For several days, Chen Tianlang was thinking about the company's future transformation.

So much so that many people always frown when they see this young president of Sanzhu, a giant of health care products, either wandering around various work departments, or driving directly to the countryside to see the rural marketing work.

In just one month, Chen Tianlang's whole person was black and thin, as if he had been kidnapped and abused, and even Wu Bingxin didn't dare to recognize him when he saw him, is this still his high-spirited young boss?

It wasn't until one day in July that Chen Tianlang finally figured out the reason for the decline of the three giants in his previous life based on the results of his own research.

If you remember correctly, the decline of the three giants in the previous life stemmed from a case, that is, the unjust case of "eight bottles and three plants drank to death an old man".

Back then, as soon as this case came out, it immediately attracted widespread attention from the domestic media. Immediately after the first-instance verdict, more than 20 media outlets carried out intensive reports, all of which were headlined: "Eight bottles of three oral liquids drank an old man to death".

This explosive news is nothing less than a devastating blow to Sanzhu Company.

Since the end of April of that year, the national sales of Sanzhu have declined sharply, and the monthly sales have fallen from hundreds of millions of yuan to less than 10 million yuan, and from April to July, all losses have been made, and the two factories that produce Sanzhu oral liquid have been completely shut down, 6,000 employees have gone home on vacation, and the inventory of oral liquid has reached 24 million bottles, with a market value of 700 million yuan. In May, rumors spread that Sanzhu had filed for bankruptcy with the relevant authorities, but its application was ultimately rejected due to a huge amount of loans......

This case was later reversed, and the unjust case of "eight bottles and three plants drank to death an old man" was completely revealed. However, all this can no longer save the fate of the "three plants".

In this way, a huge "empire" with 150,000 employees collapsed with an annual sales of 8 billion yuan – a record that no food, beverage or health product company in China has surpassed so far – with a cumulative profit and tax of 1.8 billion yuan.

The saddest thing is that when the giant withdrew from the stage, he couldn't hear a single word of regret and sympathy, and of course, there was no sound of curtain call.

Who defeated the "three plants"? Is it really the old man who died as a boatman?

Of course, Chen Tianlang does not believe this, and he has found from his research and summary for more than a month that first of all, from the response measures of the "three plants" after the death of the old man in Hunan, it is enough to see that the "three plants" are "weak and incompetent" in crisis public relations management, as well as the lack of grasp of the legal risks of litigation, thus detonating the full outbreak of legal risks.

Therefore, Chen Tianlang immediately announced that three days later, at 8 o'clock in the morning, he would hold a high-level meeting at the headquarters of the Shandong company, and issued an order that anyone who was late would not have to come to work in the future.

Chen Tianlang's ruthlessness frightened everyone, including Wu Bingxin, who didn't know what was going on.

Not long after Chen Tianlang's order was issued, people like Wu Siwei, who was stationed in the south, and Huang Keke, who was stationed in the north, hurriedly bought tickets and rushed from Shenzhen and Beijing to Jinan, Shandong.

For a while, the entire Sanzhu company was like a 12-magnitude earthquake, and they were speculating about what Mr. Chen had gone crazy about.

……

Three days later, at seven o'clock, before the meeting began, all the high-level personnel, Wu Bingxin, Wu Siwei, Huang Keke, Han Hongyun, Zhou Dongyu, Niu Huanxi, Bai Siwen, Ding Peng and others were all present.

To everyone's surprise, Chen Tianlang did not appear immediately, but an old man who looked like a farmer's uncle came.

The old man stood in the huge conference room, looking a little straightforward, a little embarrassed, and a little nervous.

waited until eight o'clock when Chen Tianlang appeared, and then Chen Tianlang sat down and said to the old man, "Okay, start your performance!"

The old peasant man bared his big yellow teeth, took out three strains of oral liquid, and began to drink them.

There will be people in the conference room who are all watching this scene inexplicably, not understanding what Chen Tianlang is doing when he finds an old farmer.

Drink three strains in a meeting?

What do you mean?

Is this also a show?

What level?

The old farmer drank a whole box of Sanzhu oral liquid and burped.

Chen Tianlang said: "Go on!"

So the old man took out another box and continued to drink.

The whole room went from silence to irritation, and everyone didn't understand what the hell was going on.

Especially Wu Siwei and Huang Keke, both of whom didn't understand that Chen Tianlang summoned them back from afar, and actually asked them to watch an old man drink three strains of oral liquid.

Hell yes!

