Chapter Seventy-Seven: Between Trade-offs
The resources of Victoria's Secret, IMG, and even the Fire Lion Group!
For ordinary young actors, it is something that is desired but not sought, let alone a model who is sunny and snowy in the past, and it is difficult to enter the public's eye?
And this new set of rules of the game will not only change the Victoria's Secret show, but also profoundly change the future modeling industry. The ambition behind it is not as simple as it seems.
In the conference room, some people with flexible minds quickly thought of this floor, and they couldn't help but change color.
And Mark Lee and Garland looked at each other, the two nodded, and Mark Lee then added: "Of course, the archangel will only be an IMG model, and in addition to the archangel, among the ordinary signing angels, we will also list some key points, and potential objects will be cultivated as seed players." ”
Hearing Mark Lee's words, everyone also nodded slightly.
Choosing a good seed culture, whether it is Victoria's Secret or IMG, is a recipe for making it more benign and sustainable.
Of course, this seed list will only be used within the company, and even only the senior people of Victoria's Secret, IMG and Fire Lion will know the specific content of the list.
"Adriana Lima, Alessandra Ambrosio have all signed in to IMG. In the closed-door meeting after the big meeting, the liaison staff excluded by Victoria's Secret, IMG and Fire Lion gathered, and Garland spoke first.
"According to our assessment, although Adriana Lima and Alessandra Ambrosio are also Brazilian models, it is unlikely that they will take the HF route in terms of their body and shape conditions, as well as their ability to walk the catwalk and take photos. One of IMG's directors in charge of model qualification evaluation explains.
"Well, I couldn't agree more. Frida Janina nodded.
Although Adriana Lima is young, and Alessandra Ambrosio has just become Victoria's Secret catwalk model, she has not even signed a contract.
But when it comes to appearance conditions alone, they are sweet and sweet-looking, just like the handsome guys and beautiful actors who have never been lacking in Hollywood, and the modeling circle even requires innate looks and appearance more than actors.
Not to mention anything else, a woman like Giselle who looks like a girl and a man is actually difficult to say beautiful in the eyes of the general public.
But her highly recognizable cheeks, facial features and contours make her perfect for the effect of haute couture makeup, while "beauties" like Adriana Lima and Alessandra Ambrosio will only stand out among the beauties.
And models like them are actually unlikely to sign under the banner of an industry overlord like IMG.
As for why you are doing this now?
"Boss said before that although Adriana Lima and Alessandra Ambrosio can't take the HF route, their business potential is worth tapping, so we can build them as business-oriented supermodels. IMG's CEO Garland explained.
In fact, after winning IMG, Sid hesitated for a while about Adriana Lima and Alessandra Ambrosio, who are still young.
Although from a "historical" point of view, the two of them have indeed been loyal to Victoria's Secret for more than ten years, and although their performance is not extraordinary, it can indeed be regarded as a significant improvement.
After mastering the top supermodel resources in the modeling circle, the two of them seem to be a little weak.
But in the end, Sid decided to focus on developing the two of them, loyalty on the one hand, and on the other hand, because they did have a good business record.
Take Adriana Lima, for example.
She later not only became the creator of the Duoxiang commercial record, but also became a frequent visitor to Super Bowl commercials, and later set a record of three Super Bowl commercials a year, and was nicknamed "Super Bowl Girl" in the market.
You must know that the Super Bowl in North America is equivalent to the Spring Festival Gala on the other side of the ocean, in order to show their faces in the Super Bowl halftime show, the kings and queens of all music circles are free performances, and the Super Bowl advertisement is known as a model in the advertising industry and a guarantee of ratings.
There are even quite a few people who say that the Super Bowl game is not as good as its commercials.
Adriana Lima's ability to achieve such a great result on such a heavyweight platform is also a testament to her potential and hard work.
"What about Nanami Campbell and Carmen Keys?" asked a supervisor who specializes in selecting and arranging models for the Victoria's Secret show.
The two models he mentioned were not mortals.
Needless to say, the former is the only black supermodel in the era of the "Big Five", the "culprit" who smashed the assistant with a BlackBerry phone, and the only "ancient god" who is still active in the modeling circle.
"Well, Naomi's words, in terms of the Victoria's Secret show, we treat her as a normal signing angel, it is definitely impossible to open and close, but small open and small close can still be given to her. Mark Lee said cautiously.
"As for the Victoria's Secret show, Naomi is not an IMG model now, so naturally we don't have to worry about her. Garland knew about Sid's creation of "America's Top Model" for Tyra Banks and Carolina.
So in his opinion, since the company has decided to support Tyra Banks and specially signed her into IMG, then whether it is in terms of model image or career development, Tyra will definitely squeeze out the current position of Naomi Campbell.
So, for the foreseeable future, Naomi will really be reduced to an "antique" very quickly.
"What about Carmen Keys?" asked Victoria's Secret design director Frieda Janina.
"Well, I have a headache too. Mark Lee rubbed his brows and said a little speechlessly.
As the only Carmen Kath who can compete with Gisele Bundchen after the top five supermodels and Kate Moss, now is the time to be in full swing.
Although Carolina, who just won the VH1 Best Model this year, is regarded as a whirlwind of rapid rise, there is indeed a little distance from a figure like Carmen Kaith, who has already become a "god".
Garland took over and said, "We have also been in contact with her, but she rejected our offer, saying that she is very satisfied with her current agency and is not ready to change companies. ”
Garland's words were echoed by everyone, Carmen Cays rejected IMG's solicitation, and Victoria's Secret's "archangel" system was based on IMG's top models.
After all, whether it is Victoria's Secret or IMG, or even the high-quality resources of Fire Lion, they are all limited resources within the group, and it is impossible to cheap outsiders.
Therefore, when Carmen Kath rejected IMG, it also meant that she rejected the whole set of high-quality resources that accompanied it.