Chapter 143: Lobbying PR and Twisting the Rules
In the U.S. antitrust investigation, the 'Business Roundtable' has made some contributions. However, because the incident was still brewing, Lin Yi was not impressed. In this transoceanic operation, the energy of the lobby group has been initially revealed.
Lin Yi's wealth, the other party already understands it, so he doesn't engage in mystery. This PR campaign, explained in great detail, seems to be an attempt to develop core customers.
Mr. Smith, Roundtable Liaison, coordinating client needs and frontline operations: "Mr. Lim, this lobbying activity is mainly in the UK. In Hong Kong, the Governor is the Queen's representative. It's hard to get him to change his mind. ”
Lin Yi understood a little: "With such a big right to speak, then as long as you move him, the matter will be solved by more than half, right?"
At this moment, Smith answered the phone, and then replied with a smile: "The first target is moving, he has already gone to Hong Kong, and he has been beaten by lobbying activities." ”
The first lobbyist was a descendant of an infamous aristocracy. He had no relationship with the Governor on the surface, but in fact he had a lot of personal influence. As long as the issue of Jiashi's bankruptcy liquidation is raised by him, the Hong Kong Governor will reconsider.
Smith explained in detail, but Lin Yi was still a little confused. The relationship between the lobbyist and the governor of Hong Kong is more strange than that of the seventh aunt and the eighth aunt, a bit like the husband of the brother-in-law and the third aunt of his second uncle's best friend......
Lin Yi stopped the contact: "Needless to say, I was a little dizzy when I heard it." If you don't know enough about the governor's private social circle, you will never be able to make this move. I have already felt the professionalism of the Business Roundtable. ”
After the scheduled results appeared, Smith shot again: "This time the lobbyist is no longer unknown, but a member of the House of Commons." The committee to which he belongs is responsible for evaluating the performance of officials stationed abroad. MacLehose's seven-year career as governor of Hong Kong is not a short time!"
This kind of network resource is a trade secret, and since the other party doesn't mention his name, of course Lin Yi doesn't ask. The result was not bad, and under the lobbyist PR, a private meeting was obtained.
However, Lin Yi still complained: "How can you be in the governor's mansion and have to be recorded by the secretary?"
Smith comforted him: "This Governor of Hong Kong cherishes feathers very much. These are sensitive times, and he will not leave the stakeholders behind for private meetings! ”
Important meetings must be prepared. Most of the time, Lin Yi was not in Hong Kong, so he found newspapers and magazines to find out about the current governor of Hong Kong.
MacLehose is polite and polite, because he often wears short sleeves for inspection, so public opinion praises him for being close to the people. And because of the construction of people's livelihood, both the society and the business community have a very good reputation. The vigorous implementation of anti-corruption and anti-corruption is even more praised.
However, during the conflict between the police and the police, Uncle Guan's analysis made Lin Yi clearly understand that the Hong Kong Governor definitely did not lack skills.
"Mr. Lam's Walkman has not only driven the electronics industry in Hong Kong, but also played a very positive role in the spread of music culture. With the concerted efforts of all business people, I believe that Hong Kong will be even more prosperous in the future!"
"Under Sir Leadership, Hong Kong's economy has taken off. And Jiayi TV, in the tide of the market, is the defender of traditional values. After I became the owner, the purpose of education will not change, and it will not become a completely commercial television station. ”
This response was all designed in advance. There are both scenes and hints in it. However, Lin Yi does not have a sense of boredom, even if it is a retreat communication, MacLehose can be just right, giving people a feeling of spring breeze and showing the demeanor of a diplomat.
At the end of the meeting, the Governor issued an invitation: "My wife Squeak, who has been campaigning for environmental protection, has a good impression of your company." My granddaughter's birthday party, I should invite you to it. ”
After Lin Yi came back, he couldn't help but comment: "Although this meeting is just an acting. There are more retreat talks and less pragmatic exchanges. But MacLehose speaks without feeling empty at all, but like an amiable old man next door. ”
Qiao Anbang took over the conversation: "Some of the successive governors of Hong Kong have no one in their eyes, and some regard this place as a cash cow. After MacLehose took office, he changed his high-minded posture and led by example, so he was very popular with the people. ”
As the saying goes, Hades is easy to see, but imps are difficult. The Governor just acquiesced, and wouldn't help. In the current situation, the task is half accomplished. The Administrative Bureau, the bankruptcy court, these directly managed departments, Lin Yi must also be handled.
Now that he has become a big boss, he has money to make grinding ghosts, and this method is already proficient. Lin Yi sat in Asia Pacific Trust and developed a wealth management product, which was then entrusted to HSBC for sale.
High yield, stable guarantee, such a good product, of course, only for specific customers. Because real money is invested, there is no need to be afraid of the Independent Commission Against Corruption for this kind of exchange of interests. Coupled with HSBC's strong creditworthiness, the PR campaign in Hong Kong has been running smoothly.
After the network weaving was completed, Senior Brother Jin came back to report the good news: "It's all done, even if there is one who doesn't open up, as long as the income of previous years is spread, the other party will be dumbfounded." ”
Lin Yi smiled smugly: "Compound interest is really powerful enough! In the past 20 years, Hong Kong's economy has grown by 10 percent annually, but now it has increased by 6.7 times. Our wealth management products promise a minimum guarantee of 20%. So twenty years later, at least 38 times the income, how can you not be tempted?"
Brother Jin suggested: "The more limited the resources, the higher the value. Therefore, our products can not be provided without restrictions. It's best to set a cap on the amount, and anyone who wants to refer friends and relatives must consider their own interests first. ”
Of course, Lin Yi agreed: "Singapore's market is now overflowing." Investment opportunities are limited, and certainly not unlimited supply. People go to tea and cool, and they don't do it in Hong Kong, so they have to give up their positions. ”
The network of interests is indeed extremely powerful. The bankruptcy lawsuit was interrupted, the property freeze was lifted, and the petitioning staff was released. Not only that, even competitors, TVB and Li's TV, don't report the Jiashi turmoil!
In the previous negotiations, Julie continued to exert pressure, and Hong Kong Commercial Radio and Industrial and Commercial Daily also sold their shares successively.
The shares of Jardine Matheson Matheson were taken over by HSBC. In this way, the relationship between the two parties is even closer. And "Overseas Chinese Daily" and "Sing Tao Daily" are both related accounts of Paradise Company, and they retain their shares, and Lin Yi does not object.
Anyway, he holds more than 75% of the shares. The education period is not modified, and there is almost no need to think about making a profit. What is really worth the ticket price is to have the right to speak in the media.
The third TVB licence is for educational television. Not allowing the Lin family to control is to prevent it from becoming a purely commercial TV station.
And Lin Yi's current behavior is in serious conflict with the license rules. But now, from the government to society, there is almost no dissent.
After reporting the good news to Sunflower, his tone was full of emotion: "Social rules are very strong, but in a commercial society, they can be reversed by money. ”