Finally, the old farmer drank box after box, and drank three boxes of Sanzhu oral liquid in one go.

At this time, the whole meeting site was already noisy.

There are some people who have the courage to express their dissatisfaction.

I don't understand what this does.

But at this moment---

Ahh

Immediately afterwards, foaming at the mouth.

Everyone was stunned, "What's wrong?" "What's wrong?"

Seeing the old man rolling on the ground, he looked very uncomfortable.

Some people shouted to call an ambulance, and some people said to hurry up and save people, fearing that they would be poisoned and poured soapy water.

Others were so frightened that they hid behind and didn't dare to say anything.

The whole meeting was in chaos.

At this moment, Chen Tianlang shouted: "Okay, the show is over!"

Immediately, I saw the old peasant man who was foaming at the mouth got up from the ground, wiped his mouth with his hand, and asked Chen Tianlang with a smile: "Boss Chen, what do you think I did just now?

Chen Tianlang nodded and said, "Go to the finance room to withdraw money, 300 yuan, a lot of you!"

"Oh, thank you, thank you very much! If there is such a beautiful thing in the future, you have to find me! I will give you a lower price!"

Drinking three boxes of three strains of oral liquid in one go, and taking 300 yuan for nothing, this old man who came to Jinan to work from other places didn't know how happy he was.

Looking at everyone in the company again, they were all dumbfounded, you look at me, I look at you, I don't understand which play Mr. Chen is singing.

……

After the old man left, Chen Tianlang stood up and slapped the table and said, "Crisis public relations! Crisis public relations! What were you all doing just now? Who immediately thought of the company's reputation, the quality of our products, the possibility of legal cases, and the fact that the three of us would fall into a crisis and collapse?"

Everyone shut up, they were reflecting, yes, what were they doing, surprised, flustered, or timidly forgetting everything?

Seeing this, Chen Tianlang's tone was sonorous and powerful, and he directly threw out the theme of today's meeting.

First of all, we need to establish a fairly professional "public relations team" for Sanzhu, which includes dealing with various urgent matters as well as legal affairs.

Especially in the case of legal matters, it is necessary to achieve a high degree of specialization, so that everything that is about to happen and what is about to happen is eliminated.

What is the law? It is a weapon for others to harm us, and it is also a weapon for us to prevent others from harming, so we must build our legal weapons extremely sharp, and we must know how to use the law to protect our own rights and interests and safeguard the interests of the company. Whoever wants to spread rumors and slander us must make them pay the price they deserve. In this era, the competition in the health care products market is fierce, and it is inevitable that it will be calculated by competitors, and the use of the law is the best way to protect yourself.

Secondly, Sanzhu must have a good relationship with various media to prevent the wall from falling down and everyone pushing it, as well as the existence of media that falls into the ground.

This requires the "public relations team" to do a good job of friendship again, whether it is to spend money or use other methods, to get the main person in charge of these media to do, we have to give gifts to people during the New Year, people have to give gifts on their birthdays, usually the other party's children and wives have to give gifts on their birthdays, and the relationship must be pulled to the iron, until you even want to vomit when you think about it.

Finally, it is necessary to self-examine and find problems from within yourself, especially those small and insignificant problems, and focus on investigation.

Chen Tianlang then told an ancient Chinese story about a village near the banks of the Yellow River, where farmers built a majestic causeway to prevent flooding. One day, an old farmer occasionally noticed that the ant's nest had suddenly increased a lot. The old farmer thought to himself: Will these ant nests affect the safety of the causeway? He had to go back to the village to report, and met his son on the way. When the farmer's son heard this, he said disapprerovingly, "Are you still afraid of a few little ants on such a strong causeway?" and then pulled the old farmer down to the field. That night, the wind and rain were blowing, and the water of the Yellow River swelled. The roaring water seeped through the ant's nest and then jetted out, finally breaking through the causeway, flooding vast swaths of villages and fields along its banks. This is the origin of the idiom "a thousand miles of embankment, collapse in an anthill".

The various "small problems" in Sanzhu Company are actually small anthills in enterprise management.

Chen Tianlang's request is to block all these small anthills and put an end to them.

When the meeting was about to end, Chen Tianlang finally raised a question, that is, the future corporate transformation of Sanzhu Company.

"We can't always surround the city from the countryside, and in the future, we must focus on the city and build our own three-plant empire. ”

So----

Chen Tianlang finally said: "I am preparing our company headquarters and moving to Shanghai!"

"What?

"Wouldn't it be that big?"

Everyone looked at Chen Tianlang, dumbfounded.