Feng Jie said: "My entry point is the exaggerated attitude of going to travel, their advertising words seem too sloppy, a bit reckless, travel is said to go, the wallet may not be able to stand it, so I am fighting back against this." ”

After speaking, he took out the poster he had asked someone to draw, and all the students looked at it, and they were all stunned.

"The action of life is not just a reckless 'go', a calm choice of 'where to go' is a mature attitude!"

This is the advertisement made by Feng Jie, and the answer is quite ingenious, from the standpoint of Qunar, this advertisement is very good.

Bernback nodded: "Yes, what about the rest?"

Huang Sisi also raised his hand and said: "I am from the perspective of Ctrip, so for the advertising and marketing of Qunar and Quah Travel, the advertising words I made are:

The meaning of travel is not 'where to go', nor should it be just a perfunctory 'go', travel is to walk hand in hand with the right people and share a wonderful journey. ”

The rest of the students were also amazed when they heard this advertising word, and it seemed that everyone was forced to be anxious, but it also made a good effect.

Birnback nodded.

Then the rest of the students stood up and spoke.

"The company I chose was Tujia, and the most commendable thing about Tujia was the accommodation experience, so I used this as an entry point and marketing selling point. My advertising slogan is:

In the journey of life, it doesn't matter where you go or where you go, what matters is that you can go when you want to, and you will have a different accommodation experience. ”

Bernback, on the other hand, wrote down their results with a pen on the side and scored them on the spot.

One by one, the students stood up.

"I chose Baili Travel Network, and the biggest feature of this travel network is visas. My advertising slogan is:

'Where to go' and 'where to go' are important, and more importantly, our visas. ”

The rest of the students also thought it was quite interesting when they heard it, and even Feng Jie was quite impressed, this idea was very good.

Another student stood up.

"I chose 'My Fun Travel' and my advertising slogan is:

The attitude of travel is not 'go', the meaning of travel doesn't care about 'where to go', let the master play high, it is called 'my fun to travel'. ”

He even took out his poster, which is a homonym, and it means that I am going to travel.

The quality of the ads was good, but Bernbacker remained calm, just nodded, and didn't interrupt the students.

Many students laughed after hearing this advertising slogan, which is very personal.

The next student stood up.

"This, the company I chose is Donkey Mother Travel Network, and then, the advertising and marketing I do is a set of comics, everyone take a look. ”

He pulled out the first cartoon, which was a mother pulling a baby with a smile on her face, and the copy on the drawing had a few words.

"From the beginning to the growth, the only one who really walks with you is your mother. ”

"It's not just about the price, it's about who you talk to. ”

There is also a big pink text in the middle, "Where to go, listen to my mother." ”

Seeing this advertisement, many people also laughed.

Then came the second one, an elderly mother helping her son tie the collar of the travel backpack.

"No matter what you have in hand, you can't just go, remember to say hello to your mother. ”

"It's not just about the low price, it's about how you get there. ”

The third one is two pictures on the left and right.

The one on the left is traveling with his mother, and the text reads, "No matter where you go, remember to bring your mother." ”

On the right is an elderly mother holding the soles of her shoes, and the text reads, "The shoes determine the distance you go, no matter where you go, it's in the hands of your mother." ”

This group of posters is indeed of a very high level, and even Bernback, who did not speak, nodded and said a good word.

The rest of the students were also amazed, they thought that after a week of abuse, they had almost made an advertisement for their extreme abilities, but they didn't expect that the rest of them were stronger than the other.

The next student stands up.

"I chose to travel in the spring and autumn, and my advertising slogan is:

Travel, in fact, is the cultivation of the soul. What I care about is not where to go, nor the impulse to go, but whether you have gained anything during the trip. Quality travel, looking for spring and autumn. ”

The features of this ad are not too distinctive, but they are okay.

One by one, the students got up and said, and the last student said embarrassedly, "Actually, I came up with this last night, and I couldn't think of anything at the time, so I just took this out." ”

Then, he took out the poster, and everyone couldn't help but laugh when they saw it.

"Don't make a fuss!

What to go, where to go, this way, that way,

Believe in only one word,

If you want to travel, find Tuniu!"

This advertisement is simply simple and crude, and there are not so many bells and whistles at all.

After all the students finished speaking, Bernback spoke: "Presumably after this time, everyone should also have a preliminary understanding of the principle of advertising, and how advertising is done, the core of advertising is very simple, bring a product, or a brand effect concept to everyone, let everyone remember this brand, when the need arises, the first thing that comes to mind is this brand, then this advertisement is successful......

Bernback then began the lesson, and this time, all the students were clearly more focused.

At the end of class, one of the students couldn't help but ask, "Teacher, how are we doing with the exam this time?"

"All passed. ”

Bernback went out with his things, and the students were visibly relieved.

"Fortunately, I passed, and I was able to scratch my ears and cheeks for the past week. ”

"You're alright, I don't even know how much of my hair is torn off. ”

"I thought I was desperate, but then all of a sudden, I felt like I had to hang up if I had to do this exam a few more times. ”

The students immediately began to vent bitterness with each other.

However, Feng Jie said: "To be honest, although I was very tired that week, have you noticed that my professional knowledge of advertising is deeper, and I feel that the efficiency of my study last week is simply outrageous." ”

"Can you not blow up the table? If you don't blow the table, you will be expelled, and you will be like whipping us in the back. ”

This time, for the entire advertising students, it was considered to be a peeling skin, but fortunately, everyone still passed.

At the end of class, a student stood up, took the memory card on the camera, and went to the cloud storage center.

Everything is still in accordance with the process, and this time the class process was soon uploaded to the open class column.

And it didn't end there.