Chapter 848: Xu Tao
The performance in Shanghai went very smoothly, the audience was full, and the performance was very good. In Shanghai, He Xiangdong's audience base is still very deep, so the commercial performance effect is also very good.
The Zhang family also came to see He Xiangdong's performance, there seem to be few peers in Shanghai who say cross talk, and I don't seem to have heard of a cross talk team in this place, and the development of cross talk in the south is really limited.
After the commercial performance, the leaders of Dongfang TV also came to contact He Xiangdong and invited He Xiangdong to have tea together, and they also revealed the idea of having the opportunity to work together.
He Xiangdong is currently the most popular cross talk actor, with countless fans, he is also a successful TV person, and the ratings of the TV programs he does are also very good, and the praise rate is also very good, and he is also very popular with the leaders of the cultural department above.
So He Xiangdong is very popular with TV stations.
Coming to visit He Xiangdong was a deputy director of Dongfang Channel, surnamed Xu.
Now the competition of various local stations is also very large, everyone wants to make achievements, they all want to increase ratings, and they all want to increase advertising revenue.
For TV stations, their two most important businesses are variety shows and TV dramas, which are the key to driving ratings, and only when the ratings go up, their advertising revenue will also come up, which is causal.
Now the best domestic variety show is Hunan TV, Hunan TV held the third Super Girl this year, although the hotly discussed is not as good as the previous one, but its ratings are still terrible.
This year, all David TV stations across the country have also launched the same project, but none of them have done it in Hunan TV, and Hunan TV is still unbeatable, and others are hard to look forward to.
In the early 90s, Hunan TV was just a small station that relied on selling pig feed and tractor advertisements to eat, but in the late 90s, it relied on Huanzhu Gege and variety shows to fight an extremely beautiful turnaround.
So much so that up to now, none of these local satellite TV is the opponent of Hunan TV, even CCTV, if CCTV is not mandatory to transmit signals on national TV, I am afraid that even CCTV will not be able to do Hunan TV.
But having said that, Hunan TV is already powerful enough, at least in terms of ratings performance, people are definitely standing at the top of the pyramid.
Of course, other satellite TV stations also want to catch up, in terms of TV dramas, the role that TV stations can play is relatively small, they can only pray that the TV director will quickly shoot a good work, and then they will win the exclusive broadcast right, so as to increase the ratings.
But this kind of thing is too uncertain, and even if there is a good work, it is still unknown whether you can get it.
There is a lot of room for variety shows to operate, Hunan TV has made a fortune from variety shows, and the production team within the TV station can also do variety shows, and the team that does the show is very complete, so they can have good ideas, good ideas, and good producers.
This time, Xu Tai of Dongfang Taiwan came to He Xiangdong and had such an idea.
After three or two words of greetings, the two became acquainted.
The main purpose of Xu Tai's visit this time is to contact He Xiangdong first, because there are too many controversial points on He Xiangdong, and he wants to have a deeper understanding of He Xiangdong.
Look at what kind of person he is, and then see if there is any possibility of cooperation, if you really want to work together in the future, the humanity of the other party is a key consideration, and no one wants to be a particularly difficult person to do with their partners.
After some conversation, Xu Tai had a good impression of He Xiangdong, his impression of He Xiangdong was still on the madman who was scared of the sky, but now when he got in touch, he found that He Xiangdong was very easy to get along with, and he was a very gentle person.
Xu Tai's heart has settled down a lot, and he also revealed some ideas about the variety show he wants to do.
After He Xiangdong heard this, he was slightly surprised: "You mean you want to do a pure comedy show?"
Xu Tai nodded: "That's right, there is still a lot of room for development in China's comedy market, I am very optimistic about this market, I think as long as it is operated, it will definitely have a very rich return." ”
He Xiangdong was really surprised this time, he was talking about cross talk, the most important thing about cross talk is entertainment, which is also the foundation of comedy based on society.
But this is only his opinion, the current mainstream view is not the case, the mainstream view is still that comedy must serve society and be educational.
