Chapter 168: North and South Merge
"Wow-"
As soon as Jobs's words fell, there was an uproar in the audience.
"Digital music!?"
Isn't it true that when people in this world are still buying physical CDs and some young people download pirated MP3 music, Apple is going to engage in digital music!?
Even for most adults who are not used to the Internet, this concept has to be popularized for a long time!
Jobs also knew that this was a "dangerous" step, even in the "historical" 03 years of the launch of the music store, the iTunes digital store was quite difficult, but this time with Sid's help, Jobs did not want to waste any more time, but went straight to the level and cleared it violently.
"In addition, we have obtained music support from Fire Lion Records and EMI Records, and they will provide more than 100,000 digital music songs to the iTunes Music Store!"
"Wow-" "I'll ββ!" "Really fake ββ!!"
If the explanation of the price of digital music just now only surprised everyone, then now the entry of the two major record companies and the opening of more than 100,000 digital songs is already a huge force enough to change the music record industry!
Everyone was shocked!
At this time, many media reporters remembered that Sid Leon, Apple's largest shareholder today, is a Hollywood media upstart who holds Fire Lion Records.
Reminiscent of the deeds of the Fire Lion Group and EMI to grab Warner Records in the first half of this year, some people were shocked by the rapid expansion of the Fire Lion, but now combined with Apple's moves, it can only be said that Sid has a big plan from the beginning, and now it has pulled in the long-standing EMI records.
It seems that their "war" with the record industry is about to begin.
But when people think so, Jobs continued: "In addition, we will start a full cooperation with the flagship show 'American Idol' on Lion TV from next year." β
"Starting from next year's new show, every week we will release the song singles performed by each contestant every week, sync them on the iTunes music store for viewers to purchase, and the revenue will be sent directly to each contestant after deducting the corresponding costs. β
As soon as these words came out, the audience was in an uproar!
"American Idol": What's that show!?
Now at the same time in the North American TV circle, a unique and unparalleled super reality show, from the first season, this music program is a well-deserved "phenomenal program".
Unlike other talent shows, all the scum selected are scum with no future.
Starting from Kelly Clarkson, who came out of "American Idol", these newcomers who were regarded as "opportunistic" by the predecessors of the music industry with colored glasses began to gain a firm foothold in the record industry under the creation of Fire Lion Records, which also further expanded the influence of "American Idol".
And the most amazing thing is that not only these champions and runners-up, but also those players who did not make it to the finals have also developed very well!
"American Idol" is like a godsend, in just two years, it has become the most famous program in the European and American worlds, there is no one!
And what will happen if you are tied to "American Idol", it is not clear that the number of people who voted for "American Idol" last year set a record again, and countless parents have worked hard to learn how to vote with mobile phones by text message in order to vote for their beloved contestants!
Although North American telecom companies did not "take advantage" of this opportunity to make a lot of money by engaging in paid text messages, they still took this publicity opportunity to make a big face.
Now Apple's iTunes music store is going to be tied to "American Idol" and be released simultaneously for today's contestants!?
This is no longer a "war", and the media present immediately concluded in their hearts - this is "crushing"!
Originally, under the double attack of CD burning and pirated websites, the record industry began to shrink rapidly since the beginning of the 21st century, and the major record companies had a miserable life.
Now Sid and Jobs, with 100,000 songs from the iTunes store in front of them, and "American Idol" after a win-win boost, these two doses of surprise immediately caused a huge shock in the entire media industry and the record industry!
In the past, the biggest problem and challenge faced by Silicon Valley's tech tycoons who wanted to "invade" Hollywood and the media industry was content!
After Microsoft started, it has repeatedly expressed its willingness to enter Hollywood, and even the formation of DreamWorks has the capital and figure of Microsoft co-founder Paul Allen.
It's just that such an attempt has always been a superficial experience for the tech world, while Hollywood and the entertainment industry are still using their own inherent models to continue their own worlds.
But this time, the teaming up of Sid and Steve Jobs has shown the enormous power of the alternative combination of Apple and Fire Lion.
The emerging Fire Lion and the rebellious Apple, Hollywood's content resources, and Silicon Valley's pioneering technology, everything seems to be extraordinarily shocking.
After the press conference of the day, before the official opening of the iTunes music store, the promotion of Apple and Fire Lion in the national media was quickly launched, and when the time came for the official update of the iTunes music store, Apple was waiting with bated breath for it.
Although the Internet broadband environment in North America was not too good at this time, a considerable number of iPod users still chose it at the first time
"How's that?" asked Joanna Hoffman, the marketing director, a little nervously behind the engineer monitoring the server.
"It started right away. A row of engineers monitoring the server was lined up, each of them nervously looking at the computer screen in front of them, as the time reached twelve o'clock in the afternoon.
The latest iTunes music store update was also officially released on Apple's official website, "Here it is, here it isββ! one of the engineers shouted.
With his voice, all server computers emitted a "zi-zi" electric sound, and at the same time, the spreadsheet monitoring the traffic also increased, indicating that the floating icon of the download volume was rapidly jumping after a brief float.
"Wow-ohββ!!" The computer engineers exclaimed, "This number of downloads is too ......" "It's already more than 10,000-"
"It's already 10,000?" Joanna Hoffman looked at the screen in surprise, this is just starting to open for download.
But iTunes update downloads are not the focus of today, and the dozens of servers that Apple has pre-leased are not just used to provide an iTunes software update download.
When the first iTunes software updates ended, after a short introductory video, the official version of the digital music store appeared in front of consumers across the United States.
Then from Fire Lion Records and EMI Records, more than 100,000 digital pieces of music are fully available, and each song has Apple's proprietary FairPlay DRM copyright protection mechanism.