Yes, this is the process of fermenting through the crowd, and then everyone recognizes a store, so as to spread its influence, and then it becomes a brand.

Of course, there are many people who have done this, but without innovation and money, and with that little bit of luck, they can't make it to the streets, but they do miss out on another outcome that can change the world.

Mu Yishi nodded secretly in approval, but although he said that, Mu Yishi still had to ask, "I don't know who the main group of people Uncle Ping is facing?"

Maybe it's because no one understands for a long time, maybe it may be that Mu Yishi is in contact with this kind of thing, after all, it will definitely be the son inheriting his father's business in the future, and his nephew will definitely be involved at that time, so Mu Ping also opened his mind today, "I'm now going to position the main group of people in clothing as adults, and only they have enough funds to buy ......."

When Mu Yishi heard this, he frowned, "Uncle Ping, I don't know if the store you chose is in the block or where?"

"The neighborhood is basically full, so you can only be on the periphery. ”

Mu Yishi pondered, "Is there any major crowd around the store?"

Mu Ping was stunned, "This is not clear, but there are several schools in the city No. 8 Middle School and City No. 13 Middle School nearby." ”

Hold the grass!

Why don't you use such good conditions!

"Didn't Uncle Ping think about positioning the main group of people as the new generation? ”

The new generation refers to the younger generation, that is, the current post-70s, post-75 consumer market, the current proportion of this kind of people in the clothing market does not know whether it is big, but thinking of the post-90s, post-00s can account for about 50%, you can imagine what a huge market this is!

Maybe people often say that the post-80s generation is more stable or something, that is, after adulthood, no one can escape when they are young, and no one can escape being interested in novelty, freshness, and trendy things. And there are many analyses of the characteristics of this group of young people -

The pursuit of individuality and differentiation, insensitive to price, strong and pay attention to styles and specifications, do not pay attention to the size of clothing, like the new and hate the old psychology is more frequent, spend more generously, star effect is strong, and there are many star chasers.

Let's just say Mu Yishi, he also likes it at his age, just like Mu Fei, every time he sees Mu Fei, there are basically no repeated clothes.

Of course, it must be that you have money, but in a place like a provincial capital, the most important thing is to have rich people, maybe now you can't bear to buy a car or something, but buying clothes is definitely a drizzle.

The biggest advantage of young people, especially young people, is that they generally do not pay attention to the price, but only pay attention to whether the style is trendy.

This is one of the most critical criteria for the positioning of the new generation, that is, each generation of young people.

Because of this, Mu Yishi will ask about the flow of people, like this, there are many schools nearby, it is simply a feeling of winning the jackpot, and others may find that young people make money very well, but there are not enough trendy clothes.

Under normal circumstances, clothing bosses will choose according to the local market, the customer group of this age group has recently been more trendy and favorite styles when purchasing, especially the people in junior high school and high school. However, it should be noted that they will "like the new and hate the old", and for outdated styles and specifications, they will be laughed at when they wear them, so they must be cautious in purchasing and choosing.

In addition, the most important point is that children at this age are generally more vain and have a good face, so it is completely easy to slaughter people......

Originally, Mu Yishi would not have wanted Uncle Ping to position young people, but Uncle Ping will have a garment processing factory, so it will be no problem at all, and the clothing is no problem at all, do you want to be trendy?

That's totally ojbk!

Of course, before that, there is one point, how to convince Uncle Ping, after all, Mu Yishi knows his own family affairs, it is completely like having a full-picture buff, naturally he knows, but Uncle Ping They don't know, because for adults, that is the safest way, after all, it will not be a loss.

And once it shifts to younger consumers, it's more elusive, after all, at this time, people don't know their spending power.

But Mu Yishi is absolutely clear about how huge this kind of market is.

Because most of the young people are active in thinking, pursuing fashion, and full of hope for the future, especially some young people who have just begun to become financially independent, the long-suppressed desire to buy has exploded in a short process. Because they are in a period of social role transformation, they gradually understand life, understand the world, have a strong sense of curiosity and desire for any new things and new knowledge, and will boldly pursue, trying to stand at the forefront of the times and lead the new trend of consumption while pursuing novelty and fashion.

The pursuit of novelty is naturally on the one hand, on the other hand, the vast majority of them have not yet started a family, there is almost no burden from the family, and even a strong background of family consumption, therefore, this kind of young people pursue individuality, express themselves, have a strong sense of self, hope to show self-worth everywhere, and also show the personality characteristics that this age group wants to match in the consumption process.

If it weren't for Mu Yishi's rebirth, I'm afraid he would still be begging his parents to buy a few clothes at this time.

And this is because the necessary process of growing up, in the transition stage from adolescence to adulthood, ideological tendencies, hobbies, etc. are not completely stable, and behavior is also relatively easy to be dominated by emotions, and there is often a direct choice of goods, that is, impulsive purchases often occur because of factors such as style, color, shape or price.

And this kind of impulse buying is also widely known to some of the chopping hands that want to chop hands!

This is not a special case, especially in the later generations of online shopping is the despair of chopping the hand-chopping party, have you ever felt the despair?

Jack Ma's dad will teach you everything!

Chopping hands, it's very simple, start with Taobao, start with the first purchase......

"Positioning young people?" Mu Ping listened to Mu Yishi's words, and he was also a little hesitant, after all, he didn't think about it, but for the economic situation, it was indeed a difficult problem.

Of course, the most important thing is what clothes can attract their attention enough!

And because of the popularity of SH Beach in the past few years, there are a lot of old boys, and there are indeed a lot of all kinds of trendy clothes.

However, it can also be seen from this that the market for young people is huge!

Mu Ping sighed, "It's not like I haven't thought about it......"