Shirley immediately thought of the benefits of owning a jade-grade toy company, which did not require the expense and cost of acquiring Hasbro and Mattel, and could have more initiative in the development of toys in the future.

"Yes, and don't forget Blue Sky Studios' Ice Age and this month's Madagascar, and we will have more and more rights to our animated characters in the future. Sid's words made Shirley's eyes light up.

With the development of Fire Lion, in addition to the box office, video tape DVD and TV station broadcast rights, such as toys, stationery, clothing, naming rights and other peripherals, will be the majority of profits, and it seems to be a very important thing to have a toy company with its own unique style.

"Then I'll send someone to collect Lego information right away, and then I'll get in touch with them. "Shirley is also a man of action, and when she thinks about it, she will act immediately.

"Okay, it's up to you to take care of the specifics, I'm just pointing out a direction. Sid shrugged.

"If we didn't have a captain, we wouldn't be as easy as we are now. Of course, Shirley knows that Sid's role is not just a simple direction, and it is precisely because Sid has been closely controlling the strategy of the entire Fire Lion Group that the Fire Lion has grown up in a few years.

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In this summer file in June and July, in addition to the lively film market, Hasbro and Mattel are competing for the copyright of "Harry Potter" toys, which has also become another scenery of this year's summer file.

But the box office hit of "Harry Potter and the Philosopher's Stone" not only affected the film itself, but Sid's value and influence as a director also immediately rose.

And the most direct performance, of course, is not Sid's director's salary or anything like that, this freak has always paid himself for his own salary.

But for Sid's next A-grade movie "Spider-Man", a number of retailers who were originally still holding a wait-and-see attitude couldn't hold back and squeezed through the door frame, wanting to negotiate with Fire Lion Pictures on the bundled publicity and marketing cooperation of "Spider-Man".

"Ding Ding Ding ——!!"

A steady stream of phone calls rang all over Fire Lion Pictures, "Jon, McDonald's also wants to cooperate with us in the crossover promotion of "Spider-Man". Sean, the manager of the communications department, made an internal call to CEO Jon Fairheimer's office.

"But we've reached an exclusive partnership agreement with KFC. Fairheimer said.

"So......" Sean asked ruefully.

"Let's refuse them this time, tell McDonald's, I hope there will be a chance to cooperate next time, they will understand, this is business after all. Firmheimer said firmly.

"Oh well. Although it was a pity, Sean nodded in agreement.

Sid's "Harry Potter and the Philosopher's Stone" was cleanly killed within a month, and the previous top Hollywood commercial blockbuster director Bang Bay and his "Pearl Harbor" made Sid's recognition inside and outside Hollywood unprecedented.

Now Sid is like James Cameron who swept North America with "Terminator 2", and has stepped into the door of the big directors' club with half a foot, whether it is a theater company in Hollywood or a retailer outside Hollywood, as long as it is Sid's movie, it has formed a very high trend.

In a short period of time, the bundled marketing partners of "Spider-Man" have been launched all the way, not to mention KFC and Gap children's clothing, and some stationery and food retailers have also waved checks and squeezed their heads to catch a ride on Sid's next "Spider-Man".

Of course, these lively and extraordinary crazes do not affect the pace of the fire lion itself.

On June 22, after DreamWorks' "Shrek" at the beginning of spring, Blue Sky Studio's second 3D animation "Madagascar" appeared on the stage again after only half a year.

This is, of course, inextricably linked to Blue Sky Studios' bold two-film juxtaposition, Madagascar, led by Group B and directed by Carlos Shaldanha alone.

On the basis of the story of Sid's original book, as well as the ready-made technology of "Ice Age", great strides have been made in a short period of time.

Although the 3D effect of the film is not as good as Pixar, it is much better than DreamWorks' "Shrek" at the beginning of the year.

This tells the story of a group of animals in New York's Central Park who escape to Africa to live and adventure, although the protagonists of the story are still animals, but this time from the metropolitan New York Zoo, the pampered star animals, but give all the audience a completely different feeling.

"Madagascar" is not only valued within Blue Sky and Fire Lion Pictures, but also widely watched throughout Hollywood. Generally speaking, the production cycle of an animated film is about two to three years, so "Madagascar" was brought to the big screen only half a year after "Ice Age", which can't help but make a negative speculation in the media.

And this original new film is also related to whether Blue Sky Studio is a flash of inspiration, or a real player in the 3D animation industry that can really compete with Pixar.

Especially in April of this year, after the success of DreamWorks' "Shrek", the current Blue Sky Studio can be said to be in the way of Pixar in the front, and DreamWorks in the back;

As the saying goes, the brave wins, and the performance of "Madagascar" will not only affect Blue Sky Studios, but also have a considerable impact on Fire Lion Pictures and even Fire Lion Group.

So even Shirley Sandberg paid attention to the situation on the day of the movie's release.

Although "Harry Potter and the Philosopher's Stone" is still being released, a family audience who likes Blue Sky Studios because of "Ice Age" still chose to come to the cinema to watch "Madagascar" on the day of the premiere on the 22nd.

In fact, it is different from the adventure of "Ice Age" where friendship and family affection gradually arise between wild animals. People who entered the cinema were surprised to find that the same story of animal adventures had a completely different chemical reaction under the brush of Blue Sky Studio.

This time, from Central Park, it is the star animals that have long been domesticated and accustomed to metropolitan life, although they are animals, but at first they are more humanized and socialized humans.

But as the adventure to Madagascar unfolds, the wild nature of the animals hidden within them is gradually revealed, and the friendship between Alex the lion and Marty the zebra, who were once best friends, will also be put to the test.