Chapter 16 Advantages of Coaching Membership
Sister Liu, whose full name is Liu Fang, dressed in black workplace clothes, sat sideways in the water bar, listening to Ji Ke's introduction to the card type.
"This woman looks so imposing," the opening event is coming to an end, and many members no longer have so many customers to receive, and they serve members at the venue in twos and threes; Jiang Jiang and Xiaoshuai gathered together, looked at Ji Ke and Liu Fang, and whispered.
"It doesn't look like he has the intention of applying for a card, just looking at Xiao Ji and talking non-stop, people don't respond at all. Zhang Jie speculated, "Could it be just to come here to understand the situation?"
"It's not impossible," Zheng Kai, a personal trainer who jumped from other gyms, saw the beginning and the end of the pre-sale period, and didn't participate in the pre-sale work much, but the performance easily reached 50,000, and the experience was quite rich, "Other teams have swiped so many orders, and after the pre-sale, they definitely need to find someone to deal with it." You also said that Xiao Ji's client was pried on, I guess this woman hit this idea. ”
Swiping is a membership in order to make their performance a point, get more commissions, use some customer information, through the way of advance payment at the front desk of the fitness card, the sequelae is that they privately transfer it to customers who are interested in applying for a card.
For the gym, it does receive real money, for the customer, he will get a lower price of the gym after the gym opens, and for the membership, it can not only give his own commission, but also the fitness card can be transferred privately to take out the money advanced. The only drawback is that the reputation of the gym in applying for a card will be affected, which will increase the difficulty of applying for a card in the later stage.
"Sister Liu, in view of the characteristics of your work that you often travel, I recommend you to apply for a secondary card! What do you think?" Ji Ke ended his card introduction and began to launch a formal attack.
"I agree with what you said," Liu Fang responded slowly, as if to sort out his thoughts, "but you also know that I will go to Shenzhen the day after tomorrow, and I won't be able to come back for a while; ”
"There is a door!" The comprehensive score has been as high as 90 for communication ability and 80 for favorability, so that Ji Ke can clearly judge that Liu Fang's words are insincere. There are too many uncertain words about her reasons for refusal, which shows that the real reasons for refusal cannot be put on the table, and she has to use other reasons to shirk it.
What reason is there that it can't be put on the table, and it is necessary to use obviously more suitable work reasons as a cover? Ji Ke quickly flashed all kinds of possibilities in his heart, and finally locked on to the target.
"Sister Liu, that's right," Ji Ke carefully sorted out his language, he couldn't touch the reason in his guess, and the breakthrough had to start from the work given by Liu Fang, "The nature of your work, we have also talked about it before,"
"Well," Liu Fang said, "you say. ”
"You once told me that each time you go on a business trip, it can be as long as three or five days, and as short as two or three days, we have also talked to each other that what you value when you come to Leap is that the facilities here are complete, and the coaches are trained by professional institutions, and the professional level is acceptable. ”
"Yes, what I value is that your coaches here are good, otherwise I would have gone to the gym next door, what are you doing here?!
"Yes, we've talked before, if you have a professional trainer to take you to exercise, your travel time will not affect your fitness as much as you think. For the specific reason, we have also talked about it on WeChat, and I believe you have also asked your friends to understand whether I am fooling you when I am talking about it. ”
"Sister Liu, after you came here, you plan to directly find a coach to take you to exercise. We have been in contact since more than a month ago, and I am the coach who is temporarily doing the membership work, you know the situation. Ji Ke spoke clearly and spoke faster, "When I become a coach again, can I not admit Sister Liu's affection?"
Liu Fang heard Ji Ke say this, stopped the paper cup in his hand that couldn't stop spinning, and spoke for a long time, "You really want to be a coach in the future, didn't lie to your sister?"
"How could I lie to you, Sister Liu!" Ji Ke was categorical and firm, "The certificate I got from the training institution, you have seen it in my circle of friends, and I have also sent it to you privately, I spent tens of thousands of yuan to learn personal trainers, just to come here to do membership? Do you think it is possible!"
"Then, what kind of gifts do you give when you apply for a card?" Liu Fang finally put down the others and took the initiative to ask about the card gifts.
"The standard giveaway is a sports towel, a sports tumbler, and a sports handbag. In addition, there is also a lottery for prizes in the prize pool, including an electric kettle, a hair dryer, a mountain bike, a refrigerator for the first prize, and an Apple laptop for the grand prize!"
"That's a lot, your boss is very generous. Liu Fang had already picked up the card price list at this time, "Ah, the card is so expensive!
"That's because the time limit of the secondary card is longer, and it can be more free than the annual card, so the unit price is a little more expensive. Ji Ke explained that the most important purpose of setting a high unit price of the card is to allow members to choose the time card, increase the frequency of members to exercise in the store, increase the viscosity of members, and increase the probability of members' secondary consumption;
For ordinary members, the unit price of the card is not as cheap as it seems, it seems to be the price divided by 365 days, which is the price of several bottles of mineral water a day, but in fact, the number of times ordinary members go to the gym is not as high as they think, they have no exercise habits at most 30 times a year, most of which are concentrated in the first two months, so calculated, their unit price is even much more expensive than the unit price of the card.
"I'd better get an annual card!" Liu Fang obviously fell into the unit price trap, and took the initiative to change the card type to a package card.
"Okay, sister. What kind of annual card should we get? Lifetime Supreme Card or Five-Year Card? Five-year card averages more than 1,000 yuan a year, less than 2,000 yuan; Lifetime Supreme Card is even more powerful, one card is universal to all stores! Our second store has been renovated on Erma Road, and when you go there, you can also use the Supreme Card to enter!"
"I don't have that much money to spare, and your sister still has to raise children and pay off loans. Running a fitness card is squeezed out of toothpaste!" Liu Fang ignored Ji Ke's card type, put the brochure on the table, looked at Ji Ke, and was silent, "You can just get me a two-year card." ”
"Okay, sister. Ji Ke picked up the brochure and stood up, "Let's go, let's go through the formalities here." ”
"I'll go! Xiao Ji actually finished talking!" The champion team who had been transferred to the duty desk was startled by Ji Ke in the water bar, and Xiao Shuai saw Ji Ke walking towards the water bar for the first time, "How did you talk about it, it's so slippery! I thought the show was not big when I watched it just now!"
"That's it, when I was passing by just now, I listened to them chatting, and I thought they were about to collapse, but I didn't expect it to be!" The pony sitting on the duty desk shared the secrets he had discovered, making it more difficult for Ji Ke to talk about the order.
"Brother Pony, what did you hear them talking about?"
"It's nothing, just hearing two sentences, it seems that there is no time, no energy or anything," Ma Lei didn't raise his head, looking at the water, "When Xiao Ji finishes the card, just ask no." ”
"Membership Xiaoji, membership Xiaoji, customer visits, customer visits. The walkie-talkie placed on the duty desk suddenly heard the front desk announcement in the reception hall at this time.
"Xiaoshuai, you go and help receive it first. Jiang Jiang in the duty desk sent Xiao Shuai who was standing aside, "You have to receive it well, if Xiao Ji negotiates two orders today, can he invite us to have a meal at night?"