Chapter 131: Technical Strategy
And after this year's "Madagascar" defeated "Shrek", which swept all sides at the beginning of the year, Blue Sky Studio was even more jubilant.
To know how DreamWorks Animation exists, it is an animation gimmick led by Katzenberg, one of the Big Three, and Katzenberg is the man who created the classic "The Lion King" back then.
Defeating the animation they are proud of has raised a sense of superiority from Blue Sky Studios to "Pixar doesn't come out, who can compete with me".
And now that Pixar has defeated "Madagascar" with "Monsters, Inc.", it has made the people of Blue Sky Studio extremely unhappy, and with the Fire Lion Group as their backing, they want to surpass Pixar in all aspects to prove their strength.
Fortunately, Chris Weitch does not seem to be carried away by the victory, and he only proposed the creation of a technical team for Sid's technical problems, rather than directly expanding the technical department.
"Oh, tell me your reasoning. Sid looked at Chris Meledandley with a smirk.
After getting permission, Chris Meledandley immediately said with a slight excitement: "It's just that judging from the current "Monster Company", Pixar is already one stage ahead of all companies in terms of hair. ”
"But is this really all of Pixar's technical advantages?" Chris Meledandelli's words made Sid show a faint surprise for the first time.
Sid, of course, knows that "Monsters, Inc." is just the first in a series of explosions from Rippixar, and from the amazing animal hair of "Monsters, Inc.", to the incredible ocean world of "Finding Nemo", Pixar's technical prowess is definitely an unattainable existence in the short term.
"M, you mean Pixar's technical prowess is more than they show?" asked Chris Wetch thoughtfully.
"At least as far as I know, Pixar, like us, is a two-way working group running in parallel, and Monsters, Inc. has been released, so what about their next film?
Chris Witch saw Sid on the other side of the screen smiling silently, so he had to ask, "What is your opinion?"
"At this stage, for 3D animation, it is the research and development period of technology, just like the technical exploration period of the IT industry, and the investment in technology will be far beyond imagination, but once this stage is crossed, the difficulty and cost of technology will decline geometrically like Moore's law. ”
"So instead of competing with Pixar in terms of technology, we should work on the story, like Ice Age and Madagascar. ”
"Then we can take in the latest technology as quickly as possible on the basis of what we already have, and then digest it and then use it on our new film. And according to this strategy, we can also effectively save technical costs and reduce production risks. ”
Chris Meledandli's words made Sid smile faintly, although he was still immature, but after the fiasco of "Frozen Planet", Chris Meledandley absorbed the knowledge of 3D animation at a very fast speed after being recruited into Blue Sky Studios.
Soon from a 2D Disney die-hard to a fan of 3D animation, and after many investigations and comparisons of competitors such as Pixar and DreamWorks in his spare time, he summed up this business strategy.
And this is also the business strategy of "historical" lighting entertainment, and it has proven to be effective.
"It's kind of interesting. Sid smiled faintly, and then he turned to look at Chris Witch, "Chris, what do you think?"
"Well, I think it's very right to focus on the story. After all, no matter how good the technology is, if it can't move people's hearts, it will only be gorgeous garbage like RB people's "Final Fantasy - Deep in the Soul". Chris Wetch said cautiously, "As for absorbing the existing technology, I think this needs to be grasped in the specific implementation." ”
"How?" Sid seemed to have made up his mind today.
After asking again and again, Chris Weiqi had to think for a moment and then replied: "Because technology still serves animation, I think even Pixar developed that kind of hair technology because of the needs of the characters in "Monsters, Inc." ”
"So we can receive the existing technology on the one hand, and on the other hand, we can develop relevant technologies according to the needs of new films. ”
Chris's words made Sid nod, "In principle, it's okay to do this, as for the specific situation, it's up to you to control it when you implement it." ”
"Well, okay, I got it. Chris Waich nodded.
"Then now the priority of Group A and Group B is the production and development of "Ice Age 2" and "Madagascar 2", and only on the basis of self-improvement can we talk about competing with others. Sid's words made everyone in the Blue Sky Studio on the other side nod.
"Alright, that's all for today's meeting. Sid added, "Chris, you stay." ”
“OK。 Chris Waich nodded, and the others left the room.
After everyone else had left, Sid asked, "What about Meledandri?"
After the fiasco of "Frozen Planet", Fox, without Blue Sky Studios, simply closed the animation department, and the entire department was laid off, and Chris Meledandli, of course, was only out of class.
After experiencing a low point in his life, Sid sent Shirley to pick him up and put him in Blue Sky Studio. And let him start as an executive producer again, on the one hand, to let him learn 3D animation from scratch, and on the other hand, to polish his temperament.
Well, although he is still learning the systematic process of 3D animation, he is very enthusiastic and good at communicating with colleagues. Chris Witch still gave a lot of affirmation to Chris Meledandri, although this product was arrogant and domineering when he was at Fox before, but his skills in animation are still here.
"What do you have for him in the next step?" asked Sid.
"I wanted to move him to Group A as an executive producer and work with me on Ice Age 2, which would expose him to a different 3D art style than Madagascar, and give him a deeper understanding of all aspects of 3D animation. "Chris Welch's arrangement is on the rise.