After the factory over there is built and put into production, the supply of goods from the south will no longer have to be transported from the capital, and it is really not enough to rely on the factory in the capital alone, and now almost every dealer is urging the goods. And Hong Tao also found a very interesting thing, the best sales are not the ordinary packaging of 15 yuan and 10 pieces, but the gift package of 80 yuan a box.

When Hong Tao originally planned to get this health care product, it was not that he didn't do any homework, and he rushed up to do it stupidly as soon as he patted his head. He researched the three main health products on the market at that time, Wahaha, Helios, and Onlly No. 1, and then came to the conclusion that he could beat them!

There are two main reasons for this: first, their packaging is too ordinary, not fancy at all, and second, they have invested too little in advertising, and they certainly cannot attract the public's attention by relying on newspapers, magazines, and a small number of television commercials. The most important thing is that their products do not have big celebrity endorsements, and they spend more than 100,000 star fees less, in exchange for insufficient trust in the advertising effect.

And Hong Tao has put a lot of effort into these two aspects at the beginning, the bottle of Sanbao oral liquid is sky blue, and there are metal rings at the mouth and bottom of the bottle, which looks so exquisite, which is specially designed by European designers, and the design cost alone is more than 300,000 yuan. The bottle mouth of Sanbao oral liquid is not a glass bottle mouth that was popular at that time, and you have to take a small grinding wheel to rub it when you drink it, and you can't break it if you don't rub it well. The mouth of the bottle is sealed with soft rubber, as long as you poke it with a stiffer straw, it will be pierced, and when it is not poked, the sealing effect is very good. This is not a patent invented by Hong Tao, many medicine bottles in the 21st century are this virtue, and they are just used for it.

It is not enough to have these intrinsic exquisiteness and convenience, but also to work the packaging box. In this regard, Hong Tao did not invite any foreign designers, he directly got the blue and white porcelain pattern, since this thing can be popular in later generations, it means that he conforms to the aesthetics of the common people, although there are differences in the times, but it will not be too bad, and this color and the bottle inside also match.

The material of the packaging box is divided into three kinds, one is hard paper, although it is the same as other health care product packaging, but the printing is more exquisite, and the texture of the paper is better; the other is the transparent hard plastic packaging, after the box is used, you are reluctant to throw it away, used to decorate something in the refrigerator, it is also a very original fresh-keeping box, for this, Hong Tao specially printed instructions on the box; there is also the highest grade aluminum box packaging, which looks the same as the humidor, and this idea also comes from the humidor. And on each small bottle inside, there is a small aluminum cylinder, which is said to be convenient to carry out, but in fact, the practical significance is far from so high, it is a gift box that takes off its pants and farts, and it is more for the pursuit of good-looking and stylish.

That's right, Hong Tao has already calculated, even the most ordinary packaging, just bottles and packaging boxes, is about one and a half times higher than the cost of similar products, and the rest of the transparent packaging and aluminum box packaging can not be compared, because there are no similar products.

However, Hong Tao didn't think it was high, and he produced this thing, except for the most ordinary packaging, the remaining two were not sold as health care products. At that time, people's income was still generally one or two hundred yuan, and it was unrealistic for ordinary people to pay for a box of 50 or 80 health care products to drink, and the main consumption goal of these two types of packaging was gifts.

In addition, Hong Tao can also offset this part of the cost from other places, for example, his formula has no R&D cost at all, except for those tonics with a very low ratio, the rest are all additives. Honey, sugar, is the main ingredient, to put it bluntly, he is selling white sugar honey water, or particularly light taste, the cost of raw materials is almost equal to nothing, the real share is the cost of packaging, wages, equipment and equipment loss, electricity, water.

Speaking of wage costs, Hong Tao took another big advantage, except for the dozen or so technicians in the bottling workshop, the remaining 30 or so employees are all detainees in the transfer team, they have no salary at all, and they only need breakfast and lunch every day. Moreover, these detainees do not need to have any management personnel, a correctional leader, all of them are honest, and they dare not steal for a minute. As long as there is a mistake at work, don't plan to eat when you go back that night, and next time you don't take it seriously, you will directly change people. You can't come up with labor, there is nothing else here, there are still thousands of prisoners, and there is no shortage of these.

This is not the end, Hong Tao handed over the work that could be packaged by machine to the prisoners. You have to buy, maintain, and use electricity, and you don't need to use anything, as long as you give a small fee to the transfer team every month, which is about the salary of three or five people, this problem will be solved. Although the speed of human packaging is not as fast as the machine, but it can't stand the number of people, ten people can't catch up, twenty people can't catch up, and then not thirty people!