He Xiangdong and the mainstream cross talk defined the cause of the next ten years of big bets, there are a lot of variety shows on TV stations now, but these variety shows also pay attention to social value, once anyone is overly entertaining, they will be criticized by the leaders above.
Even the cross talk contest is like this, cross talk is a comedy, this is a comedy competition, but it is this kind of comedy competition that pays the most attention to social value, and entertainment is put in the second place.
This is also inseparable from the current social values, although it is now 2006, but there are still many people who think that comedy is a very serious thing, and they have to scold you after laughing.
This is the social reality.
Therefore, many comedy genre arts must be dressed in a tall coat, otherwise it is easy to be criticized for being shallow.
Xiang Wenshe's cross talk is based on the foundation of traditional cross talk and traditional art, and in this way, they are all scolded.
Do you know how hard it is to do comedy?
But now Xu Tai actually said that he wanted to make a pure comedy show, which really surprised He Xiangdong.
From the bottom of their hearts, He Xiangdong and Xu Tai's ideas are the same, but in terms of the current social reality, their ideas are a bit deviant.
He Xiangdong became interested, and he asked, "Oh? ”
Xu Tai said eloquently: "There are a lot of variety shows and talent shows now, but the homogenization of these shows is too serious, and the competition is too fierce, or it won't be able to go on in a few years." Instead of following these shows, we should make some innovations. ”
"Now there is a shortage of comedy programs in China, and people can only get in touch with comedy, only the sketches and cross talk of the Spring Festival Gala, and there are only a few comedy movies every year, in my opinion, this is far from enough. ”
He Xiangdong nodded in agreement.
Xu Tai said again: "So I'm planning to do a few comedy shows to test the water, I also said earlier that I am very optimistic about this market, we might as well completely abandon the traditional variety show type model and stage a comedy." For example, we will do all comedy sitcoms, similar sketches, and get several shows in one episode, or all cross talk shows, and four or five in one episode. ”
Or put various forms of comedy on the show, including cross talk, sketches, burlesque, and talk shows. It can also be said that our form is to gather the language type programs of the Spring Festival Gala and then put them on our program, or alternatively, we can also have a competition for each program, like the draft, audition, semi-final, repechage, national strong, talent show than singing, we are better than comedy. ”
He Xiangdong's eyes also lit up, and he said, "Good idea, does your station have plans to launch such a show?"
Hearing this, Xu Tai's eyes darkened, and he said: "This is just an idea of mine, and it has not been demonstrated or planned for a specific program." Alas, the comedy market is very large, but there are still too few comedy talents, and the ratings of the program must be high, first of all, the content must be good. ”
"There are not many comedians like Mr. He in China. There is a shortage of top comedians, and there are not many mid-level comedians. If there were more good comedians, I would have the confidence to let our station approve my suggestion, but unfortunately, no......"
He Xiangdong smiled bitterly, the current situation of comedy in China is indeed the case, the two most popular comedy teams now are them Xiangwen Society and Zhao Jiaban, except for the two of them, they can't see anyone else.
He Xiangdong is very optimistic about Gao Junsheng's team, but they haven't developed yet.
There is a serious shortage of domestic comedy talents.
Xu Tai sighed: "And there is no precedent for pure comedy programs in China now, so it's hard to say whether a big platform like ours is willing to take this risk." Alas, I have this idea, and I think this idea is feasible, but unfortunately, all kinds of practical factors ......"
Xu Tai shook his head, a little helpless.
He Xiangdong persuaded: "Director Xu, I think your vision is already standing in front of everyone. ”
Xu Tai waved his hand and said, "You're welcome." ”
Now Oriental TV has also been working hard to do variety shows, and they have indeed made several popular excellent talent shows, earning enough eyeballs and ratings.
So at present, Xu Tai's idea is not popular in Taiwan.
But no one expected that in the future, Dongfang TV's ratings guarantee and the arrival of the big era of comedy and cross talk would be inseparable from this Xu Tao and Xu Tai.