Similar to the M42 screw mount, which was almost used worldwide in those days, the C-mount also follows the alliance model, directly licensing to global camera/lens manufacturers for free use, and strives to recreate the myth of the M-42 screw mount of the year.

In the competitive mode of a global game of chess, the M42 screw lens family is extremely large and has a far-reaching impact.

It is because everyone uses the M-42 interface, so the body/lens market in the seventies and eighties is very fierce, and users will switch to another body/lens if they are not satisfied with the feel or image.

Therefore, all manufacturers do not hesitate to cost, just to lead in the competition, whether it is the body or the lens, the manufacturers are as carefully made as a handicraft, it is precisely for this reason that the products of various manufacturers in the M-42 period basically have their own uniqueness, generally exquisite workmanship, excellent imaging.

At that time, the lenses were basically all-metal structures, and the focusing felt was excellent, and in terms of image quality, the prime lenses of the seventies and eighties were already very good, and they would not lose to the digital age.

......

In marketing, there are two basic ways to maintain customer stickiness.

One is to ensure that customers continue to be satisfied with the brand, in the M-42 period, because the whole world uses this standard, so manufacturers compete with each other, everyone can only continue to introduce better products than competitors to make customers satisfied, such a benefit is to provide customers with a top experience through the survival of the fittest.

Now the C-mount obviously intends to continue to follow the old path of the M-42 and promote the rapid upgrading of technology through competition between manufacturers, and the fact that hundreds of camera/lens manufacturers exist in China at this time is there, and only this means can continue to eliminate uncompetitive small factories and rapidly expand the influence of C-mount.

The M-42 and C-mount took the route of satisfying customers to maintain the manufacturer's customer base, and in contrast, the method of maintaining the customer base by increasing the cost of customers switching to other companies is another route.

For example, the Japanese camera industry has developed its own special bayonet, which is a typical second way, which fattens manufacturers but suffers consumers.

Major camera manufacturers in Japan have their own set of mount standards, corresponding to the production of body/lens families, such as Nikon F-mount, Moving-Energy EF mount, Pentax K-mount, Olympus 4/3 mount, Sigma SA mount, and Sony Minolta A mount......

If you have been invested in Nikon before, as time passes, the number of F-mount lenses at hand continues to increase and improve, the more difficult it will be to make up your mind to change the door in the later stage, after all, if you change, all the previous equipment investment will be wasted, and the cost is really unbearable.

Therefore, when Japanese cameras later dominated most of the global market, consumers would derive the saying of "extinction".

The so-called extinguishing of the door means that all the equipment purchased around a certain bayonet: the fuselage and several lenses with different focal lengths are all abandoned, and if you purchase them normally, the cost of this set of things has always been tens of thousands, or even hundreds of thousands.

It can be seen that the cost of "extinguishing the door" is really heart-wrenching, and it is really difficult for ordinary people to bear.

When the cost of customer change is high, user stickiness will naturally increase, as this routine is very in line with the consistent style of Japanese enterprises, small countries and widowed society, the way of thinking determines that they can only be this pattern, let them take the initiative to play global large-scale competition, difficult!

Compared with the two means, as long as the C mount does not die now, there will definitely be a great chance to press the Japanese line on the ground in the future, and the future Internet era will pay attention to open source and big cooperation, and the kind of closed door and indulge in their own small world, unless it is quite competitive, otherwise they will die very miserably.

In detail, you can know by looking directly at the mobile phone market that there is a lot of power in numbers, which is really not a joke.

Zeiss and Meyer produce top-level lenses, and their brands are hung there, and they are destined to be impossible to produce low-end products, which is self-lowering, and Shuhang Optics will never allow this kind of thing to happen.

Since the formulation of the C-mount standard, the domestic Phoenix Optics was the first to respond, launched the first C-mount camera, and quickly transformed the old lens mount on the production line, as a mid-range product positioning, this kind of domestic camera with autofocus technology, directly won a number of firsts, last year in the camera market is even more famous, sales are also good.

Immediately afterwards, the third largest domestic shipment Huadu camera factory also launched the corresponding products, full of energy, is bound to compete with the second Phoenix Optics, as for the seagull, it seems that it is planning to cooperate with Japan, to introduce camera production lines, and claims to be building its own camera system.

With the release of the first top C-mount 135 body of "Taikang", as well as the two series of high-end lenses of Zeiss and Meyer, the domestic market was instantly detonated.

People of insight in the photography circle understand that the future domestic camera must be based on C-mount.

The situation is reflected in the sales data of the camera market, at this time, when the SLR camera customers purchased the fuselage, almost all of them turned to the C-mount, the old models of models, lens shipments plummeted, only the rangefinder, the main portable, lightweight product has not been affected by the C-mount, but it is not far away.

At the same time as the release of the first C-mount top-of-the-line 135 film camera in "Taikang", it ushered in updated products together, as well as the most well-known digital camera series of Shuhang.

"Tianshu" digital dual camera ushered in the facelift for the first time, thanks to the further development of CMOS imaging technology, using the latest 0.7 micron process, the color CMOS sensor reaches as many as 600,000 pixels, and the black and white sensor is as high as 2.4 million pixels, with more powerful professional data synthesis software, the imaging effect is clear, and there is no problem in the field of photo studio ID photos.

And because this camera is usually fixed and directly connected to the computer, it is not necessary to store photo data with a micro-hard disk produced by IBM, considering the cost, direct castration, the same is true in terms of power supply, and the models used in the fixed camera are no longer built-in dry batteries, but directly plugged into the power supply.

After a variety of simple configurations, the cost of Tianshu 2 digital camera has been effectively controlled, with the use of Yaoguang 2 computer, plus a sublimation color printer produced by Shu Airlines, the purchase cost of a complete set of systems does not exceed 50,000 yuan, although the initial investment of this set of equipment is high, but the later use cost is low, the most suitable for commercial customers.

Tianshu 2 Once released, especially the sample was deliberately enlarged, many people in the photography circle at the scene saw it, and their eyes were full of brilliance, even the reporters who were responsible for reporting the press conference were full of curiosity, after all, the camera was their dinner guy, too familiar.

Tianshu 2 caused a huge sensation on the scene, and the developers of the Taikang camera next to it also began to think about the future, is the film camera really at the end of the road?

Tianshu 2, which is positioned for fixed use in the photo studio, does have many customers, but Shuhang has not given up the mobile terminal because of this, and still spends a lot of energy to make changes on the basis of Tianshu 2.

Add AA battery compartment, micro hard disk socket, and even install a black and white LCD screen to display shooting parameters such as aperture, shutter, ISO, etc., and can also manage the storage space of the hard disk and delete photos online, display the remaining battery and other data.

And this machine is not larger than the film reflex camera at this time, nor is it heavier than the film camera, which is acceptable in terms of portability.

When the above technologies are added, there is Tianshu 2MAX, positioned for use in the mobile market, the venue announced that the product is limited to 300 units worldwide, the price is 24,999 yuan, and this thing only exists as a technical verification, to demonstrate the top DSLR camera research and development capabilities of Shuhang Optics.

Wang Zhengguo, who watched the press conference at the scene, smiled when he heard this, is this afraid that the Thunder Monkey King chose to join Shuhang Optics?

Calculating the time, it seems that the Thunder Monkey King should have graduated from college, I don't know if this is still a martial artist studying in college, or under the influence of butterflies, he came to Rongcheng to develop, it's hard to say!