With the popularity of the Chinese Super League in recent years, major clubs have started a crazy money-burning mode.

As the core competitiveness of the Chinese Super League, foreign aid has undoubtedly become a key area for clubs to burn money.

The introduction of stars is getting bigger and bigger, and the value is also rising, and it used to be only poaching people from the South American league, but now it is turning to compete with the top European leagues and even giant teams, and the courage of the Chinese Super League can be seen.

Many fans describe the crazy investment of the Chinese Super League team as brainless money, but as everyone knows, this is nothing at all in the European League, and it can even be said that it has long been accustomed to it.

Not to mention the ancient times, more recently, when Gao Han was in charge of Chelsea, he started the crazy money-burning mode, which helped Chelsea establish the status of the Premier League giants in one fell swoop, and then the rise of teams such as Manchester City and Paris Saint-Germain also came from the crazy money-burning recruitment, which itself is the market law of the professional league.

The players themselves are not stupid, they also know how to analyze the pros and cons, people go to high places, and water flows to low places, they also calculate very clearly, even if they are young and they don't know how to calculate, but the parents and relatives around them, the agents behind them, no one is a fuel-efficient lamp, they will not be clear?

With the same conditions and treatment, they will not hesitate to choose a wealthy family, and even prefer to have worse conditions and treatment, and they are willing to go to a wealthy family.

As a late-developing club, if you want to catch up with the giants, there are only two ways to go, either to burn money, frantically recruit players, attract players with higher transfer fees and higher salaries, and use interests to make up for the gap in status and influence; or insist on youth training, but now that 20 years have passed since the Bosman Act, it is difficult to blindly rely on youth training.

It's like Chinatown, which is the only living legend that has relied on its strong youth training strength for more than 20 years to gain a firm foothold in European football, climb step by step from the lowest league, and go to the top of Europe.

But everyone knows that the core competitiveness of Chinatown is the high cold.

It is precisely because of Gao Han's sharp eyes that Chinatown has been able to send away core players again and again, but it has cultivated more and better stars again and again, and the overall strength has not decreased but increased.

But there is only one alpine, and the miracle of Chinatown cannot be replicated.

Therefore, if other late-developing clubs want to catch up, crazy money burning is the best shortcut.

This is true for clubs, and it is also true for large leagues.

Once upon a time, the leagues of Turkey, Ukraine and Russia have also started to burn money, grabbing people with the five major leagues, which suddenly made their influence rise in the European league, the Russian league is currently sixth in UEFA, only slightly behind the French league, and Portugal and Ukraine are also in hot pursuit.

On the contrary, the traditional old leagues such as the Netherlands, Belgium and the Czech Republic, which were once famous in European football, have gradually disappeared over the years, and the reason for this is the rapid development of leagues such as Russia and Ukraine.

This is as true in European football as it is in Asian football.

The Chinese Super League has become extremely popular in recent years, and it is already the most influential league in Asia, and the competitiveness of Chinese Super League teams in Asia is also improving, all of which rely on crazy money investment.

Many people put forward that the losses of the Chinese Super League team are very serious, and they feel that the owners of the Chinese Super League teams are fools, in order to cater to the government and leaders, but as everyone knows, there are people who do the business of cutting off heads, and who is willing to do it at a loss?

The overall idea of the current Chinese Super League team is very clear, that is, they would rather lose money, and they must first get the market up, as long as the market is up, and the football enthusiasm of the domestic people is high, then making money is a matter of minutes.

Unbelief?

Look at domestic variety shows and reality shows, all of them are gold-absorbing monsters, any sponsorship is hundreds of millions of dollars at every turn, and it is particularly sought-after, in short supply, and in addition to sponsorship, major TV stations and Internet platforms are all eager to send money.

In contrast, the Chinese Super League is China's unique top league, which is a natural golden signboard, compared with those domestic variety shows and TV series, the schedule is very long, and there are many games, which is simply not too attractive, okay?

As long as this golden sign can be operated, as long as it can be used to heat up the domestic football market, not to mention exceeding, as long as the sponsorship income of the Chinese Super League can reach the level of variety shows and TV programs, how many times are they now?

How much potential can be tapped into?

Gao Han's China Town has cooperation with Hengda, and once talked to Hengda's boss Xu about this problem, and he told Gao Han very sincerely that investing in football clubs in China is still a cost-effective business, why do you say so?

He listed a data for Gao Hanluo, at that time, he was in charge of Hengda for five years, and the investment was less than 2 billion, less than 400 million per year, but the sensational effect caused by Hengda and the brand influence brought to his company may not be able to achieve several times, or even dozens of times the investment.

At that time, he had a sentence that made a deep impression on Gao Han.

"We are all living in an era of advertising, for all kinds of soft and hard advertising has long been accustomed to, in this case, if you want to rely solely on advertising to promote a brand, the difficulty is not too great, and even many times, no matter how much money you spend into it, how good a team you build, it is difficult to push. ”

"But football is different, it's inherently unique, you stick to it, it brings you up. ”

Gao Han never felt that he was a piece of business material, but Boss Xu's sincere words made him feel enlightened and made him begin to realize that he looked at the problem this way from the perspective of a businessman.

