Chapter 242: Spring Logo

In fact, Shen Danqing only gave the two designers 3 days to make revisions, and he couldn't wait to release the other two models to be designed.

Before the assignment was released, he first checked the design drawings of the Elite Edition, which was designed by six other designers. To be honest, how to design the elite version to meet the positioning, even he doesn't have a specific model in mind.

The Elite Edition has a broad design style orientation, and it can be conservative and aggressive, because it is sold to a wider audience and does not focus on official cars like the Executive Edition.

It must be noted that official vehicles do not specifically refer to the cars used by government officials, but also include the public vehicles of enterprises and institutions.

In view of the special situation of the elite version, Shen Danqing read all the works of the six of them, and in his heart, he singled out and used the parts that each of them designed brilliantly.

Two of them are so mediocre. Shen Danqing said coldly to them on the spot: "The design level of the two of you is still a little behind, let's go back to the original unit!"

The two designers were accused by the boss in person, and they were immediately ashamed and at a loss. I couldn't even speak, just bowed deeply to Shen Danqing and left the car design team.

It can be said that Shen Danqing's words are a bit cold-blooded and cruel, but car designers really have to talk about talent, this is a typical winner-takes-all industry, let them barely stay here, and they will eventually achieve nothing, Shen Danqing will never lower the requirements and choose their works!

After the two designers left, the other four designers who stayed behind also sounded the alarm bell, and they were secretly encouraging themselves in their hearts: they must design excellent models. It would be embarrassing not to be like those two colleagues anymore.

Shen Danqing didn't care what they thought in their hearts, he said to them in a flat tone: "I just watched your works, and there are remarkable highlights in your respective works. As I mentioned before I started, the Elite design philosophy is broad and doesn't have a set standard, so I decided to include the parts of each of you that are designed to be excellent, rather than the whole of one person's work. But ......," Shen Danqing said, pointing to one of the designers and saying, "I will use his design drawings as the main design framework." This is because his work, body appearance and front-line design are completely different from the executive and youth models, so there is another design concept positioning.

Of course, I have to explain to you that there are many shortcomings in your work, and there is still a lot to learn from you, especially from two other great designers. Learn the excellent design elements in their works and how to convey a beautiful artistic conception to people.

I won't talk about the shortcomings. I'll just talk about the parts you have designed well, such as ......" Shen Danqing pointed to the front face of one of the works and said: "The front face of this work is very distinctive, the design of the middle grid is great, but the headlights are a little worse, so the headlights of this work can be transplanted." With the oral explanation, Shen Danqing pointed to the headlight of another work and said.

He commented on their respective strengths and weaknesses in detail, and combined their well-designed parts into the main frame. It can be said that it is composed of four different things, but the elite version of the model does not have an obvious personality positioning, so it can be flexible and can come in whatever is good.

After explaining, he said to them earnestly: "All four of you will redesign an elite version of the design based on what I just said. I will evaluate your design skills and then decide your professional status, and it is possible that you will become an assistant to the other two designers in the future, instead of being the chief designer. This is the last chance, so let's do your best!"

After throwing away these words, Shen Danqing walked up to the other two designers and said to them: "The works designed by the two of you are decided for the time being! I don't have much time for you to revise."

I'm going to give each of you a design assignment for a new model......" As he spoke, he pointed to the designer of the executive model and said, "You are responsible for designing the exterior design of the Tang Dynasty M6 commercial vehicle. Then he pointed to the designer of the youth version of the model and said: "You are responsible for the exterior design of the spring C1 mini car." Also, you'll want to design a spring logo. The main purpose is twofold: first, to implement a multi-brand business strategy, different brands, their price positioning is also different, in order not to reduce the value of the Tang Dynasty brand, so it is necessary for us to set up a cheaper car brand. In this way, my model can cover the consumer group in the middle and high-end range. The Tang Dynasty brand will be a purely high-end brand, and it will not have models below the high-end. Then I set up a sub-brand of spring for the mid-range model.

The second reason: this spring C1 mini car, will be the spring trading Co., Ltd. express car, in the next few years, our cars are impossible to export, then we have to find an internal sales channel for it, express car is a good idea.

