Apple's engineers first felt the panic and embarrassment of Silicon Valley's website companies when dozens of servers dedicated to handling digital music downloads were running wildly in the face of download requests from customers across the United States.

But the server didn't crash after all, because Sid had advised Jobs in a previous discussion, "I'd rather spend an extra million dollars on a server than face a website crash." ”

Although Apple didn't spend $1 million in the end, the multi-leased servers managed to do their job.

On the other hand, the price of $0.99 per album is no longer limited to the entire album, and the payment by credit card such as VISA has greatly facilitated digital payment.

It was the first time in the history of the record industry that songs were officially sold digitally, so everyone was skeptical, and even the most confident Jobs didn't give any predictions.

On the first day, more than 100,000 songs were purchased.

The next day, it rose to 200,000 in one go.

Day 3,......

Every day is a "scary" challenge for Apple's iTunes department, but it's all on the good side.

In the first week, the iTune Music Store sold more than 1 million songs! A total of 100,000 songs were sold, and 1 million first songs were sold!

This is "crushing", this is simply "slaughter"!!

This number has stunned the entire record industry!

Even the most optimistic people did not expect this outcome.

In today's age when Internet pages are dominated by text and images, digital music is a new thing that most people have never heard of, and no one thought about how powerful it could be from the beginning.

As for Jobs, it was opened from the popularity of piracy sites led by Napster, and the market for any pioneer is divided into three parts: the pioneers who are the first to try it, the recipients who can be changed, and the finally passive ones who are changed.

In fact, everyone knows that something as new as digital music will definitely become popular among some young people quickly, but how big is this volume?

No one knows.

In the first week, 1 million songs!

When Apple released this data, the entire record industry immediately felt shaken!

Countless phone calls have been made to Apple and Fire Lion, including interviews with the media and calls of interest from colleagues in the recording industry, the most interesting of which is the attitude of Sony Records.

"Boss, it's Tommy Motorola's phone again, and he's asking to speak to you right away. At Sony's North American headquarters, Chairman Howard Stringer's phone was about to burst by the head of his record department, but he looked at his assistant indifferently.

"Say I'm busy, I'm not available!"

The assistant looked at Howard Stringer drinking afternoon tea indifferently, with a speechless expression, and thought to himself, boss, even if you want to pretend, you have to pretend to be a little bit like it.

"Why don't you go soon?" Howard Stringer glanced at his assistant and waved his hand.

"Shredded coconut. The assistant immediately nodded and turned to leave.

Then Howard Stringer sat on the couch in his office and said to himself with a bit of schadenfreude: "Tommy Motorola, hmph, it's time for this troublesome thorn to take its own heel." ”

In fact, this year can be regarded as a year of ups and downs for Sony Records.

Since the release of MJ's seventh album "Invincible Anything" at the end of last year, there has been a huge impasse between Sony Records and MJ.

This album, which was originally pinned on high hopes, was not promoted well by Sony Records because of the non-cooperation of Sony Records, nor did it pay for a MV, and this album, which was originally pinned on high hopes, "only" sold 13 million copies.

Although this sales volume is already an unattainable achievement for most singers, it is completely disappointing for MJ, the king of pop music.

Because of this incident, Jackson has participated in two fan demonstrations in New York and London since the beginning of this year, which has caused a very bad impact on Sony Records among fans and the media.

And the most blamed object behind it is the current president of Sony Records - Tommy Motorola.

This is a high-level Sony Records that has been in place since its formation in the 90s, so Tommy Motora's power within Sony Records is quite amazing.

On the other hand, this has created a lot of mountains within Sony North America, and because Sony Group is a standard, multinational group formed through capital mergers and acquisitions, there are not a few cases like Tommy Motora.

When Howard Stringer took over as chairman of Sony North America, these people disobeyed him, and he secretly made a lot of anger.

Just like his butt at work on the one hand, he reached an in-depth cooperation with the Fire Lion in many aspects, and the "Harry Potter" series and "The Da Vinci Code" on the movie finally got Columbia Pictures out of its weak situation.

But it is in this context that a professional manager like Tommy Motora actually refrigerated MJ's new album, which was clearly a big hit, for his personal preferences.

As the saying goes, if you don't know how expensive you are, Howard Stringer jumped from CBS to Sony North America in order to lay the foundation for his future career as chairman of Sony headquarters.

Since we have a clear goal, we must make achievements so that we can fight for the position in Tokyo.

But since Howard Stringer accepted Sony North America, these disobedient bastards have been making trouble for him, and he finally continued to cooperate with Fire Lion Pictures to save Columbia Pictures, which was already in deficit.

Sony Records gave him these moths again, and it made him vomit blood!

Whenever I think that "Invincible Omnipotence" has sold more than 10 million copies without publicity, Howard Stringer's heart aches faintly!

That's real money!

When labor and management are desperately trying to make money for the group, you clanish bastards are still throwing money at me, you really want to piss me off!

And this time on the issue of the iTunes music store, in fact, whether it is Sid or Howard Stringer, from the beginning, they all hope that Sony Records can join in together, as the first three supporters.

Sid even persuaded Steve Jobs to agree to give Sony Records the same "window" treatment as Fire Lion Records, giving them five years to buffer the time from physical to digital.

But almost as soon as the negotiations began, they were stopped by Tommy Motora, who, in the eyes of an industry veteran who was used to singing about the physical record industry, was nothing more than what Sid, a Hollywood kid, and Steve Jobs, a Silicon Valley madman, had made up to fool people.