And if it is combined with the state-owned enterprises that hold the Beijing team, they are willing to sponsor Beijing Chinatown with a huge contract of five years and one billion, which undoubtedly further proves Boss Xu's sincere words.

The Chinese Super League in the next few years is bound to usher in rapid development, regardless of Gao Han, or Lin Guoping, they all agree that it is still the best time to enter the Chinese Super League.

As the old saying in the insurance world goes, it was either five years ago or it is now.

But after taking over the Beijing team, how to run it next is also a question.

Of course, the big conglomerates can burn money so unscrupulously, they regard the money invested in the club as advertising to win eyeballs, but for Gao Han, he can't do this, because he can't afford to burn at all.

Since you can't afford it, you can only take another model and insist on youth training.

With the current football environment in China, foreign aid is still the core competitiveness of a Chinese Super League team, even if Beijing Chinatown must adhere to youth training, but the introduction of foreign aid is still imperative.

The key is, what type of foreign aid should be brought in?

That's a science.

…………

…………

"We have five foreign players in the squad at the moment, two Uzbekistan internationals, Klimets and Sergeyev, and you will certainly be familiar with them. ”

As soon as Xiang Tianming's words fell, Gao Han laughed, he had just played in Tashkent, and both players had played.

"Brazilian midfielders Ralph and Augusto, the latter of whom was also the main midfielder of the Brazilian national team in the Copa America in 16 years, scored two goals in three games. Xiang Tianming said happily.

Augusto is the main midfielder of the Brazilian national team, and in the Copa America, Brazil has played a total of three games, failed to qualify for the group stage, and was eliminated in disgrace, but this did not affect Augusto's performance.

It's just that in the Beijing team, Augusto doesn't seem to be as glamorous as when he was in the Brazilian national team.

"There is also the Turkish striker international Yilmaz, who is currently the top scorer of the Turkish national team and has performed well in the European Championship in '16, but Turkey has also stopped in the group stage. ”

It can be seen that the strength of these foreign aides is very good.

"What do Begiristan and Van Gaal say?" Gao Han asked with concern.

He will next meet with Soriano and Begiristan, as well as Van Gaal, and he will need to find out what the other party thinks, and then combine some of his own ideas, and finally come up with a plan.

Begiristan believes that the team should adhere to the general direction of rejuvenation and try to maintain the stability of the lineup, after all, it is not a good thing to rush too much, but there are too many foreign players and there is no AFC Champions League, so it is definitely necessary to reduce the lineup. ”

Gao Han nodded slightly, foreign aid is too expensive, and the salary is high, there is really no need to waste it so much.

"What about Van Gaal?" Gao Han asked again.

Xiang Tianming showed a helpless expression at this time, shook his head and sighed, "I heard people say that Van Gaal's temper is not very good, but after a few contacts, I found that his temper is okay, but he is too slippery." ”

"What do you mean?" Gao Han was strange.

Van Gaal slipped his head? If you say this, who will believe it?

'When we asked him for his opinion, he asked us directly and said that he absolutely believed that you could put together a reasonable and competitive team for him, just like you did for Pochettino and Zinedine Zidane. ”

When Gao Han heard this, he almost didn't get his middle finger out, my God, is there anyone like this as a head coach?

has always been Gao Han as the shopkeeper, but now......

This dead old man probably calculated him before taking revenge on himself and tricked him to Beijing, causing him to be photographed by media reporters, directly cooking raw rice and ripening rice, and getting on the bus first and then making up the ticket.

Seeing Gao Han's deflated appearance, Xiang Tianming actually felt a sense of revenge in his heart.

So you have such a day!

"By the way, Mendes also asked someone to send a player profile, saying that it was a rookie carefully selected by their agency, and it was put in the back file bag, and you can take it for yourself. ”

Mendes has made a lot of money in the Chinese Super League over the years, and many Chinese Super League teams have come to South America and Europe to recruit through his operation, and this time Gao Han's acquisition of the Beijing team, he is also a strong support.

According to Gao Han's plan, foreign aid must be younger, there are three reasons for this, one is that the risk is small, suitable for Gao Han's small business path, take the old road of the rise of Chinatown, the second point is that potential young players play in the Super League for a few years, and then transfer out after the strength is mature, and they can also take the opportunity to make a fortune.

This is also the current positioning of Gao Han in Beijing's China Town.

But more importantly, for Louis van Gaal, mature players don't necessarily work better than younger players, for the simple reason that young players are like a blank slate, making it easier for him to instill his own tactical ideas and ideas.

This is also the reason why many mature players have resisted him in the past few years when Van Gaal was in charge.

Now that Van Gaal has become the shopkeeper, Gao Han naturally has no choice but to take over the job.

After taking the document bag from the back row, Gao Han took out the player information sent by Mendes, first scanned it hastily, filtered it with his keen eyes, and had a rough idea in his heart, and then turned it in and looked at it carefully.

When he returned to the door, Gao Han exhaled heavily and looked at Xiang Tianming with a smile.

"We've found a treasure this time!"

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