By the time Disney's turmoil and Harry Potter's triumph went viral, Sid had been filming in New York for more than two weeks.

Because Kevin Feige was sent to the front station before, the trip to New York for "Spider-Man" went exceptionally well. In fact, compared to "Harry Potter", "Spider-Man" is the first A-grade film produced and distributed by Fire Lion Pictures in real independence.

Therefore, the degree of attention paid to it within the Fire Lion is even greater than that of "Harry Potter".

"So, are we really not filming on the Petronas Twin Towers?" asked Kevin Feige, still reluctantly.

Everyone on the side couldn't help laughing, and Sid shook his head and said, "The World Trade Center is too ugly, I still think the Empire State Building is more beautiful." Toby is on the roof of the Empire State Building, and he will definitely be more handsome. ”

"But it's the tallest building in the world, if you can see Spider-Man overlooking New York from that height. Wow - that's not going to be handsome. Kevin Feige said excitedly, shaking his liver.

As a die-hard Marvel fan, Kevin Feige is definitely one of the most important characters on the set of "Spider-Man". Whether it is the adjustment of the details of the story or the creation of the actor's style, he can act as Sid's best executor.

"Well, let's shoot the Empire State Building now, then shoot it in the Twin Towers, and then decide which one to use when we make the final cut. Sid's final compromise was a little expectation in his heart, although he knew what would happen in a few months, but they all said that the butterfly effect, maybe the god horse would be fanned by his big butterfly.

In addition to these tall locations, Sid also shot a series of scenes in New York, such as the Columbia University campus, where Peter Parker was located when he entered college.

The movie is set in New York in winter, but now it's the middle of summer in June!

This can't help but make Toby, Fu Lanlan and others complain, when Toby Maguire and other actors are wearing thick jackets and knitwear, the Columbia students passing by in the background are wearing short-sleeved T-shirts, and the girls are also wearing short skirts.

Moreover, with the advancement of filming in New York, the filming of "Spider-Man" actually proceeded quickly, and in less than three months, most of the filming was completed. Compared with the half-year-long filming cycle of "Harry Potter" last year, it can be said that it is almost terrifying.

One of the most important reasons is that, compared to Harry Potter, most of the footage of "Spider-Man" was shot in the studio.

The studio set, which required a large number of interior scenes, became the most time-consuming part, which is why Sid had spent nearly a year secretly building all the sets.

Now, on the basis of the previous long secret work, the filming of "Spider-Man" naturally seems to be progressing rapidly.

————————————————————

"Harry Potter", which swept the summer file throughout June, has become the strongest box office bomb of the year!

This not only made the Fire Lion and Sonny laugh together, but also made Sid unstoppable, and now no one dares to question his ability to steer an A-list commercial blockbuster because of his youth.

But more importantly, the success of "Harry Potter" exploded a tearing war between Hasbro and Mattel, two of the largest toy companies in the United States.

After years of development, North American films and their surrounding markets have long formed a mature industrial chain.

For blockbuster films, the first round of TV broadcast rights is generally about one-tenth of the total North American box office, and the copyright fees for videotapes and DVDs are probably so much.

The difference between the two is that TV rights can continue to be charged through the second and third rounds of follow-up, while the subsequent revenue sources for videotapes and DVDs are mainly sales and rental commissions.

In fact, it is not difficult to see from this aspect that Hollywood film income has long been rid of its dependence on the box office. Having a wide range of peripheral revenue streams diversifies the profitability of studios, but that doesn't mean the box office doesn't matter.

Just like TV rights and video licensing fees, the box office is often the basis of all peripheral revenue, and it is the most direct reflection of the audience of the film.

After all, no one would expect a niche film with a box office of only a few million dollars to compete with a mainstream commercial film that grosses hundreds of millions of dollars at the box office.

Therefore, such a resounding box office bomb as "Harry Potter" has naturally become the focus of heated discussions among all peripheral manufacturers.

At the same time as the box office success of "Harry Potter", another important statistic was also pointed out by the Wall Street Journal, about 70% of the audience who entered the cinema to watch the movie were young people under the age of 17.

The release of this authoritative data immediately ignited the enthusiasm of toy companies, and the most powerful of them to win the "Harry Potter" project are, of course, the two largest toy manufacturers in North America - Hasbro and Mattel.

Among them, the former dominates the market with a series of boy-oriented toys such as Transformers and special forces, while Mattel is a girl-oriented toy with the famous Barbie doll as the ace.

"Of these two companies, Mattel's operation is relatively stable, and it has always been dominated by Barbie dolls. Hasbro, on the other hand, is much more aggressive. Shirley, who was on the other side of the video call, flipped through the information and said.

"Oh, what did they do?" asked Sid.

"Well, it was first agreed with Lucasfilm for the exclusive toy rights of "Star Wars Prequel". ”

"Didn't they make a lot of money, then?" said Sid, smiling faintly.

"No, quite the opposite. Shirley shook her head, "They paid for it." ”

"Huh?" Sid was also confused, "Can Star Wars still lose money?"

"It's unfortunate, but it is. Shirley nodded, but she couldn't stop smiling.

"What is the reason?"

"Overexploitation. Shirley explained, "Hasbro spent $900 million to buy out the rights to the Star Wars Prequel toy, but in order to recoup the cost as soon as possible, they launched more than 70 kinds of merchandise toys in one go. The market can't eat it at all, and even hardcore Star Wars fans complain. ”

"At the same time, they also bought "Pokémon (Pokemon)" toys from RB Nintendo, which did not sell well, and "two-pronged", Hasbro lost $4.4 billion in previous years. ”

"And what happened later?" asked Sid.

"Later, they had to sell the film and television rights of "Transformers" to us for $5 million. Shirley said with a smile.