"Well, it turns out that there are these stories in it. Sid nodded.

Later, Hasbro reached a copyright cooperation with Disney the year before last and obtained the toy rights of all their movies, which was a relief. Shirley said.

"Well, that means Hasbro is very thoughtful and motivated to expand its business, but it doesn't have a lot of brains. Sid summed it by touching his chin.

"Now their minds are a little brighter. Shirley added.

"What do you mean?"

"Last year, Hasbro launched a miniature music machine called Hitclips. ”

"It's something like a song that can be pinned to a child's clothes and school bag and play a song stored in a postage stamp-sized chip. ”

Hasbro's Tiger Group has partnered with some of the most popular pop singers, such as Britney, Spice Girls, Christina, and the West Side Boys. ”

"Oh, so do they sell well?" Sid really didn't know that Hasbro had ever made such a thing before the iPod.

"It's not so much good as it's good. Shirley shrugged and said, "This product is not only popular with children, but also well received by the music industry." Because it opens up a new way for children to listen to their favorite singer's music at any time. ”

"According to statistics, Hitclips has sold more than 5 million pieces so far this year"

Shirley's words made Sid whistle, "Wow, they're not easy." ”

"Which one do you think we should work with?" asked Shirley.

"Well, one is an ambitious and capable boy toy factory, and the other is an unenterprising and self-contained Barbie king. Well, I think if you're looking for a partner, of course you're going to have to find a weak guy. Sid said with a grin.

"Of course, the specific process is still left to you to negotiate. Sid shrugged, "But I don't think Mattel will sit still after watching the big moves Hasbro has made in the past two years." ”

"Even if they're slow, we can stimulate them during the negotiation and I think they're going to bleed. As for Hasbro, I'm afraid they're still waiting for our Transformers. Sid smiled faintly.

"Speaking of Transformers, how long are you going to put it on it? We only bought it for 20 years. Shirley couldn't help but ask.

"Do you think the current level of computer special effects can make a big robot of Transformers?" Sid asked with a smile.

"That's the kind of thing you're the expert at, how would I know. Shirley smiled and shook the pot decisively.

"Trust me, it's not time yet. Sid said confidently.

"Okay, I'll just ask. Shirley nodded.

"But when it comes to toy dealers, I have some new ideas. Sid said, knocking on the table.

"What do you think?" asked Shirley curiously.

"Toys, clothing, stationery and other things, as a very lucrative part of movie peripheral products, have a very good profitability. Sid's words made Shirley immediately hear the strings.

"Are you looking to buy toy companies? Hasbro and Mattel?"

"Hmm...... I do, but I don't think much. Sid's ambiguous words made Shirley puzzled.

"What do you mean?"

"I do want to build my own industrial chain, but ......," Sid shook his head, "I have read the information you have compiled before, and I think that even toy giants like Hasbro and Mattel can make a profit of $300 million to $500 million a year in good times." ”

In fact, a net profit of $300 million to $500 million is not small for many industries, especially for toy companies.

But compared with Hollywood, a veritable "profiteering" industry, this income is likely to be less than the omni-channel profit of an A-level blockbuster.

You must know that Warner Pictures only has an annual film library, and the broadcast rights fees collected by overseas TV stations are 2 billion US dollars, and this is almost pure profit.

"It's really not in my character to spend so much effort and get so little gain. Sid shook his head and said the reason for his struggle, "And toy companies are still traditional enterprises, and now the new generation of games such as computer games and video games will inevitably carve up the market of traditional toys in the future, which makes me worry a lot." ”

"In that case, then why do you feel entangled?" Shirley deserved to be an old Jianghu, and after listening to it, she pointed out the key to Sid's concerns.

"It's really attractive to have your own downstream channels. Sid said with a shrug.

Historically, Disney, which bought Marvel and Lucasfilm one after another, once wanted to buy Hasbro, but failed to do so due to various obstacles.

So Sid also has a deep grudge against the toy company, an important link in the downstream periphery.

"Oh, yes!" Sid suddenly had a flash of inspiration at the thought.

"What's wrong?" Shirley knew he must have a new idea as soon as she looked at Sid's expression.

"Lego, have you heard of it?" asked Sid.

"Haven't heard of it, never have it. Shirley thought for a moment, but shook her head.

"It's a small Danish toy company, it's not big, but it's early. I think there seemed to be one in the thirties and forties, but they didn't develop very well after that. Sid explained.

Lego is a toy assembled from colored bricks, and although more than half a century has passed since its invention, this small Danish company has always been unpopular.

Because it needs to be assembled, the troublesome intellectual toys are standard niche toys, which is why Lego is still unknown after so many years of development.

In the 80s, LEGO set up an educational product department to work with schools, kindergartens and early education institutions, and designed with children with disabilities in mind.

"It looks a bit like our global book club and school library strategy on Harry Potter. After hearing Sid's description, Shirley said keenly.

"It's kind of like that. Sid nodded, "But more importantly to me, their different building block structure from regular toys is destined to have a sufficient market segment to definitely feed themselves for many years to come." ”

"So you want to use this novel toy like theirs, combined with the influence of our Harry Potter and Spider-Man movies, to maximize the benefits?"