Of course, in the future, this mini car will mature and will be sold to the public, so you have to consider the particularity of its two uses for passenger cargo, but you don't need to consider its load capacity, it carries very light cargo, and there are other models of heavy cargo to solve. You need to consider the layout of the interior space for two purposes before deciding how to design the exterior.

That's all I have to say, think about it yourself! I'll talk to you about the specific appearance settings later. ”

Speaking of this, Shen Danqing didn't say more, and then he walked up to the designer in charge of the Tang Dynasty M6 model and said to him: "Actually, the Tang Dynasty M6 that you are responsible for designing is also a dual-purpose vehicle, but the cargo model will also use the spring sub-brand."

You don't have to think too much about the cargo use of this model, and removing the back seat is a good cargo carrier.

Now I'm going to tell you about the exterior design requirements and specific model data of this car! ”

The designer listened to the boss's words, so he hurriedly found a pen and paper, and watched Shen Danqing wait for his speech like a student who was listening carefully to the class and taking notes.

Shen Danqing saw that he was ready, so he officially began to explain, he spoke very slowly, almost spit out word by word. This is because he also has to work hard to recall in order to have something to say.

"This business van is a high-end model and can be used for a variety of purposes, it can be used as a nanny car, a mobile conference car, a station wagon, a cargo car, etc.

According to its versatility and the positioning of high-end luxury cars, I decided that the specific data of the model are: the wheelbase is about 4.2 meters, the overall length of the car is 619 cm, the width of the car is more than 190 centimeters, and the height of the car is about 2 meters. ”

After Shen Danqing finished talking about these data, he saw that the designer had written them down one by one, so he continued: "In addition, the official name of the commercial vehicle is called the sports multi-purpose station wagon. That's why you want to interpret the exterior characteristics of a sporty car. In the use of the front, it can be bold, combined with the characteristics of aerodynamics, can design a futuristic style.

I have a sketch in mind, but I can't put it into words how to tell you, so you need to understand it yourself in conjunction with what I said.

Due to the height of the body of about 2 meters, combined with the characteristics of air flow, the front of the business vehicle is very different from the front of the sedan, it is no longer straight, but has a large steep slope. This allows you to better direct oncoming air to the back of the car.

In addition, the roof should be designed to take into account both the air flow characteristics and the height at which the passengers stand in the car. Therefore, it does not have a very large descent, but a long curved slope, and it doesn't matter if it is a little shorter at the back, because we have designed two VIP seats in the middle row. This is very different from the executive model.

In addition, the middle door of the van is an automatic sliding door, which is available on both sides. ”

Speaking of this, Shen Danqing was a little unable to speak, because he couldn't express some specific details in words. So he made a concluding speech and said: "I'll talk about so much for the time being, and the specific details will depend on you to resemble yourself, so let's do it first!"

After explaining the general appearance and specific purpose of the commercial vehicle to the designer, Shen Danqing said to another designer who is responsible for the design of the mini car: "The mini car you want to design, the focus is on a micro word. As a passenger car, it is designed with only two seats, including the driver, and as a delivery vehicle, it only transports small items or documents.

Based on these characteristics, I decided that its general model data is only about 250 centimeters long, only about 140 centimeters high, 135 centimeters wide right, and the wheelbase is about 2 meters.

More specific model data. It's up to you to adjust it according to the blueprint.

This is a double-door model, and there is also an extended 4-door model, the length of the car is about 3 meters, and that one is left for you to design later.

Although the model is small, the wheels should not be too stingy, and I think it is more appropriate to use 21-inch wheels.

In addition, although the vehicle brand is spring, but the design of the car logo can not consider the characteristics of spring, I think the eagle catches the rabbit posture is good, very imposing, but to replace the rabbit with the spring alphabet. The eagle should also be designed to be drawn, and a simple stroke should express the essence of the eagle's posture.

I won't go into more specific details, you can use your imagination to imagine!"

Shen Danqing finally struggled to put his thoughts into words, and then he left the two designers who were in deep thought, and returned to his office in a relaxed mood.

To be continued......

The first update was sent, I was too tired yesterday, so I didn't rush out the manuscript at night, I'm sorry!