Chapter 812: No Propaganda Strategy
In this feast of capital pushing Shi Lei to a higher stage, between the carnival of Qixuan and flash mob valuations climbing to new highs, some careful people found that Yao Er, who had always appeared as Shi Lei's right hand and even the spokesperson, did not play any role in this important milestone of financing except for the news of Qixuan's B round of financing. Pen Fun Pavilion wWw. biquge。 info
Yao Er seems to have quietly withdrawn from Qixuan's management, and some people can't help but start worrying about Qixuan's future, even if Qixuan's valuation of 2.6 billion makes its opponent Chongbai seem not worth mentioning.
Some people think that this is Shi Lei's bird hiding his bow, thinking that Qixuan will triumph all the way, but ignoring the heroes who have played the most important role in the establishment of Qixuan for more than half a year.
Some people have even published on Weibo and WeChat Moments, which are self-media, about Qixuan's quiet change of leadership at the most critical moment of Series B financing.
Shi Qiang surfaced, Xu Zhida also surfaced, in these self-media analysis articles, everyone has clearly realized that Shi Qiang and Xu Zhida teamed up to replace the position of Yao Er.
And Shi Qiang is the lead investor of Qixuan's Series B financing, which can't help but make many conspiracy theorists speculate more.
Shi Lei asked Yao Er if he wanted to stand up and explain, but Yao Er said that it was not necessary, this was simply a free marketing, and it was also the best opportunity for those doubters to truly realize Shi Qiang's true ability.
After Shi Qiang took office, there was no drastic reform, and all the structures built by Yao Er for the company were retained, which seems to respond to those doubts on another level, which seems to tell those conspiracy theorists who are afraid that the world will not be chaotic that the so-called crisis of Qixuan's change of leadership does not exist, and this is just a routine adjustment of Qixuan's internal strategy.
It's a pity that this signal was released so weakly that although some people put forward such a view, it was quickly drowned out in more doubts.
The first move made by Shi Qiang and Xu Zhida after taking office was to continue Shi Qiang's layout in Lingdong Province and announce the opening of markets in two other cities in the Pearl River Delta.
But this kind of announcement is only action, not accompanied by any language.
The two cities, each with 10,000 bright bright yellows, are quietly scattered in every corner of the city's main urban area under the premise of almost no publicity.
If it weren't for the fact that another reporter, who is also a city resident, accidentally noticed a neat row of Qixuan bicycles during his morning jog, no one even realized that Qixuan had launched a new market.
Although the reporter is also a citizen, he has enough professional acumen, he immediately searched the Internet, but did not find any news about Qixuan's entry into his city, and he was keenly aware that he would have an excellent news material today.
He immediately went home and took out a single-lens reflex camera, took a picture of this row of Qixuan bicycles, and then, he opened the Qixuan bicycle APP that he had downloaded on his mobile phone and drove his car around the city to look around. Sure enough, at the bus stop, at the entrance of a large community, and at the entrance of a large shopping mall, there are rows of dazzling bright yellow.
Sure enough, the Qixuan bicycle has already entered the city, but why don't they even promote it?
Is it because there was a problem with the coordination after the change of coach, or is it because the newly appointed head of Qixuan is too confident and thinks that Qixuan Bicycle is so powerful that it does not need publicity?
The reporter found that many people lingered around Qixuan bicycles, at least eighty percent of them took out their mobile phones and tried to scan the QR code on it, not necessarily to ride one, but obviously, these people want to download the APP of Qixuan bicycle to their mobile phones first.
The reporter sat in the car and pondered, and soon saw that at least twenty or so bright yellow cars in that row had disappeared, and they had all been ridden away, ridden in different directions, and scattered in all corners of the city.
Hurriedly made a phone call to the office and told the office that he had news to follow today, and he would arrive at the newspaper office a little late.
Then, the reporter drove around the city in a car, like an investigator of Qixuan. He saw that there were still three or five bicycles left in the places where the Qixuan bicycles he had found before, and most of the drop-off points were already empty.
After nine o'clock after the time to go to work, every time the reporter's car went, he could find a few scattered Qixuan bicycles in the APP. This shows that these bicycles are really used by the public, although Qixuan did not carry out any publicity, but obviously, the brand of Qixuan bicycles, this new mode of travel, even in this city, has long been deeply rooted in the hearts of the people, the poor, just when to put it.
No wonder Qixuan did not do publicity, they may also hope to test it in this way to see the ability of Qixuan bicycles to start the market.
And now, at least in the case of this journalist's investigation, it seems that the launch is very good.
It's not that Qixuan can completely abandon propaganda, but at least, Qixuan no longer has to take the initiative to promote it as before.
The reporter realized that the heated discussion on the Internet about the change of leadership on the Internet during this period was also one of the important factors leading to this situation.
In the car, the reporter took out his laptop, crackled out a report, and then sent the report directly to the mailbox of the director of the news department.
A phone call was made, and the reporter briefly recounted the incident and clarified his point of view.
The director muttered: "Do you think that this quiet opening of the market is a manifestation of the strong confidence of the new head of Qixuan?
The reporter did not hesitate, he said: "Judging from the fact that the Qixuan bicycle was launched on the first day today, it is likely to be so popular. After all, this would never have been possible without strong faith. Even, even if this is really because of the connection problem caused by the change of leadership of Qixuan, the final result is that the public has a very high recognition of the brand of Qixuan. Then, from a news perspective, we go against the Internet and only help our news reporting. ”
The director understood what the reporter meant, that is, everything was extrapolated from the results of the moment, regardless of whether there was a problem with Qixuan, at least, the result was on Qixuan's side. Then, at this time, the internal problems of Qixuan are no longer important, the important thing is that the brand of Qixuan has even become strong enough to completely open a market without publicity.
"Okay, this article of yours, I co-signed it with you, and it will be published in today's evening newspaper!"
"Director, don't forget our WeChat public account, as well as the official Weibo account, these two places, we don't need too much pen and ink, just send the photos directly. I have a lot of comparison pictures of the same place and the same angle, and I will make these pictures as soon as possible and send them to your mailbox. ”
"Okay, but fast! We can't let other online media get ahead of us. ”
The reporter turned on his laptop again and began to edit the pictures in full swing.
Soon, he made nine long pictures, editing all the places he had walked today, and he was reluctant to waste a single picture.