Chapter 25 Fashion Week
The history of New York Fashion Week can be traced back to 1943, due to the outbreak of World War II in Europe, Paris Fashion Week in France was forced to close, in order to fill this gap, New York Fashion Week came into being, and thus became one of the oldest large-scale fashion weeks in the world.
Just as London Fashion Week made a series of policy tilts to "support" local designers, the early New York Fashion Week also focused on showcasing the designs of local North American designers. Then, New York Fashion Week, which was becoming more successful, began to shift to a more commercial atmosphere.
Fashion buyers from all over the world and buying directors of major department store chains gather in Manhattan, New York, in February and September.
Since '93, New York Fashion Week has been scheduled to take place in Bryant Park between Fifth and Sixth Avenues in Manhattan.
Huge white tents have been erected in the park, where the runway shows of various brands are arranged, and only invited buyers, industry insiders, media and celebrities are allowed to enter.
And the organizer of New York Fashion Week is IMG, a well-known agency in the fashion industry, although it is nominally a model agency, but in fact IMG is more similar to the influence of big record companies in the music industry.
Although the current New York Fashion Week is not as global as Paris Fashion Week, and the huge influence on avant-garde haute couture fashion. However, being able to appear on such an international stage is a very precious opportunity for both the individual model and the corporate customers of the designer and brand.
"Clear the aisle! Clear the aisle!" the headphone-wearing staff shouted to reporters and photographers.
It's a Victoria's Secret tent, with busy staff and models weaving backstage, make-up artists touching up models and assistants helping models put on their runways.
In such a busy situation, the reporters and photographers who are "not long-eyed" still turn to the backstage to take pictures, and it is no wonder that the staff are dissatisfied.
"Okay, hurry up and pull all the models for the next show, there are fifteen minutes to go!" Victoria's Secret's chief designer Frida Janina said to the assistant director next to him while putting the finishing touches on Gisele Bundchen, who was about to walk the catwalk.
"Okay, Director. The assistant director hurriedly took the list and called out the models in the first part of today's debut one by one. Then they rushed to the passage leading to the catwalk one by one.
Compared to regular fashion, which can change styles every year and every season, Victoria's Secret, which only makes underwear, does not have so much room for change in the design material of the bra itself.
Otherwise, tell me what the difference between autumn and winter underwear and spring and summer underwear can be. In terms of materials, it is impossible to change from year to year.
So Frida Janina used the entire catwalk performance as the basis to design the style of the show clothes as a whole, compared to last year's completely fairy-style fairy in the woods show clothes. This time on the catwalk at New York Fashion Week, Jia Nina returned the show dress to the tradition of Victoria's Secret - "sexy".
But, of course, it's not the kind it used to be, only focusing on the exposure and the low-level sexiness of the so-called "hotness", to say this, Lao Mei is indeed not as good as the oriental style that is naturally good at "holding the pipa and half covering the face".
And Giannina from Italy in this regard, is obviously stronger than her North American counterparts, she finally chose a Spanish-style show dress, with bold and sexy underwear, and the coat is simple and complex inside, a wonderful fusion of European simple style and Islamic complex style, bright and vivid Spanish style, is really ingenious.
Because of this, the opening model chosen by Jia Nina for the first time in New York Fashion Week this year was supermodel Giselle Bundchen from Brazil.
When Gisele Bundchen, dressed in a red and yellow dress and wearing a pale gold ringed tiara, walked onto the show, everyone couldn't help but feel their eyes light up.
Speaking of which, today's show is also particularly eye-catching, although it is in a big tent, Victoria's Secret used Sid's special effects modeler transferred from California, and spent more than a week to build an Italian-style interior house.
The low-key golden catwalk runs through the entire three rooms, flanked by audience seats, and sprinkled with white rose petals on the catwalk.
This surprised all the viewers who walked into the Victoria's Secret tent.
In the tent in the park, there was actually a whole room when you entered, which made many people feel like time and space were out of order for a while, thinking that they had walked through the wrong set.
And when the models in the first part of the opening show walk in, the whole scene comes to life as Carmen Kayth walks in her signature atmospheric tablecloth.
Even the media reporters and fashion editors-in-chief who are accustomed to seeing the HighFashion catwalk can't help but secretly admire the high level of Victoria's Secret this time.
After all, Frida Janina is the chief designer of Gucci's fashion empire in history, although she, like Todd Thomas, the chief designer of Victoria's Secret show, was influenced by the design idea of underwear and show clothes from Sid.
But her design is completely different from the gorgeous and more down-to-earth Yankee Todd Thomas, as a European designer, Gianina, the simplicity and style in her bones, let her design the show clothes concise and exquisite, without losing the style.
Like the sexy style of the first link, each bra is delicately designed with outer wheels, and at the same time echoes the color and shape of the show clothes outside, so as to form a whole.
And on today's theme, Jia Nina also gave full play to the characteristics of hazy beauty and concise style, using various materials and designs such as silk and tulle, so that the models wearing the show clothes exude a natural sex appeal that absolutely has nothing to do with cheapness.
Today's two themes, one is sexy, and the other is ice and snow.
The former is opened by Gisele Bundchen, who is synonymous with healthy, sexy and domineering in today's modeling industry, while the latter is played by Gisele's good friend and Carmen Keys, who is known as the supermodel after the top five supermodels with her.
This kind of pomp and circumstance, even compared with the high-end luxury brands known as "six blue bloods" and "eight brands" in the rivers and lakes, is not much better.
This made Victoria's Secret appear on New York Fashion Week so quickly, and some dissatisfied fashion circles were secretly dumbfounded, and more importantly, in terms of show dress design, Frida Janina did not disappoint, simple and novel, and stylish design, suddenly made people feel that the underwear show could also be designed so good.