good news was one after another, and now he looked at Xiang Tianming even more curiously, "What else?"

"We have basically reached an agreement with the owner of the stadium that after we win this stadium, we will renovate it, and there are two subway lines under construction, namely Line 3 and Line 17, which are at the intersection of the stadium, and then our new stadium will be planned and designed according to this, and strive to become a landmark building in the core area of Beijing, but also create a new business district. ”

It was also at this moment that Gao Han suddenly remembered that Xiang Tianming's family was engaged in real estate, but he, the prince, was not doing his business properly, and he was not doing a profiteering real estate business, so he just came to mix with himself in the football circle.

And when Xiang Tianming said this, Gao Han was suddenly overjoyed.

At present, the biggest problem of the home stadium is that the transportation is not convenient, and the subway does not pass here, but since there are two subway lines in the planning and construction, the situation is completely different, especially here will become a transit station, then the commercial value is greater.

If you combine the characteristics of the stadium to create a new business district, it will be a good deal for Beijing Chinatown.

However, Line 3 and Line 17 may be a few years away, but in any case, this is good news.

"By the way, how is the specific foreign aid?" Gao Han asked with concern.

No matter how the business is developed,

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