"There's no use complaining, hurry, I'm going to go back and see what Bernbacker said before. ”

One student stood up.

"Let's go and see what the hell it's like to go on a trip. ”

One by one, the students stood up, although their faces were full of complaints, but they were also helpless, the school rules of Nanxing Academy were not a joke, and they had no doubt about this at all.

Feng Jie walked out of the classroom and rubbed his head, he was now a little skeptical about whether it was right to switch from a literature major to an advertising major.

"I don't even know what to say about this teacher, it's too cold. ”

"Who made him a teacher? ”

"Well, forget it, the requirements for teacher recruitment are stricter, I looked at it last time, I was really scared, even if I entered Nanxing College, there is still a semester of probationary period before I can start teaching and becoming a regular. ”

"When I think about it, it's balanced. ”

"However, the salary of teachers is also high, much higher than the average in the market, and the promotion is also clearly written. ”

"Let's leave the teacher alone and leave us alone. ”

These students said, and did not dare to hesitate, some went directly to the library, and some went to the cafeteria to finish eating, and immediately went back to the dormitory to open the computer on the Nanxing video network.

Click on the open class column, and all the classes that Bernbacker has taken before are listed above.

Feng Jie hurriedly looked at it from the beginning, looked at it very seriously, and held a note in front of him, and some things that he thought were important would be recorded.

When his roommate came back, he put on headphones, and those roommates also understood it very well, and when they saw Feng Jie studying, they didn't make a loud noise.

And this look, Feng Jie has been studying from about six o'clock in the afternoon to eleven o'clock in the evening, which can be regarded as a pause, and a lot of things have been written densely in the notebook.

"Is advertising all that? Capture the core appeal of your brand and then highlight a core selling point?"

Feng Jie was thoughtful.

Although Bernback's exam, or homework, was abrupt, it was true, as he said, that these things had already been said in the previous class.

"On the importance of listening carefully. ”

Feng Jie sighed.

"Feng Jie, work so hard?"

Deng Yangcheng said with a smile.

"You don't have to work hard, our major is dead, and we have to take an exam this week. ”

"No, the advertising major was only established this semester, right? ”

"yes. ”

"Brother. Deng Yangcheng patted Feng Jie on the shoulder, "I deeply sympathize with you for what happened." ”

"There are ghosts. Feng Jie reluctantly went to investigate the "go" travel incident again and began to understand the whole process of this incident.

In the past few days, not only Feng Jie, but all the students majoring in advertising have been complaining bitterly, and they have greeted Bernback cordially many times, but it is useless, they can only scold painfully while trying to complete the exams and homework with their heads.

Fortunately, there is plenty of time, and Bernback's deadline for handing in homework is next week's advertising class, and during this time, most of these advertising students are focused on this homework, and they don't have the heart to participate in the rest of the work.

Except for classes, classes, and the rest of the time, people are either in the dormitory or in the library.

Of course, during this period of crazy research and understanding, it is not without progress, advertising students, are to understand the core of advertising, but also to find out the origin of the "go" trip, but also to understand some of the main well-known travel agencies in the travel industry, and then even their concept, purpose, these are clearly understood.

Of course, the most important thing is the homework they have to complete.

"To substitute the core concept of our own enterprise, we must take advantage of this hot spot. ”

Feng Jie rubbed his head and muttered the advertising slogan "Go" for the trip.

"As soon as you decide to go, the hardest part is over. So, just go. ”

"It doesn't matter where you go, it's important... Go on. ”

Feng Jie felt that his head was a little big, and this time the advertising slogan of "go" travel still had some provocative "where to go" in it.

Then he checked the riback of "Where to go", as well as the hot marketing of the rest of the travel agencies, and his frown became deeper and deeper.

"Go, although the advertising slogan is provocative, but it is a bit frivolous, and if there is no economic basis for this kind of thing, it is more time-consuming and labor-intensive...... There you go!"

Feng Jie's mind flashed with inspiration, this is the best entry point, if he is "where to go", the response should grasp this pain point.

With the entry point in hand, the next step should be to think of advertising words.

When Feng Jie had an idea, in a dormitory for girls, a girl threw the paper ball on the table into the basket.

"I swear, when this exam is over, this semester, I will change majors, advertising is really not something people can do. ”

The roommate who was eating apples on the side looked at Huang Sisi and nodded sympathetically: "I can see it, it's better to eat an apple first, maybe I'll figure it out." ”

"Okay. ”

Huang Sisi sighed.

The emergence of these advertising majors is really too painful to experience, and they are abused to death.

Abuse is abuse, and the potential to erupt in this situation is still very considerable, because before the specified time for handing in the homework, a total of sixteen people have surprisingly completed it.

Feng Jie walked into the classroom with confidence, and for this advertisement, he also went to art students and drew a poster, well, this was spent on the forum.

Not long after, Birnback, the ruthless professor in the eyes of the new advertisements, walked in, still with no expression on his face, a notebook in his hand and a book in the other.

At the back of the classroom, the camera is turned on as usual.

"OK, let's start class. ”

Bernback propped up on the podium with one hand, wearing a shirt and tie, and the smell of an old man was still very strong.

"I asked everyone to do their homework before, and I think everyone has done it well, and according to the homework, I will give everyone a grade. ”

Then, he pressed enter, and the "go" trip appeared on the PPT.

"Quah Travel, founded last week, March 4 to be precise, behind him is China's largest e-commerce platform, as a new entry to the travel platform, his advertising and marketing this time is based on the 'Qunar' as a rival.

"As soon as you decide to go, the hardest part is over. So, just go. ”

"It doesn't matter where you go, it's important... Go on. ”

"So, in the face of these two campaigns, if you travel as 'where to go', how would you respond?"

Bernback said a long line and looked at the students in the audience: "Do any of you have a travel company as 'Where to go'?"

"Yes. ”

Feng Jie raised his hand.

Birnback nodded: "What's your advertisement?"