Chapter 283: Positioning
Although the product is very expensive, it is only used in professional photo studios and other places with high requirements for photo quality, but these are completely understandable.
In the eighties and nineties, the performance of digital cameras was still very average, and the quality of the output digital photos could only be regarded as passable.
Trying to improve the image quality of the photos as much as possible, the resulting cost increase is actually tolerable, which is the only goal that Wang Zhengguo set for the digital camera business department of Shuhang before 2000.
As for the problem that the price of sublimation printing remains high and can only occupy a small part of the high-end market, this is actually very easy to solve.
For low-end cheap printing equipment, the future can wait for the laser color technology to gradually mature, anyway, the foundation has established a cooperative relationship with Professor Wang Xuan, which can be regarded as an early fall in the field of laser printing.
When it comes to laser printing, the competition between this thing and inkjet printing can be described as quite fierce, both of which are in love with each other from the era of black and white printing, and to the era of color play, it is also a mutual victory.
Inkjet color playing is mainly the use of expensive special printing paper, so that the color photo imaging quality is better than laser color, but if both printers use ordinary printing paper, at this time to talk about the imaging quality, naturally laser color is better.
In terms of use cost, the price of laser printing equipment is slightly more expensive than inkjet printing, and when it comes to the later use cost comparison, the consumption rate of laser color hitting on ink cartridges is actually much lower than that of inkjet printing.
Printer cartridges are consumables, and the price is high, all over the world, major printer manufacturers rely on the sale of ink cartridges and other consumables to make huge profits, so in the later use cost, laser printing is much lower than inkjet printing.
In this way, Wang Zhengguo has roughly sorted out the future printer product line.
Before 2000, the sublimation printer was mainly used for the demand for color printing, and the quality of color printing and inkjet color were used to confront it, and at the same time, black and white laser printing technology was used to compete with inkjet printing for the low-end, high-demand enterprise black and white printer market.
After 2000, sublimation technology continued to develop towards high-end, and at this time, the laser color play gradually matured, and it was possible to launch a comprehensive confrontation with inkjet color play in the low-end market.
"I have probably cleared my mind, after the New Year, I will go to the imperial capital immediately to communicate with Professor Wang Xuan of the imperial capital university about relevant issues in detail. β
If you find the idea of solving the problem, your heart will naturally be down-to-earth, isn't it just throwing money!
This time, I don't even need the foundation to come forward, just let Shuhang Optics come forward, anyway, the current Shuhang is rich, Lao Ding is still shouting all day long about how to spend the money, Wang Zhengguo doesn't mind finding him a project that needs to spend money to test the water, sublimation printing technology must be a sure profit.
Tu Zhenying, who was wrapped in the quilt, felt the wind pouring into the quilt, flexibly reached out and tightened the air outlet, and slapped the salty pig hand next to her angrily.
"You give me the truth, now let's get down to business, is the dual-camera scheme reliable? The dual-reflex cameras on the market now have an extra lens that is used as a viewfinder, but there is no such function as you envisioned. β
When it comes to whether dual cameras can improve the quality of photo images, this is really not to worry, after decades, the major mobile phone giants have successfully done it, so Wang Zhengguo's confidence must be very sufficient.
One last patient explanation: "The black and white + color dual-camera synthesis of the digital camera, this is definitely a bold innovation, the secret of which is the application of the principle of biomimicry." β
Taking out such a thing as "biomimicry" and pretending to be forced in the eighties, it is naturally full of lofty atmosphere, and unconsciously has a sense of science and technology, and even pointed at Tu Zhenying's eyes with some ill will.
"This pair of cameras is also very simple, in fact, it is the same as human eyes, you guess first, what structure is it a bionic eye?"
Wang Zhengguo is actually digging a hole when he says this, what is the structure of the bionic eyes of the black and white + color dual camera scheme, ordinary people really don't know, smart people will be superficial, such as Tu Zhenying now.
She was very curious to reach out and touch Wang Zhengguo's eyes, and even got closer to study it carefully, feeling like an unscrupulous biologist studying mice.
With a tremor in her heart, Wang Zhengguo was taken a big jump by Tu Zhenying's action, and the female biologist with a smile on her face had already understood, and after careful study, she finally understood what the situation was.
To put it simply, isn't it the principle that two is greater than one: "One eyeball is better than two eyeballs, so that the field of vision will be wider and clearer, right?"
Sure enough, Tu Zhenying smoothly followed the routine set by Wang Zhengguo and jumped steadily into the bottomless pit.
