The success of Sanzhu Company is not accidental, in the previous life, Sanzhu also experienced a lot of ups and downs and big battles, but this time under the leadership of Chen Tianlang, the road taken by the company has become smoother, at least in terms of funds than in the previous life.

In this era, under the effect of three million propaganda funds, it is possible to directly say that the black is white, and a piece of can be said to be fragrant and sweet, and there is no hair, this is the characteristic of the era, and the masses of the people are easy to believe in people, to be precise, to believe in all kinds of advertisements that are promoted.

With the birth of this new health care product giant, an interview with Chen Tianlang, a new tycoon, followed. However, Chen Tianlang does not like this tone, but he can't refuse these media, according to Wu Bingxin's words, the leader's interview with the media is also a means to help the company publicize.

Chen Tianlang recognized Wu Bingxin's words, so he ...... He asked Wu Bingxin to accept an exclusive interview with the media instead of him.

Looking at Wu Bingxin, who was talking eloquently in front of the media, Chen Tianlang smiled, TV interviews in this era are actually similar to future TV reality shows, all of which are designed with questions, lines, and interview effects. So Wu Bingxin memorized the lines all night last night, and his eye circles were all panda eyes, but they were covered up by makeup.

After being interviewed successfully, Wu Bingxin complained bitterly to Chen Tianlang, saying that this matter was originally Chen Tianlang's, and he did it instead of him, and he had to get an extra salary.

Chen Tianlang said, well, in the future, you will contract this matter, and I will be a big player behind the scenes, be mysterious, and let the three of us become giants among giants.

I have to say that Chen Tianlang's pretense is mysterious, but it is really effective, and the media's conjecture about the big BOOS behind the scenes of Sanzhu has never stopped, so much so that he helped Sanzhu do a lot of advertising for free.

Chen Tianlang didn't show up, but he couldn't stop the outside world from speculating about him, what kind of handsome and chic, versatile, and what kind of three-headed and six-armed, with his eyes all over the sky, was about to turn Chen Tianlang into the Monkey King.

The development momentum of Sanzhu Company is getting better and better, and the brand awareness has almost surpassed the giant of "Sun God", and the sales volume of Sanzhu Oral Liquid has also reached an unprecedented height.

As of June 1994, the sales of Sanzhu Oral Liquid exceeded 100 million for the first time, reaching 180 million, which was less than a year after the establishment of Sanzhu.

When Wu Bingxin, Zhou Dongyu, Han Hongyun, Niu Huanxi, Bai Siwen and others told Chen Tianlang the good news and asked for celebration, Chen Tianlang scoffed, because as a person who came over, Chen Tianlang knew very well that the sales of Sanzhu Company in its heyday in the previous life had reached an astonishing 80 percent! Now the sales have only reached more than 100 million, and I am happy to be like this, so what can I do if it reaches 2 billion, 3 billion, and 4 billion in the future?

However, in the end, Chen Tianlang still met everyone's requirements, and the whole company held a grand celebration, the main purpose of which is to improve the morale of employees and make everyone more confident to meet new challenges and new goals.

Wu Bingxin is worthy of being a super boss in his previous life, a simple celebration, and he was reminded of a set of methods to motivate employees to work, that is, to set up a "target system", set sales targets for branches in different regions, and give monetary rewards to those who complete the goals, such as sales exceeding one million, then take out five percent of one million as employee rewards. Conversely, if the task is not completed, it is deducted from the year-end bonus.

Wu Bingxin's move made everyone speechless, thinking that this was a very good incentive.

Chen Tianlang also proposed that this "target system" can be further refined into a hierarchical system. For example, in a branch, marketers can be graded according to the marketing performance completed, and different grades can be paid different salaries.

As for the level, it can be set to "Crown", "Diamond", "Gold", "Silver", "Bronze" and so on. The crown level has the highest salary and can even get a stake in the company, while the bronze level is the lowest level and requires the completion of specific tasks assigned from above.

Immediately afterwards, Chen Tianlang took out the set of hierarchy in MLM in his previous life and told everyone.

These things have never been heard of by the big guys, so that everyone listened attentively, and the whole celebration directly evolved into Chen Tianlang's personal speech.

If there is any one of these people who feels Chen Tianlang's words the most, it is undoubtedly Wu Bingxin.

In fact, since joining the Sanzhu company, Wu Bingxin is very obedient to Chen Tianlang's deployment and decision-making on the surface, but after all, he is a hero, since he is a hero, it is inevitable that he will have a turbulent heart, unwilling to be under others, thinking that he is a rare talent, and no one can restrain himself, so every time he has a meeting, Wu Bingxin will think of some very wonderful ideas, but Wu Bingxin suddenly found that no matter what good ideas he has, he can be immediately polished by Chen Tianlang's more specific and in-depth packaging, just like just now, he only put forward one"Target system", Chen Tianlang took advantage of the trend and came up with the "hierarchy system", and the grade system of this crown and diamond is not much stronger than his own target system.

Is this the legendary "genius"?

You must know that you have been thinking about this target system for several days in order to come up with this target system, but Chen Tianlang is in the blink of an eye.

At this moment, Wu Bingxin felt for the first time that he couldn't climb the mountain of Chen Tianlang no matter what.

This boss seems to be young, but he is as wise as the sea, and he can't even figure it out himself, let alone compete.

How did Chen Tianlang know that the "crown" and "diamond" marketing hierarchy he casually designed was subdued by the old hero Wu Bingxin, for Chen Tianlang, these things are simply commonplace things in marketing in his previous life, and they are played badly by others.

However, after making this impromptu speech, Chen Tianlang immediately considered a very serious problem.

That is the rise and fall of the three companies in the previous life.

Needless to say, the main reason for the rise is that the propaganda mechanism has been done well, and a time-saving, labor-saving, and money-saving line has been taken to encircle the cities in the countryside, and the military strategic thinking of the country has been brought into full play.

But what about decay?

Especially in the most competitive health care product market, it is not easy to maintain your market share.

What sun god, Wahaha, Chinese turtle essence, is simply Qin Chuzhao, Han Weiyan, etc., the era of the Seven Heroes of the Warring States.

So Chen Tianlang turned his brain and quickly thought about how the three giants in his previous life had decayed.

Soon, he had the answer.

In a word, the main reason for Sanzhu's subsequent decline was that Sanzhu failed to adjust its advertising strategy to adapt to the characteristics of urban consumption when it shifted from rural to urban.

At present, most of China's rural markets have not been developed and have great potential, but how to start and develop the rural market is also a difficult and challenging problem.

Sanzhu's unique advertising and marketing model inspired future enterprises. For example, Hubei Red Peach and Nanfeng Chemical's Qiqiang laundry detergent have followed Sanzhu's advertising strategy to advance into the countryside, and even if Procter & Gamble, as a giant brand in the future, will carry out large-scale rural activities Roadsho, its approach will also be in the same vein as Sanzhu.

Entering the rural market, Sanzhu's representative strategy has achieved great success, allowing a large number of products to turn their attention to the rural market and establish a mature brand promotion strategy, but they have not grasped it well in the urban market behind the scenery, and let themselves fail.

Now, how can he, Chen Tianlang, prevent the three plants from going down the old path and failing in the future transformation, so that they will repeat the mistakes of the past?

Well, that's a big headache.

Chen Tianlang began to turn his brain again.