Chapter 167: Digital Disruption

On October 19th, the first day of Friday, "Ghost Shadow 4", as the biggest movie in this Halloween schedule, was released in the anticipation of fans of the series!

On the first day, a total of more than 3,400 theaters screened the film, of which AMC Theaters and Imperial Entertainment Theaters each occupied nearly four floors, although there were so many premiere halls, but that night "Ghost Record 4" still won more than $15 million in one go, and the average was more than $8,500 for a single theater.

This result directly surpassed the first week results of other Halloween movies, and on Saturday of the second day, "Ghost Record 4" continued to score 9.4 million US dollars, and although it declined on Sunday on the last day, it also scored more than 4.4 million results.

On the final premiere weekend, "Ghost Record 4" directly landed on the top of the North American box office list with a "horror result" of 29 million US dollars!

In the second week, although the box office slipped below the red line of 10 million, it still collected $8.5 million at the box office, and stubbornly retained its position in the top five with the fourth place at the North American box office.

This once again proves the excellent strength of Fire Lion Pictures in low-budget horror films, and also draws a successful end to the "Ghost Shadow" series.

As for the film reviews, the film, which has begun to become "noisy", is not too flattering, and can only be regarded as a mixed reputation among the media.

"Movie Online" said that "Smart: Ghost Shadow 4" relied on sudden frightens to bring visual shock to the audience. But the most exciting thing is the terrifying atmosphere that was created without the help of music.

And "Empire" magazine commented on the two new directors - the two new directors who directed "Smart: Ghost Record 4": James Winery and Ray Warner, successfully continued the horror series and played to the strength of the film's thriller.

Of course, the opposite opinion is not without - "USA Today" said that the plot of the whole film is not innovative, there is no new idea, and it is disappointing.

And "Variety" is affected by the fact that the film, whether it is the plot or the way of expression, is gentle and unconvincing, which is the first regressive work in this series of films.

But for a phenomenal series like "Ghost Record", the audience's preference is the ultimate measure, and the film's box office performance and word-of-mouth speak for itself.

It can be called a brilliant achievement that swept the Halloween schedule, which made the Fire Lion and James Wing happy.

Although the box office dropped by more than 50% in the weeks following its premiere, the film has done its job well for a very low-budget DV horror film.

In the end, "Ghost Shadow 4" won $53 million at the box office in North America, 88 million overseas, and $142 million worldwide, once again proving the king of Fire Lion in low-cost DV horror films.

And James Winery Ray Warner's next script can't wait to be put on the desk of Jon Philheimer and Sid - "Chainsaw"!

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A year ago, in October, Apple released its first digital MP3 player, the iPod.

Before the release, no one was optimistic about a computer company selling MP3 players, but the simple design, easy-to-use features, PC-compatible base, and the brilliant results of the "silhouette series" and Britney series ads made the iPod a national hit almost overnight in the United States, and then around the world.

In the first half of 2000, Britney's appeal was unquestionable, and the "silhouette commercial" also gave the media a glimpse of Sid's magical power.

After a year, although the iPod did not set a "historical" horror record, it still broke 18 million units in staggering sales, a large number of cannibalized the originally chaotic and Sony's player market, as for the record industry that was affected by this, it can even be regarded as the leftovers of the pond fish.

But in October, the anniversary of the first year of the iPod's launch, Steve Jobs released another bombshell at the product launch.

"Oh, by the way, there's one more thing I almost forgotβ€”" After introducing the new Apple laptop and the iPod's sales record over the past year, Jobs "snapped" into something before stepping down.

In the midst of the audience's laughter, Jobs stood on the stage, raised his index finger and said, "At Apple, we firmly believe that passionate people can make this world a better place!"

As soon as the words fell, there was a round of applause at the press conference, although it has only been a year, but today's Apple is no longer on the verge of bankruptcy in the past.

Most of the die-hard Apple fans and IT media people present couldn't help but applaud when they heard Jobs' declaration and self-positioning.

Jobs waved his hand disapprovingly to signal everyone to be quiet, and then he continued: "As my good friend Sid Leonhardt said, the iPod is not an electronic device, the iPod is a way of life!"

"When we become too accustomed to something and our lives, we confine ourselves to a limitation, and we at Apple want to show everyone what we can and should do. ”

Although I don't know what Jobs is talking about, the audience is already in the mood, because every time he says that, it means that there will definitely be big news again!

Jobs smiled slightly, "As an organic ecosystem, iPod provides every consumer with an excellent experience through the hardware iPod and the software iTunes. ”

"Over the past year, we've updated our playlists and put out a disc-based visual presentation, but none of that compares to what I'm going to show you next. ”

"Because, we at Apple will launch a new iTunes - iTunes Music Store!"

With Jobs' words, he pressed the controller of the PPT projector in his hand, and a new iTunes cover appeared on the big screen behind him.

The top and left parts are still similar to the previous iTunes, with the same logo section and tree list, but on the front part, there is a new picture - on a wood-colored background, there is a pattern of square records of different sizes interspersed.

It's more like a web page.

"This is the iTunes Music Store. "As the name suggests, you can find a lot of digital records here, but you don't need to buy them all." ”

"You can buy any song on any record for $0.99 a song and feed them into your iPod to create your own 'playlist'. ”