Lunch –

Mu Yishi looked at the rich lunch in front of him, and he ate okay.

"I'll clean up the bed in the room later, and give Xiao Shi a nap. ”

Mu Ping said to Zhang Qing, and then looked at Mu Yishi again, "How is it, the high school entrance examination score is about to come down, right?"

Mu Yishi sweated for a moment, Uncle Ping, you are too naïve, it will take at least a week!

It's not my own school to change it, but the test paper that is unified and changed, and the time is not so fast!

"Okay, I'll clean up after dinner. Zhang Qing replied to Mu Ping.

And Mu Yishi was also holding the meal, "Uncle Ping, it will take a few days to come out." ”

"Oh, yes, I'm a little anxious, not in a hurry, I'm busy urging the store these days, and Uncle Ping hasn't had a chance to take you around the scenery of this provincial city. Mu Ping smacked his lips while eating the food and drinking beer, "Wait for Uncle Ping, I'll take you to visit the tourist attractions in a few days." ”

Mu Yishi waved his hand, "Forget it, Uncle Ping, I'm not too young, I can go and take a look by myself tomorrow." ”

Mu Ping didn't be polite, after all, he is indeed very busy now, the store has been found and rented directly, and then it is now being renovated, but the clothing processing factory still has to find a suitable one, that is, the right price, they can take over.

Of course, even if you add more than half of the money of your parents and Uncle Ping's family, and you have to have a garment factory to support it, this money is still almost enough, so you have to take a loan from the bank.

These are indifferent trivial things, and Mu Ping still wants to see the appearance of the decoration, but when it comes to decoration, Mu Yishi is moved.

Where can the decoration be decorated in this era, but since the decoration process has begun, it is difficult for him to say anything, but Mu Yishi feels that it is necessary for him to take a look and design the layout of the decoration.

"Uncle Ping, has the garment factory done it?"

Although Mu Yishi knew that he didn't have a clue so far, he still asked, but this question was indeed slapped in the face.

Mu Ping just glanced at Mu Yishi and said, "The garment factory has been found, but now that the price is being negotiated, I feel that it can be compressed a little, and the store has not been done well, so it is not too urgent." ”

Mu Yishi thought in his heart, it seems that Uncle Ping already has a general plan, and that is too, otherwise there will be no Uncle Ping's worth of tens of millions in the future.

"So, I don't know what Uncle Ping is going to do? That is, the consumer object of sales. ”

Mu Yishi asked again, this question is very important. The consumer object of sales is also the positioning of customers! Especially for some relatively large levels, it is particularly important.

And Dad, they and Uncle Ping opened a clothing store together, so he can properly remind him, after all, he has the experience of later generations, although he has never been engaged in the field of clothing, but he has never eaten pork and never seen a pig run?

Therefore, he has to ask about the positioning of the clothing store, which is an important part of the positioning of the customer. Customer positioning is a very critical point in marketing, because he will first let us analyze the market, why to open a store, and then segment the market and what store to open!

Then I need to do customer analysis and positioning, that is, who are our customers, what kind of group, and then choose the right product positioning, that is, what price I should sell, and then my customers can accept it.

This is the "four steps" that any store should take. Keep in mind that the order of the "four steps" must not be messed up. If you first determine how much to sell the clothes at a certain price, and then analyze why you want to open a store, it will definitely be a joke.

Because the customer base of clothing is relatively wide, from heads of state to beggars and poor, all of them do not need to dress and eat.

But if you think that in the face of such a huge market, you are starting to be complacent now, thinking that your customer base is so large that your sales must be considerable, then you have to pour cold water on you.

The market is large, indicating that the relative competition is also large.

Of course, these clothing stores certainly do not have such a vision as Uncle Ping, because Uncle Ping plans to have his own clothing factory that can fully supply, in other words, Uncle Ping has an ambition to build a brand.

Without aside, if you're targeting the average income group, then the high-end customer base is lost. So it's better to calm down, analyze the customer carefully, and then choose the right outfit.

So when Mu Ping heard Mu Yishi ask him like this, he also looked at him curiously, after all, this kind of thing is not something that their children who have just graduated from junior high school can understand.

However, after all, it is my nephew, although I am a little curious, but it doesn't hurt to talk about it, "In the early stage, I think it will be for ordinary consumers first, after all, the population base is relatively large, and for these ordinary consumers, we can also sell it cheaper, of course, we can't lose money, and make a name for ourselves first." ”

Mu Yishi admired it in his heart with satisfaction, it is not unreasonable for Uncle Ping to succeed, after all, not everyone dares to sell cheaply, after all, you sell cheaply, you may sell more than a dozen pieces before others sell the same piece to make a profit, and no one dares to guarantee that even if the price is reduced, someone will really buy it!

However, it is still possible to reduce the price appropriately. After all, doing business pays attention to "good quality and low price", which is one of the basic tactics of business operators to compete with each other since ancient times. If the price of a commodity is low, it will inevitably sell more and sell faster, and vice versa, it will sell less, sell slowly, or even be unsalable.

This truth should be said to be not difficult to understand, but there are many operators in today's market who are arbitrarily "slaughtering" customers.

It's not that they don't want to make small profits but sell more quickly, but they still have the idea that others sell so many pieces to make so much profit compared to the one I sell, and people are still so tired that it's not worth it.

This is not the idea of a few people, and it is real, after all, he sells like this, and some people still buy, but it will be less, and if someone sells cheaply, although there is a lot of traffic, but it is about the same income, and it will be a joke for himself, this kind of person actually has no talent for business, but there is no problem in supporting himself.

What they don't know is that this kind of small profits and quick sales will indeed be very tiring, but it is like a Pandora's box, which will form an effect, and then the influence will be expanded.

That is, the brand effect that later generations said!