Chapter 422: Profiteering

Do I still have to answer, you ask me?

There are many ways to answer the questions at the press conference, at least Tu Zhenying answered very decently, smiling all the time, the same expression has lasted from the beginning to the present, and no one can see the mood swings.

"Jena Zeiss's Pantaikang 6 series camera has never been withdrawn from the market of our Republic, just like the equipment in the hands of this journalist friend, this top-of-the-line 120-format camera can be bought from the market. ”

135 format camera in the era of digital cameras has been regarded as a high-end flagship product, in the future, whether Shuhang Optics will launch a 120 format this comparable to a nuclear weapon-level killing weapon, that depends on the development of the times, in the end at that time technology can meet the needs of digitalization, only these are the problem.

Speaking of which, top-of-the-line 120-format cameras will hardly be completely replaced by digital cameras in the next two decades.

This is also a joint decision of many reasons, so in the 120-format camera market, there is no need for Shuhang to rush to achieve digitalization, now take your time and squeeze out the potential of the older generation of product lines.

The entire camera market is in a good situation in China, not to mention, with the technology and capital injection of Shuhang Optics into Zeiss in East Germany, and the influence of Zeiss is still strong, which is a bloody way out of the rule of Japanese cameras.

In the European and American markets, almost all camera products produced by Zeiss from Jena can be seen, and although the C-mount, which is more in line with the development needs of the times, has no market foundation for the time being, it cannot stand the performance advantage there, and many people are still willing to try.

The most important thing is also the reason why ZEISS Jena can be an instant hit in the European and American markets.

Or because the Japanese cameras on the market are their own imaging style, the German Zeiss taste has been rarely seen, only after the loss of people know how to cherish more, after experiencing the prototype imaging quality, naturally there are many consumers to pay for it.

If you want to say why Jena Zeiss products only broke out after the acquisition of Shuhang, this is actually not without reason.

..

Long before the merger of the two Germanys, although NATO countries and Warsaw Pact countries also had business and trade with each other, the tariff barriers between the two blocs were absolutely high and scary, which made it almost difficult for Jena Zeiss products to be competitive in the NATO countries.

But the current era is different, with the merger of East and West Germany, the goods produced in East Germany can be done in accordance with the West German tariff standards, and the East German consumption level itself has not been mentioned, so the comprehensive cost is low, and now Shu Airlines provides autofocus technology and C mount standards, and the quality itself is also leveraged.

With so many advantages, it is difficult for Zeiss Jena not to become popular.

With the hot sales of Taikang 135 cameras, even the goggles with Jena Zeiss just rolled off the assembly line continue to be popular, and it is the most satisfying surprise.

In the first half of the year, the U.S. military led the multinational forces to the Gulf War copy, although the entire copy was the air force combat force singing the leading role, but in the later closing stage, the ground forces finally had to come forward, and the U.S. ground forces were equipped with a pair of military goggles, which was simply a show in the world!

The goggles equipped by the U.S. military are all produced by Shuhang Optics, and then OEM in the United States, but this does not affect the overall effect, the goggles used by American dads must be high-end products, look for it, yes!

As soon as the war ended, the military combat analysis and summary reports of various countries all mentioned military goggles without exception:

The original text of the report is summarized as follows:

Among the wounded in the ground forces, except for the United States and the United Kingdom, 9 percent of the wounded in other countries sending ground troops were eye injuries, while less than 1 percent of the wounded in the eyes of the ground forces in the United States and Britain were wounded...

After detailed investigation and research, we found that the biggest reason for this is that the US and British militaries have issued a military goggle to the ground troops, which can resist the impact of explosions and explosives, so it can effectively protect soldiers' eyes.....

..

The whole text is the simplest narrative, but by comparing the data of the wounded in the United States and Britain equipped with goggles, who can ignore the effect?

As a result, the post-war U.S. military also began to gradually eliminate the first-generation military goggles it was equipped with earlier, and further increased its procurement efforts to distribute second-generation crossbow military goggles with better performance and more expensive prices to the troops.

In the face of a large number of purchase orders from the U.S. military, the headquarters of Shuhang naturally increased horsepower production and delivered it to the partners in the United States for OEM sales in a timely manner.

On the other hand, the European NATO countries, among which Germany and France were the first to react, after learning that the Jena Zeiss company could be authorized to produce such top-of-the-line military goggles, after slightly totaling the price, it goes without saying that it is absolutely necessary to purchase it in large quantities.

ZEISS has a long-established quality guarantee, and the labor cost in East Germany is not high, so it is rare to be able to produce high-quality products at low prices in Europe.

In the face of the surging orders for crossbow goggles, the German Wehrmacht purchased 150,000 pairs, the French military purchased 200,000 pairs, plus some miscellaneous orders from small countries, adding up to 400,000 pairs, and the total order price was as high as 128 million US dollars.

The sudden arrival of the big cake really blinded Jena Zeiss, they have just begun to debug the production line of crossbow goggles, and the preliminary estimate is to plan to produce civilian orders first, focusing on outdoor sports armor, but they did not expect that the military orders took the first step to grab a large amount of production capacity.

What does $128 million mean?

In the past, when the Jena Zeiss company was acquired as a whole, it was not worth this price, and now the parent company Shuhang's goggle product line has just landed, and the large orders have been directly smashed, which is even higher than the profitability of the camera business that Jena Zeiss has now come back to life.

And to say how much these military goggles cost, how Jena Zeiss is not clear, a pair of glasses down to a maximum of 60 US dollars, but the price of supplying the military can soar to 300 US dollars, which is simply a terrible profit.

Looking back and inquiring again, it turned out that Xi Cai was also in the glasses business, and it was the world's top white light myopia spectacle lenses, and the price was a military goggle that Dong Cai was proud of.

I can't help it, I definitely can't bear it anymore!

Since the company now has a military goggles business, it means that one foot has stepped into the field of glasses, so why can't we Jena Zeiss produce products such as civilian myopia glasses?

In terms of optical material technology, the town of Jena is the most orthodox.

Jealousy blinded the eyes of Zeiss Jena, so he just did what he said, and directly sent the report to the headquarters of Shuhang Optics, bluntly saying that it was to enter the European white light myopia glasses market, asking to leave the military goggles profitable, and asking the parent company for technical support.

That's right, Shuhang Optics is indeed not as experienced as the old giants in traditional optical glass, but it has always invested heavily in optical coating technology, and it can be regarded as world-class at present.