Chapter 421: Lao Pan

In essence, the Tianshu series can only be regarded as a point-and-shoot camera, and the imaging performance is far inferior to the SLR and rangefinder, but even so, the advent of the Tianshu 2Max still represents the top digital camera technology in the world.

At least as far as Wang Zhengguo knows, in the previous Tianshu 1 era, because of the successful development of the photo studio ID photo market, it directly led to the emergence of many followers of foreign camera giants.

Among Japanese manufacturers, the company has been able to exchange its 0.7-micron lithography technology for Kaiyang Semiconductor's CMOS optical sensor technology, and has produced dual-camera digital cameras with Japanese characteristics, which are currently in the limelight.

Point-and-shoot cameras were all the rage in the 90s, but this name was more for film cameras, using digital imaging technology, focusing on portable, no interchangeable lens design, like this product, in the era of digital cameras it was called a card machine.

The so-called card machine, as the name suggests, can be easily put into the pocket of clothes like a card, and it is a product designed for portable needs after the digitization of the camera, among which it is the favorite of women and literary youth.

Then again, although Tianshu 2 has not yet been able to achieve the portability of the card machine in the future, it still deserves to become a generation of classics.

......

Shuhang Optics on the west coast of the Pacific Ocean racked its brains to make practical digital cameras, and gradually achieved a certain profit, so on the other side of the Pacific Ocean, as the inventor of digital cameras, what choice did Kodak make?

After all, he is still the inventor of the digital camera, and he will more or less launch an impact on the field of digital cameras, highlighting his identity as a technical boss and supporting the banner of the camera industry in the United States.

Also in 1991, Kodak launched the first digital SLR in the true sense, because this is a technical verification machine, so in all aspects of the cost is spared, although it is the use of CCD sensors, but it is hard to pile out 1.3 million color pixels of the data.

As a press conference, of course, there will be a question session from reporters, which is indispensable.

"Hello Mr. Tu, I am a reporter from Science and Technology Daily, Shuhang Optics as a pioneer in the domestic camera digitization industry, and also a technology leader, as early as a few years ago, launched the Tianshu 1 digital camera, but in the first half of this conference, the United States Kodak released the world's first practical digital SLR: DCS100, on this matter, what is Mr. Wang's opinion?"

As expected, sure enough, a reporter mentioned the DCS100 camera launched by Kodak, but fortunately, Shuhang had already expected it, and it was a set of plans and rhetoric.

"About DCS100 DSLR news, we have known for a long time, this product will undoubtedly be recorded in the history of the development of the digital camera industry, but I don't know if you have found that this DSLR is not Kodak's own production body, so they cooperated with Nikon, which is why DCS100 is still on the basis of Nikon's logo, because Kodak does not have the production capacity of SLR cameras, they are an incomplete company. ”

The words are amazing, to be able to scare a giant like Kodak to death, Shuhang is indeed awesome.

And having said that, it seems that many people have understood, and then think of Shuhang Optics last year to spend a lot of effort to acquire Zeiss in East Germany, and win the technology and brand of Pan Taikang's series of top SLR cameras, it is clear that it is making up for the company's shortcomings and weaknesses.

Pan Taikang is the first single-lens reflex camera to be put into production in the world, belonging to the top boss, and there is absolutely no way to say that Shu Hang can take advantage of the merger of East and West Germany to win this company, it is definitely a big profit!

Even giants like Kodak are having a headache because they don't have a suitable top-level SLR fuselage, and they have to turn to competitors for help, but Shuhang can go so smoothly, I have to say that it has a lot to do with Wang Zhengguo's guidance on the direction of development at a critical moment.

Tu Zhenying, who presided over the press conference on the stage, continued: "As you can see, Shuhang acquired two companies in East Germany, Zeiss and Meyer, and obtained the development capabilities of top SLR cameras, which is part of our industrial layout, but we also have some problems now, such as the company's internal integration, which still needs time to run in, but there is one point, I ask you to rest assured!"

Stretching out her right index finger and moving her finger to all the guests at the press conference, Tu Zhenying smiled slightly, and now the company's internal project development progress has given her sufficient confidence.

"We will officially launch our own top DSLR camera around 1995, and now we have world-class optical sensing system R&D and production capacity, as well as a century-old German camera industry giant to join in the production of top DSLR, which is the ultimate goal we have set since we entered the camera field. ”

The reason why Shuhang Optics can be so confident is that Yangkai Semiconductor is really powerful enough, the 135 full-width sensor developed for the aerospace military project performed well and the sensitivity was super strong, although it was also because of the CMOS process limitations at that time, it finally failed to break through 1 million pixels, but this still demonstrates the super strength of Kaiyang Semiconductor, and stabilizes the global CMOS optical sensor boss.

At present, Kaiyang Semiconductor is still continuing to optimize the pixel structure design of CMOS optical sensors, waiting for the 0.5 micron process to mature.

It is only after the 0.5 micron process technology matures that it will be possible to produce a top-of-the-line 135-format CMOS sensor on this basis, and it is expected that as many as 2 million color pixel units inside the sensor will be integrated by then.

Around 1995, a 20 million pixel 135 (full) format optical sensor was taken out, which can definitely be regarded as a top-level product, and with Zeiss and Meyer, which are also top-notch.

Perfect!

As the first shot of Shuhang Optics to enter the digital SLR camera market, as long as various tests are done in advance, it will definitely start the world's top digital camera market and open the prelude to the times.

As for the production of 135 format sensors around 1995, whether the cost can be reduced, this problem is really not guaranteed, it is better to position it in the top products, if the cost is low enough, can easily go to the volume, it is certainly not reasonable.

After Tu Zhenying disclosed Shuhang's plans in the field of digital SLR, the scene was silent, and Shuhang Optics planned to spend so much time to fine-craft, and the future products are more worth looking forward to.

Then a second journalist, after receiving permission to ask questions, immediately stood up, took off the camera from the tripod, held it high with both hands, and showed it to everyone.

"This is a Pan Taikang 6 camera imported from Zeiss in East Germany in 81, 120 medium format. But now, no matter from the perspective of appearance or frame size, the Taikang 1 camera released by Shu Hang just now has nothing to do with it, after all, the gap between 120 and 135 frames is too big, so I ask what the situation is, we all know that the Pan Taikang brand has always only had a 120-format camera. ”

Insiders are really not good at fooling, the Pan Taikang series of cameras produced by Zeiss in East Germany belong to the firm 120-format party, positioned for reporters, commercial shooting use, like 135 format of this kind of small guy, people really do not produce, this is the consensus of the industry.

Faced with the questions raised by professionals, Tu Zhenying's answer was also very simple.

"East German Zeiss not only has Pan Taikang's series of 120-format camera brands, but also 135-format PARKnSHOP series products, and the market performance is also good, but Shuhang currently wants to focus on building the "Taikang" brand, so it chooses to temporarily abandon PARKnSHOP and the 135 models under it are also owned by "Taikang". ”

The explanation also makes sense, but the on-site reporter is obviously not so easy to be satisfied, and continues to ask.

"So may I ask, does this mean that Shu Airlines will soon launch a 120-format camera, if Lao Pan can .......?"