After the end of the trial production, Liu Zhong proposed a rationalization construction to Hong Tao. He said that there is no need to buy molded cartons for those packaging, and you can pull the cardboard pieces back directly from the printing house. There are dozens of prisoners in the strict management team who have nothing to do all day, and there are not so many ditches to dig for them, so let's just let them paste cardboard boxes. Not only to ensure quality, but also to ensure quantity! If a carton is unqualified, the whole house will be punished together, and there will be no two words! In this way, the packaging cost will also be reduced by a part.

In addition to these, Hong Tao also has various small surprises, such as the fact that he can hand over the work of the warehouse, transportation, and canteen to the release personnel who have contacted him. Of course, these have to be paid, and as much as Hongtao is given outside, there will be bonuses for good work. Another example is that Hong Tao does not need to have any factory security here, because there are four turrets at the four corners of the factory wall, and there are armed police standing guard on them, which is the meaning of the prison management bureau, because there are prisoners to work here, so it is better to be safe.

Hong Tao roughly calculated, just take fifteen yuan a box of ten sticks of packaging, its cost is almost nine percent, yes, less than one-tenth, as for the cost of transportation and sales costs, those are dealers' things, and they have nothing to do with themselves, anyway, the wholesale price is fixed. Of the remaining 91 percent of the gross profit, 20 to 40 percent must be used as advertising and public relations expenses, and the specific amount depends on the actions of other manufacturers. If they also want to invest heavily in TV and newspaper advertising, then Hong Tao can't be idle, let's fight an advertising war.

"By the end of the year, we will be billionaires! Auntie, how about it, this deal is not a loss, right?" Looking at the sales report of the first month, Hong Tao grinned at the aunt who rushed to hear the news.

"I always thought that building a building would be enough to make money, but I didn't expect this gadget to have such a big profit, or let's get a few more factories, you see that the people who pick up the goods in the warehouse are all queuing, and it only costs a few dollars to build a factory!"

When Hong Tao spent more than 4 million yuan to advertise on the TV station, he didn't know, if he knew, he would have to snatch the money back even if he strangled Hong Tao to death, it wouldn't be for nothing. But in less than two months, reality taught him a lesson again, this nephew's Jian yì must not be ignored, every word he says may be a golden rule, and now the eldest aunt can't wait to take a tape recorder to talk to Hong Tao.

"Two factories are enough, the supply can not be too insufficient, nor too sufficient, it is easy to die if it is fed at one time, which is not a good thing. But I still have to say hello to you in advance, next year's advertising costs will have to rise, I have already asked Tan Jing's agent to go to the south, and those advertisements in the provincial stations of the provinces are not prime-time, and they can be bought if they can be bought. That thing is very cheap, tens of thousands of dollars is a year, I want everyone to no matter when and where, as long as you dare to turn on the TV, you have to see the brand of Sanbao oral liquid. The more Hong Tao talked, the more excited he became, and he began to brag about X again.

"I've always felt a little bit sorry that millions of dollars were thrown away in vain...... How much advertising money are you going to get next year?" Although the eldest aunt knew that Hong Tao was doing the right thing, he felt a pain in his liver when he thought of the millions of small dollars slipping out of his pocket.

"Double!?Cut, that's still called advertising money? I think this will have to start at least 30 million......" Hong Tao crossed his waist with one hand and waved forward with the other.

"Three thousand...... Return 10,000 ...... It's done, you think about it alone, my blood pressure is a little high, don't tell me about this kind of thing in the future, at the end of the year, tell sù how much money I can share, I'm afraid I won't live next year. The eldest aunt sat on the couch and gritted his teeth for a long time, then stood up and walked towards the door. Even if he has business vision and is the manager of a large construction company, he can't keep up with Hong Tao's thinking, how much does it cost to build a building with more than ten floors!

"What do you want to say, don't you have the same high blood pressure as my uncle?" As soon as the eldest aunt went out, Tang Weidong ran down from the upstairs in a panic, his little face pale.

"Blood pressure? What kind of blood pressure? Do you still have the time to play a poor job here! Something is wrong, someone has sued us! Now the people from the inspection brigade of the Industrial and Commercial Bureau are upstairs, saying that we are selling fake goods and harming customers! I ...... I can't say it, why don't you go up and take a look...... Tang Weidong's blood pressure is not high, but she brought this news, which made Hong Tao's blood pressure a little high. R1152