Chapter 130: Animation Strategy
Pixar has risen to the challenge and successfully overcome the problems of animal hair, animal fur, and hair movement, which have always been the industry's biggest problems!
In "Monsters, Inc.", whether it's Sally's lifelike sky-blue hair, Mike's delicate monster skin, or his athletic performance in different environments, it's all a leap forward!
This gives Pixar an unquestionable lead, both in story and technology.
Even the industry expert "Variety" weekly newspaper said in a front-page headline article - not that DreamWorks Animation and Blue Sky Studios are not good, but just because Pixar's advantages are too obvious.
But in any case, DreamWorks, Blue Sky and Pixar, this year's alternate lead and unyielding "conquest", with excellent and blockbuster animated films, let the audience feast their eyes, effectively stimulated the entertainment industry that slowed down due to 911, and also drew a perfect end to this year's wonderful animation war.
But as the old saying goes, the end of the last war is only the laying of the foundation for the next one.
"So, I've seen the recent storyboard anime and materials. Sid straightened out the sketchpad and materials in his hand, then looked up at the large screen of the video phone in front of him.
On the other side, Chris Weiqi and other core personnel of Blue Sky Animation looked at the screen intently, and Sid raised the corners of his mouth slightly, "There is no problem with the development direction of "Ice Age 2", and our director team can go in the current creative direction. ”
Sid's words made the people on the other side breathe a sigh of reliefAlthough "Madagascar" lost to "Monster Inc.", it is obvious that "Ice Age" is the foundation of Blue Sky Studios.
After half a year of creation, they will inevitably submit the relevant storyboards to Fire Lion Pictures for review, and Sid, as the big boss, is even more directly involved.
After all, animated films often have a two- or three-year production cycle and high production costs, making them much more risky than ordinary live-action films.
"What about Madagascar 2? Sid. Chris Wetch asked with concern.
"Well, that's a bit problematic. Although Sid said "somewhat", those who know him well know that this actually means that the problem is not small.
Chris Witch couldn't help frowning, "So what's the problem?"
The original "Madagascar" was based on Sid's fairy tale, which involved more main characters and more complex plot development.
This makes Group B, which is the sequel produced by Blue Sky Studio, face greater difficulty in the story design of the sequel.
"Well, I'll write a document for the specifics, and then my assistant will fax it to you. Sid solved the biggest problem with an understatement, and he knew all the animated content of the "Madagascar" series.
And the rest of the question is what really makes Sid frown, "So you've all watched "Monsters, Inc.", right?"
After Chris Witch and the others looked at each other, they all nodded and said, "Yes, we went to the cinema during the break." ”
"Story aside, do you have any thoughts on Pixar's technology?" Now that the French Macguff animation technology has long been transferred to Blue Sky Studios, it is up to Blue Sky to meet the relevant challenges.
"Well, in this regard, we have also conducted internal tests, and "Monster Inc.", in terms of hair, snow environment, etc., is indeed better than us. Even Chris Waige has to admit that his old friend John Lasatre is indeed better than him in this regard.
Seeing Chris Wedgheed, who had the courage to admit his shortcomings, he couldn't help but nod secretly, in fact, the animation studio is still a talent.
Compared with DreamWorks Animation and Blue Sky Studios, where top talent is scarce, Pixar is full of talent at every level.
In terms of creation, Pixar has the famous Pixar Five Tigers in the European and American animation industry.
From the perspective of the studio structure, Pixar's creation is controlled by John Lazart, the god of European and American animation, and the technical leadership is led by Ed Catmoor, who came all the way out of Industrial Light and Magic in the late 70s, and Steve Jobs, a rare genius in management.
It is precisely because of such a luxurious lineup that Pixar can achieve the virtuous circle of "inspiring technology with art, and then promoting art with technology".
But it's all about building on a solid foundation of talent, and it's about being really top-notch.
Although Blue Sky Studios has made great progress compared to the "historical" weakness after the transformation and relocation of Sid and Shirley, it is still a short time to challenge Pixar's king status in the short term.
In terms of story, based on a series of fairy tales that Sid has written, the future development of Blue Sky Studio will never be bad.
On the other hand, there is a technical problem.
"So what do you think we need to do if we want to catch up with Pixar in technology now?" Sid's question made Chris Weiqi frown slightly, and he thought for a moment before speaking.
"If we only use the animal hair and movement techniques that are currently shown in Monsters, Inc., we can spend one or two years researching them. ”
"Specialized?" Sid curled the corners of his mouth noncommittally.
"Yes, then we have to set up a special research team in the technical department. Chris Witch is proposing the only viable option at the moment.
But then, Sid saw another person at the conference table look at him with a twinkle in his eyes.
Sid couldn't help but smile slightly, "Chris S. M, you seem to have something to say?"
Chris Meledandley, who was named by Sid, looked up in surprise, "That, uh, I ......"
"Don't be so nervous, we're like Pixar here, if you have any suggestions, you can do it. Sid said lightly to the middle-aged man who was more than a round older than him in this grade.
Chris Meledandley couldn't help but calm down, and under Chris Weich's curious eyes, he quickly sorted his thoughts and said, "I think the best thing to do now is not to catch up with Pixar in terms of technology." ”
As soon as Chris Meledandley's words came out, everyone in the conference room couldn't help but buzz with each other, and after the success of Blue Sky Studio's two successive animations, Blue Sky Studio not only swept away the previous twilight.
And because Chris Wetch is, in a sense, John Lasatt's animation guide, so the people of Blue Sky Studios also have a sense of authentic superiority that we are the 3D orthodox animation.