"You can see the grip part of this joystick, it is designed with a lot of subtle concave and convex, in fact, this is the best embodiment of ergonomics, it is precisely because of this concave and convex part, the grip of the joystick can be greatly optimized, so as to fit the pilot's palm, to achieve the greatest degree of effort-saving and comfort. ”

A slight click on the shape design of the multi-function joystick can explain more directly to the field sales staff what ergonomics is, and also very clearly point out that the design concept of sunglasses is indeed the use of aviation technology, highlighting the essence of the design, as well as the genetic essence of sunglasses.

Aviation technology elements are the selling point of sunglasses, which is not only reflected in the ergonomic design concept, but also has many design elements that can be associated with aviation aircraft, which are necessary to take out and talk to the purchaser.

"In addition to the ergonomic design concept from aviation technology, the design of our frame is perfectly curved and transitioning corners, which is also the most emphasized point in modern aircraft design, and we also apply it to sunglasses today, and everyone used to feel that sunglasses are very light, because we use the aircraft-grade optical material PMMA resin to make it, and the pilot sees the outside world of the aircraft through the canopy made of this material, so we can say that after wearing sunglasses, it feels the same as the pilot。 ”

The last propaganda point is a bit too much, when Tu Zhenying said it, he felt embarrassed, after all, the cockpit cover material used in domestic aircraft is really not as good as the silicate glass used in traditional glasses in terms of optical performance.

It is one thing to know the real situation, but it must be another situation in the publicity, and the three major aviation technologies used in the design of Shuhang sunglasses must be highlighted, which is its biggest selling point, and it is also the key to whether the new product of sunglasses can shape its own high-end brand effect.

Through a brief introduction, the three major aviation technology as the core of propaganda has been put out, then the highlight of the product order will naturally come, the order will not be a product launch, the introduction of the product itself can not occupy too much space, more time should be spent on ordering.

However, before that, as a major optical factory with ideals to be the leading leader in the industry, it is also necessary to listen to the opinions of the masses, taking into account that these buyers are relatively able to contact the front line of the market, they are more or less clear about the psychological needs of consumers, and the opinions from the front line are still very important.

"For the introduction of sunglasses, we will stop here, the specific sunglasses used in the three major aviation technology introduction, in the factory sales of glasses packaging, there will be a special description written, when you are interested you can go to see for yourself, the above introduction is far more detailed than I say now, vivid. Let's set aside time below, mainly to see what other questions you are concerned about, and I will answer them for you one by one. ”

Add instructions and brochures to the sunglasses packaging box, in fact, it is also a plan that Wang Zhengguo put forward to implement, through a small brochure can instill the design concept of Shuhang sunglasses to buyers, establish a high-tech image of sunglasses in their subconscious, and even shape the brand culture of Shuhang, which is a trick used by foreign brands, but there has never been such an idea in China, and now Shuhang will dare to be the first in the world.

Many buyers listened to this, ready to go back and get the goods after quickly look at the detailed introduction, as for now, they seem to be more interested in the question session, what is the situation of the new glasses brand of sunglasses, they are not very clear, have the opportunity to say their doubts, must cherish the opportunity.

The first opportunity to ask questions is a middle-aged man in his forties, he has passed the time of the pursuit of trendy products, this time to participate in the order will is purely business, he is in a state-owned store fancy sunglasses, the new glasses products, the leader asked the purchasing staff to order a batch back to sell, he naturally came, just said so many sunglasses selling point publicity, but did not talk about the issue he is most concerned about.

Since he didn't say it, he brought it up and asked it himself:

"Hello Manager Tu, I want to ask about the after-sales of sunglasses, my unit is a large department store, and I have no experience in selling glasses before, this time I saw that you said that you can allow stores without relevant experience to cooperate, so the unit made up its mind to purchase a batch, but we have always been worried about after-sales problems, you know that glasses are expensive optical products, and the masses will definitely care about after-sales when they buy. ”

Originally, considering that Shuhang is a new brand, and it is a direct sales of finished glasses, as well as its own fixed brand, which may lead to some optical stores that do their own terminal processing to boycott, and finally it is difficult to find enough sales channels, so the restrictions were relaxed, indicating that it is acceptable to cooperate with inexperienced large department stores.

However, when the purchasing staff from all over the country flocked to it, they found that they did think too much before, sunglasses are the only thing in China, and there are no other optical stores that have regular goods sold on the shelves.

It is precisely because there is no need to worry about it before, so the access qualifications have been relaxed, and those department stores who want to get involved in the glasses industry will naturally come, but they have a lot of concerns, and now some people have raised after-sales problems, which can be said to be deep in the minds of buyers of other similar stores, for a while, about a third of the people stood up and agreed, they all wanted to figure out the situation.

The on-site purchaser is very concerned about the problem, and Tu Zhenying must give a positive reply: "Regarding the after-sales problem, we can say very clearly that as long as the product is not damaged by man, we will replace it within one month and guarantee it within one year from the time when the product reaches the consumer." ”

Just roughly answered the after-sales policy, in fact, this policy has been very advanced, no one has done this in the past state-owned factories, the reason why such a commitment can be made, is also because Wang Zhengguo comes from 30 years later, the heart of the after-sales of the product is a basic red line, so it is forced to pass this kind of almost harsh after-sales guarantee for Shu Airlines.

As for why there is no positive answer to the question of sales in department stores, which have no previous experience in glasses sales, it is mainly because there are now a large number of regular optical stores to purchase cooperation, and at present, Shuhang has insufficient production capacity, so it is natural to choose more powerful partners.