Events are unfolding in each department according to plan.

The waves caused by IMG and Victoria's Secret in the fashion and modeling world are just one part of the whole Fire Lion, and when Sid was filming "The Departed" in Canada, Sid's second mini-album "Brave Courage", produced by Viking Records and released by Fire Lion Records, was officially released.

Although this is a mini-album with only seven songs, it has attracted a lot of attention.

After all, a month earlier, Sid's debut album had just set a record for the highest first-week album sales in history, and just a month later, a second album was released, which is quite rare even in the long history of the record industry.

Some media even predicted whether this album was a money fraud by Sid and Fire Lion.

Although this mini album "Brave Courage" has only seven songs, whether it is the TennPop title song with "Pop" and "Girlfriend" as the main song, or lyrical and pop music such as "Rock Your Body" and "Cry Me A River", they are all quite distinctive personality songs.

And Sid's collaboration with rap rookie 50Cent's "Like I Love You" is a fusion of Teen pop and rap styles, which is the favorite genre of young people today.

As soon as the collaboration song aired, it quickly became the number one single on the radio charts.

These distinctive, hugely popular singles quickly made the single popular among young people, and while the mini-album didn't cause a short-term explosion like the previous album, it was quite strong in long-term sales.

It also completely broke the narrative of some media "making money".

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At the same time, in a corner of Silicon Valley, a corner of an Internet company, YouTube, which Sid had high hopes for, finally exceeded one million views for the first time!

To this end, YouTube held a celebratory party, at which CEO Sean Parker announced a new news - Youtube will launch a new music music video channel "Vevo Music Video Channel", or Vevo for short.

It may seem like a normal thing to start a channel to watch music videos for free on a video site, but if someone is interested in checking out the stakeholders behind this Vevo channel, they won't feel that way.

Lion Records, Sony Records, and EMI have teamed up to support the seemingly obscure online music video channel, and they will be putting all of their music videos on the Vove channel for free.

At the same time, Sony Records and EMI Records each enjoy a 10% share-free dividend on "Vevo", which means that although the two companies do not have the voting rights of Vevo's shareholders, they enjoy 10% of the dividend rights.

When they first heard this idea, even Sean Parker couldn't help but be amazed, and they used this method to easily pull Sony Records, which had a good relationship with Fire Lion, and EMI Records, which had been weak for a long time.

"Vevo Music Video Channel", which is an Internet music music video channel similar to MTV TV.

All Internet users who log in to YouTube can browse music videos on the site for free and communicate with each other on SNS message boards and BBS chat rooms.

The channel generates revenue through pre-video ads and in-channel click-through ads. And these revenues are the origin of the dividends of Fire Lion Records, Sony Records, and EMI Records.

Although the scale is not large now, it is clear that "Vevo Music Video Channel" can be regarded as the Internet version of MTV, as one of the few cable TV stations that can effectively make a profit in the parent group of Viacon.

MTV has always been growing at an eye-popping pace, although this time, Sid used the method of banning Britney and other singers from the VMA Music Awards to suppress the ratings and influence of the VMA Awards.

However, the overall development of MTV TV has not been greatly affected, after all, as the only TV station that focuses on music in this era, MTV TV is like a Disney children's channel, and there is almost no rival in the market.

However, the release of the "Vevo Music Channel" has laid a sufficient foundation for the future of Fire Lion to pry the corner of MTV.

What we need to do now is just to wait for the improvement of the network bandwidth environment in North America to drive the improvement of the overall network environment.

Just as companies like YouTube and Fire Lion Records are taking a small step together, another piece of good news is coming out in another corner of Silicon Valley.

After more than five months of hot sales, the iPod finally managed to break through the amazing sales of three million units in March 02, which includes the first two months, because the market was not expected to be hot, and the shortage phenomenon.

But this kind of inadvertent "hunger marketing" made the iPod quickly become the most popular best-selling product during the Christmas period last December after it was restocked, and according to Apple's marketing department, sales between December and January accounted for more than a quarter of the total sales of 3 million.

This not only shows the great power of Christmas Black Friday, but also shows the high recognition of the iPod by the market.

If the initial best-selling of the iPod was promoted by the Sid silhouette series of advertisements and Britney Spears, then it was only after it was truly circulated in the market that the convenience and revolution of the iPod were truly experienced by the public.

Although in Sid's opinion, the current iPod is still too bulky and has not long enough battery life, and even for PC users, the USB 1.0 interface allows it to transcribe songs much slower than the Fireire interface for Mac users.

But that didn't stop the enthusiasm of the general PC users, the PC version of the iPod sold nearly ten times more than the Mac version, although the two are only the difference in the built-in cables, but when the disparity is staggering, even Jobs has to admit that Sid was prescient in this matter.

In less than half a year, the iPod exceeded the unprecedented success of 3 million sales, allowing it to completely sweep all the listening competitors on the market, including Sony's MD alkman.

The CEO of Sony Electronics is about to burst into a rage, and the entire music industry is also feeling a huge shock, especially the big companies led by major record companies.

When their anti-piracy campaigns around the world, online and offline, have not yet achieved any real results, the phenomenal sales of iPods, triggered by what they consider to be "piracy and copying", have been rampant in North America.

Taking advantage of the opportunity for the iPod to sell more than one million units in North America, Apple announced the launch of the iPod in the European market and the Pacific Rim market, which will also be launched within this year.

This has simply become a "lifeline" for the record industry, and a month ago, the North American Recording Industry Association also took advantage of the Grammy Awards to raise eyebrows on Sid's "blow".

But I didn't expect feng shui to take turns, and just a month later, Sid took a roundabout way to use the iPod to give the entire record industry a life and death charm.

The time has come for them to think clearly about their prospects.