"Giselle is amazing. "yes, yes. ”

When the models in the first part of the opening show walked the catwalk, the models waiting backstage couldn't help but turn their heads and ears while watching the live broadcast on the big TV set up in the background.

With Sid's arrival, Victoria's Secret's entire top management and development strategy has gone against history, and these huge changes have not only caused violent turmoil to the management, but also actually had subtle but unstoppable changes for these models.

One of the biggest changes is the transformation of business and HF haute couture, the former Victoria's Secret is a women's underwear manufacturer in North America in the final analysis, so although some haute couture models have also been signed, the commercial taste in its bones is difficult to change.

But since CEO Mark Lee, design director Frida Janina, and show director Todd Thomas, the new Big Three took over Victoria's Secret. The over-commercialization DNA of the old Victoria's Secret was quickly destroyed, and the design director Jia Nina, who had the right to choose models, was an academic designer from Europe.

Therefore, supermodels such as Giselle, Big KK and Carmen Keys, who is about to walk the catwalk for Victoria's Secret for the first time at this fashion week, are very favored.

In fact, this has led to a large number of models who were originally replaced in the new millennium, and the batch of models that have just been replaced have a lot of gains and losses.

"Tyra, don't you have any ideas? A blonde "supermodel" said to another black female model sitting next to her.

"Ideas? The black beauty looked very aggressive, but she was very shrewd and capable, and she asked rhetorically with an "ignorant" look.

The blonde "supermodel" looked at her and said in a low voice: "You can't be unaware of the 'angel plan' that the company is secretly brewing." ”

The "angel plan" mentioned by this blonde "supermodel" is a model training plan that has officially evolved from the historical Victoria's Secret angel system under the instruction of Sid.

Historically, the reason why Victoria's Secret, especially the Victoria's Secret show, was able to create the world-renowned popularity and influence that later came to an end, the key was the use of media.

In particular, the "mom" supermodels who were born in Victoria's Secret in history have created huge fame and popularity in the North American TV circle, which have helped and promoted the success of the Victoria's Secret show.

Historically, Victoria's Secret did gradually form a set of training programs for its own models, especially "angels". These plans, which seemed to be quite far-sighted at the time, included a series of measures such as training models as a side hustle and sponsoring them to go to business school.

It's just that later, after the real supermodels of the Age of the Gods have gradually withdrawn.

Unwillingly, Victoria's Secret simply cultivated its own models, but because Victoria's Secret is a mid-range underwear brand after all. Therefore, the later result was that the HF haute couture models outside couldn't be invited, and the wild models they trained couldn't get out.

And the big show is also getting worse and worse year by year with the change of designers.

But then again, why was Victoria's Secret very attractive to HF models before, but after more than ten years, it was confused?

The most important factor is - commerciality!

Although in the eyes of the outside world, those models who can go to HF Haute Couture Fashion Week are all proud women of God who are favored by God, but only they know that they are extremely lucky to be favored by HF big brands.

However, in fact, the salaries of these models who only go to HF are very low, and in the modeling circle, above the models, there are more powerful modeling agencies.

They also take a commission from the model's salary, as well as "other expenses" under various names.

Although Linda Ivangelista, one of the top five supermodels of the year, has long said "If we don't have $10,000 a day, we won't get out of bed." domineering quotes.

But in the 8 and 90s, even top supermodels like them saved up in a lifetime, which was about tens of millions of dollars.

That's not as much money as Tom Cruise made making a movie, okay?

That's why, when Victoria's Secret extended a $10 million contract to Gisele Bundchen, who had just won the VH1 Model of the Year award in 1999, she and her agent immediately accepted it with ecstaty.

Although Victoria's Secret at that time was only a "little-known" mid-range commercial brand.

It's because of the business logic behind it.

In history, Victoria's Secret gradually lost its attraction to HF supermodels, and the most important reason is that although Victoria's Secret was in the limelight for a while, it was only a clothing group company after all.

For supermodels who really want to expand their careers, it can't be of much help at all. And the so-called training plan has little effect and is not worthy of its name.

The success of Tai Ma and Hai Ma in the North American TV circle in history is not so much the reason for Victoria's Secret, but the result of their two excellent marketing talents and shrewd business acumen.

Therefore, when Tai Ma and Hai Ma left one after another, and the later supermodel queen Gisele Bundchen also left to pursue her own independent career and business, Victoria's Secret's commercial attraction to HF supermodels gradually declined.

But now the new Victoria's Secret backed by the entire Fire Lion Group is completely different, even if it is a person in the fashion industry, who would not know the strength of Sid and Fire Lion to rise and blossom in Hollywood Mars?

On this basis, the "angel plan" designed is naturally not comparable to the historical training plan.

Just like HF's "six blue-blooded brands", it is precisely because they can quickly become popular models, double their value, and become the darlings of the fashion industry, so they will be regarded by all models as the highest honor and temple in the fashion industry.

Now, the new Victoria's Secret's "Angel Plan" is based on the rich media resources of Fire Lion to tailor the business development of top models who can be selected as "Angels" in the next five years.

It's definitely a qualification that will make any model blush.

Sure enough, after the blonde "supermodel" said the angel plan, the black female supermodel Tyra Banks next to her also turned her head: "What? You also want to see the opportunity to make a movie?"

"Aren't you interested?" said the blonde "supermodel", pouting, "Or are you not interested in Hollywood after the filming of that movie last year?"

Tyra Banks starred in a Disney children's movie last year, working with a child star named Hillary Duff, but the box office and word-of-mouth of the movie were not ideal after its release, so Tyra Banks suspended the development of the film industry.