"Are you sure so? You can only see black and white with your left eye and color with your right eye, I'm afraid that's not right?"
The so-called two eyeballs see a wider field of vision, and even the spatial positioning of objects can be realized through the parallax of the left and right eyeballs, which is indeed the bionic object of the mobile phone dual camera, such as the naked-eye 3D dual camera scheme of ham sausage lane, which probably adopts this principle.
But now black and white + color is different, although the object of the bionic is also the eye, in fact, it is the bionic human retina on the two types of photoreceptor cells that are widely present.
"Let's put it this way, we humans, or all vertebrates, have two types of photoreceptors on the retina of the eye, rods and cones. The cone-system composed of cones has low sensitivity to light, but has color vision and can distinguish colors, while the rod system composed of rods has high sensitivity to light and has a high ability to distinguish the contours and structures of objects, but cannot perceive color. β
This is finally to understand the situation,It's actually two non-functional visual cells on the bionic retina,It sounds very similar to the black and white + color dual camera scheme explained before,In terms of principle, it's almost the sameγ
Tu Zhenying, who suddenly realized, felt that she had opened her eyes again today, and the origin of the dual-camera program was really not small, as a big man in charge of sales and marketing of Shuhang, out of professional sensitivity, she thought that this thing could be used as a promotional selling point of the camera to operate at the first time.
"It's good, this technology just sounds like it's very technological, make it first, and then I'll do it myself. β
Shuhang's product launch conference is now all in charge of Tu Zhenying, she just doesn't say this, the future camera conference is also her business, which will definitely not be able to run away.
However, as far as the current situation is concerned, Wang Zhengguo feels that the first generation of digital cameras of Shuhang should not have much market reaction, on the one hand, the film camera is in full swing, on the other hand, the digital camera is not yet fully mature, and the supporting peripheral equipment is even more desolate, and it is suddenly difficult to make a difference.
If you take into account the production cost, then the final price is really hard to say, and it is definitely several times higher than that of film cameras.
"Let's put it this way, our digital camera is more of a technical verification product at the moment, and although it is going to be sold to the market, I don't think there will be too many sales, and it will be thankful that it can break through the triple digits. β
Sales exceeded three digits, this is the target position given by Wang Zhengguo in his heart, he didn't plan to make money with this camera, but now he is mainly based on technology accumulation, and by the way, he strongly publicizes a wave of Shuhang's technical capabilities, and starts the brand of Shuhang, laying a good foundation for the future digital camera era.
It is necessary to understand that before the mid-nineties, there were almost no profitable models of digital cameras on the upper plane, but the major discerning camera giants have invested money, and now Shuhang relies on the strong hematopoietic ability of the glasses business, but it is also throwing money.
"You don't have so much faith in digital cameras, you don't think you should!"
"It's not a question of confidence, it's my conclusion based on my analysis of the market environment. But the reason why I still insist on making this thing is that I am very optimistic about the digital camera itself and have full confidence in it. β
Of course, you have to have confidence in the digital camera, this project has a great future in the future, not to mention anything else, just to be able to fight with the little devils in the future, then you must throw money into this project.
What's more, after the digital camera industry was built, there were various related technologies.
Not to mention the sublimation printing technology used for photo printing, the various camera equipment made by CMOS sensors is not limited to the field of professional-grade digital cameras, for the data storage of digital cameras, I am afraid that flash memory products will have to be made, the color LCD screen that will be standard for future cameras, and the graphics processing software derived from digital photo post-processing, these upstream industries are all promising.
With the foundation as the core, if all these upstream industries with super profitability can be gathered, Wang Zhengguo can be confident that he will be able to defeat a monster cultivated by the power of a country like Samsung.
While he was still imagining the future, a discordant voice suddenly came: "Take it away, your hands are cold, believe it or not, I let you get this pork leg out together." β
As he was talking, there was a sudden violent churn under the quilt, which was very interesting, and time seemed to stand still suddenly.....
After some nonsense, Wang Zhengguo suddenly had a lot of feelings and recalled: "It's already a harsh winter now, spring is naturally not far away, the day when everything recovers, right?"
Teacher Zhao Zhongxiang's signature stalk, naturally no one could understand it at this time, and in the end, Wang Zhengguo could only play the piano to Niu once and continue to talk about things.
"I should be ready to go to the Provincial Forestry Department tomorrow to run, and strive to see jacaranda planted in the land of our Shudu in the spring of next year. β
"Is that so, then you should get out of the way for me, don't rub next to me, and walk around......"
Good......
It seems that I missed something just now, embarrassed!