Chapter 44 Vipshop, Breaking One Million in the First Week
On November 11, 2003, the Vipshop website was officially launched, and on the day of the launch, there were only 99 kinds of products sold on the website, including laptops priced at more than 10,000 yuan, and melon seeds priced at only five yuan a pack. Pen "Fun" Pavilion www.biquge.info
For Fan Xingchen, this day is of great significance, as the Vipshop website that he had great hopes for has finally been launched, and since then his road to an e-commerce giant has begun.
The time of Vipshop's trial operation was chosen by Fan Xingchen, which is not an auspicious day for the zodiac, but as a reborn person, he is deeply affected by the Double 11 shopping carnival, and he hopes that this day can become the store anniversary of the Vipshop website, and the website anniversary and Singles' Day are combined to form a shopping carnival, which he finds very interesting.
In order to make the Vipshop website go online at the time selected by Fan Xingchen, every employee worked overtime, and some employees already had the code of the shopping website in their hands and borrowed some codes, which made the company's shopping website go online smoothly in less than a month.
At present, whether at home or abroad, there are a lot of shopping websites in operation, and the Vipshop website, which is not owned by well-known people or well-known institutions, has been launched, which has not attracted too much attention.
Fan Xingchen hopes that the Vipshop website will become an instant hit, but he knows that it is unrealistic, and he is not prepared to invest too much money in advertising.
Fan Xingchen is not short of money, in the past month, he has sold a number of official kiln porcelain in Shanghai, and he has saved a lot of cash in the storage space, but he doesn't want to take too much out for the time being, and he takes too much at one time, and he can't explain the source of the funds.
In addition to investing a small amount of money in advertising, Fan Xingchen also thought of many ways to increase the popularity of Vipshop and promote the turnover of this website.
The employees of Xunlei Express, the six founders of Qdian.com, and the employees of Li Qi's online store, these people knew about the launch of the Vipshop website early on, and on the day the website was launched, including the second and third uncles, these people all logged on to the website to shop online.
There are two main reasons why these people will log on to the Vipshop website to shop, one is to support Fan Xingchen's career, and the other is that the price of the ninety-nine kinds of goods sold on the website is really cheap, and the price of all goods is lower than the cost of Vipshop's purchase, and they sell goods with negative gross profits.
All the products on the Vipshop website were sold at negative gross margins, and they did not last long, and the event only lasted for a week.
This week, the college students who had worked for Fan Xingchen before, they all received a short message from Fan Xingchen, and their QQ also received an advertising link from Fan Xingchen.
These students not only shop on the Vipshop website themselves, but also introduce their classmates to the website to make purchases.
After a week of trial operation, the turnover of Vipshop's website exceeded one million yuan.
On November 18th, this day, Fan Xingchen stayed at Vipshop all day to work, and after work, he invited all the company's employees to dinner.
Seeing the performance of the Vipshop website, Fan Xingchen was very happy, but he didn't drink and refused to drink on the grounds that he wanted to drive.
At around eight o'clock in the evening, Fan Xingchen drove back home.
Li Qi heard the sound of the door opening, turned his head to look at Fan Xingchen, who had just entered the house, and greeted with a smile: "Come back!"
Fan Xingchen saw Li Qi sitting in front of the computer desk and smiled: "What about surfing the Internet?"
"yes, I'm looking at the Vipshop website. Li Qi grinned and said, "After a week of trial operation, the turnover exceeded one million, I saw this information on the homepage, really?"
"Do you think I'm engaging in false propaganda?" Fan Xingchen asked with a smile.
Li Qi smiled slightly and did not answer.
"The turnover is really over a million. ”
"How much?"
"More than one hundred and sixty-three thousand. ”
"So much!" Li Qi smiled, "You are selling goods with negative gross profits, and the more you sell, the more you lose." Do you think such a high performance is a loss or a gain?"
"Of course it's earned. Guess how many members the Vipshop website has right now. ”
"More than 3,000 members have bought things, right?"
"More than five thousand. ”
"Wouldn't it?" Li Qi was a little unconvinced by the number.
"The Vipshop website has placed advertisements on Qdian.com. ”
"Oh, that's right. Li Qi suddenly realized, she knew that the number of registered members of Q Point was very large, "That, how many paid members are there at Q Point?"
"More than three thousand. ”
"Are you happy with this data?"
"I'm very satisfied. Fan Xingchen smiled, "Qiqi, I haven't taken a bath for two days, so I won't tell you first, I'm going to take a bath." ”
More than an hour later, Li Qi, who had just enjoyed the joy of fish and water, snuggled up in Fan Xingchen's arms and asked with a smile: "Vipshop has sold more than one million goods, what is the negative gross profit?"
"A loss of more than 100,000, less than 200,000. ”
"Customers shop for a certain amount of money, the website is free of postage, counting the postage, then you lose more?"
"yes. ”
"Do you know how many of the more than 5,000 members who have bought things are from Huhai?"
Fan Xingchen smiled slightly, and asked rhetorically, "Are we from Huhai?"
"Not really. Li Qi smiled, "Should I ask that...... How many orders are there for the delivery address in Huhai?"
"Almost sixty percent of the orders are delivered to Huhai. ”
"It seems that the college students who work for you are very good. ”
Very powerful, this word was learned by Li Qi from Fan Xingchen, and she had never heard of this word before.
"Some people are doing well. Fan Xingchen smiled, "Many people are in their senior year, and when they graduate, no, there is no need to wait until they graduate, next semester, senior students don't have to go to class, I plan to recruit some senior students to come to Vipshop for internships." ”
"That's a good idea. Li Qi smiled, "By the way, you said before that the Vipshop website will open the platform to third-party sellers, when will it be opened?"
"The website still needs to be optimized, and it is difficult to say when the platform will be opened to third-party sellers. Fan Xingchen stared at Li Qi a few times and said with a smile, "If you want to open an online store on the Vipshop website, I can ask the technicians to complete the programming as soon as possible." ”
"It's not that I want to, it's that you want to or not. ”
"I want to!" Fan Xingchen smiled and kissed Li Qi's lips, and said with a wicked smile, "Do you still want it?"
"Say two words, and you're not serious. Li Qi rolled her eyes and said.
"Kiki, do you know that the way you roll your eyes is so cute. Fan Xingchen said with a smile.
"Really?" Li Qi smiled.
"Really. Fan Xingchen looked at Li Qi's eyes with a tender expression.
Li Qi reached out and grabbed Fan Xingchen's treasure/00/bei, hard/00/bang/00/bang, hot/00/hu/00/hu, and sneered: "Don't you think your sex/00/things are too frequent?"
"I'm frequent, what about you?" Fan Xingchen smiled evilly and grabbed the full/00/full on Li Qi's chest, and gently kneaded /00/.
"You have this capital, I like it. Li Qi took the initiative to send a fragrant kiss.
After a hot kiss, Fan Xingchen pressed Li Qi /00/ under him and began a turbulent expedition.