Chapter Twenty-Four: Founding Classics
Having received several orders for the construction of constant temperature plants, Changsheng Seiko is now very busy. Ordinary workers are okay to say that there are not enough employees in the technical department. The task of designing small appliances is also gone.
Shen Danqing now wants to change his focus to the two material research institutes, and he found Xiao Hua, who is in charge of this matter. He was selected from Pioneer Corporation. When Xiao Hua entered his office, as soon as they met, he asked:
"Your name is Xiao Hua, right? You are in charge of the preparation of the two research institutes, how is the progress now?"
Xiao Hua didn't seem to be good when he heard Shen Danqing's words, and knew that the boss was not satisfied with his work. Hurriedly said: "Since we don't understand this, it took a lot of time just to design the plan." So at present, only the house has been built, and the equipment for research is also being purchased, and some sophisticated and advanced instruments still need to be purchased from abroad, which belong to the key control instruments. ”
"What about the recruitment of scientific researchers?" Shen Danqing asked again without comment.
Xiao Hua was frightened by him, and replied inarticulately: "This matter is more difficult, we have found many people from relevant domestic research institutions and universities, and no one wants to come to our Changsheng Seiko." Such people have a considerable social status in their own units. Later, we came up with a way to recruit laid-off technicians in the state-related enterprises that had gone out of business. More than 20 people have been reluctantly recruited, and recruitment is still being stepped up. ”
After listening to him, Shen Danqing thought carefully in his heart, the objective reason did exist, and he didn't want to be responsible for him anymore.
I had to helplessly say to him: "You have to hurry, this matter cannot be delayed." It has an immeasurable effect on our company's future strategy. In the future, we have a huge demand for scientific research talents in this area, and your personnel department should establish a high-end talent archive, regularly follow up and visit relevant domestic talents, and recruit them at every opportunity. Okay, you do it with your heart! I'll wait for your good news. ”
Xiao Hua left with a nervous heart, Shen Danqing finally knew that now was not a good time to establish a research institution, but he had to establish, materials research is different from other scientific research, he is the most time-consuming, sometimes it takes ten years to not necessarily achieve any results, but sometimes there are occasional surprises. But everything has to be done, and you can't wait. "Hey" Shen Danqing sighed and let go of the helplessness in his heart. He said to himself: "Let's start with the low-end industry first." ”
Although the training school has already been established, it will take at least three years to acquire talents. So only let go of the unrealistic thoughts in your heart and make money honestly first!
Although Changsheng Seiko was very busy, he couldn't help, and he was in a hurry. The research institute and the training school had no hope for a short time, so he simply took the little girl and Xia Jinyong to prepare the wolf costume with all his heart.
It's not that difficult to do on the wolf costume, it's just that it's a bit complicated. But he's the boss, and he just needs to keep an eye on someone else. Time passed in their hustle and bustle. After the unremitting efforts of all the staff, the wolf costume finally opened in a low-key manner. It's still the same tradition, and there are no celebrations.
Several costume designers were hired from Hong Kong. When they met for the first time, Shen Danqing said to them very enthusiastically: "Welcome all Hong Kong elites to join us Wolf Clothing, although our Wolf Clothing has just been established. But it has a lofty goal: to become a banner enterprise in China's apparel industry. All of this will be born from your hands. The positioning of Wild Wolf Clothing is a diversified strategy, covering business, leisure, youth, sports and other elements, and at the same time developing bags, leather goods, shoes, fur and other categories. Our design philosophy is: simple, classic, high-end. We only pursue to create high-quality products, design one to succeed one, and will not relax the pursuit of quality in a hurry. In the future, I will spend most of my time working here, and I will have to look at the works you have designed. The costumes of our two husbands and wives have also been designed for you, as a watch handsome
From then on, the two of us only wore the costumes of wild wolves. Finally, I wish you all brilliant achievements. Shen Danqing's inspiring welcome speech won warm applause from everyone. He waited for the applause to stop for a while and said to Xia Jinyong: "Manager Xia, I have an idea that was inspired by the washing of denim clothes. The new fabrics are too bright, and if all the garment fabrics are washed once, or rinsed chemically, in short, the garment fabrics should be made less bright, but clear, giving people a super clean feeling. You go and try it and see if it works. If it succeeds, it will be our killer feature. ”
"Okay, boss, I'll do it right away. Xia Jinyong hurriedly agreed.
After two days, the results of the experiment came out, and sure enough, there was a good effect. Shen Danqing was immediately overjoyed when he found out, and thought: This is my first idea!
The clothing pattern is made quickly, and the studio has designed a number of models, but Shen Danqing is not satisfied. He had another meeting with them, at which he didn't reprigate them for anything, but chatted about family life: "Are you still used to working here these days?" Several designers are just starting out, and they can't hire any masters with the current status of wolf costumes. Of course, several little fresh meat did not dare to put on a score, and they all replied in unison: "Satisfied, very satisfied, it is impossible to have such good conditions in Hong Kong." That's absolutely true, not a kind word. Hong Kong, as a small land, is at a premium. Compared with the environment in the mainland, of course, it is far behind. A clothing studio stays in a small office of dozens of square meters, and there is no food and accommodation. Shen Danqing has always had high standards for the improvement of employees' living conditions. Ordinary employees are double rooms with toilets, and technicians like them are all one-bedroom configurations. If it were only squared, their home in Hong Kong would not be so big. The staff canteen is a buffet format, but no waste is allowed. This avoids the end of cooking in a large pot. The taste is certainly much better than eating a big pot of rice. In addition, it is also luxuriously equipped with a sports and fitness center. They're already happy.
Shen Danqing continued: "It's good to be satisfied, I'm not satisfied with the version you have played in the past few days, maybe you haven't understood my concept of wolf clothing, simplicity is not complicated design, and if you can use one cloth, you don't use two pieces of cloth, giving people a refreshing feeling." Classics are designed to design a garment, and it is necessary to constantly improve it, never reluctantly. It needs to be appreciated by a variety of people. In line with the aesthetic habits of the public. We are not a factory to take orders, we are to create our own brand, so each product must be carefully crafted. High-end is when using materials, not accommodating in order to save money. Our products are priced according to the cost of the product. Do you understand what I mean?"
"Understood, boss, we will definitely design according to your concept. Several young designers replied with trepidation.
Shen Danqing added: "In addition, our brand and our trademark must be reflected in the clothing, but it cannot be too public, and the publicity must be dominant." To design obscure. Like the zipper handle, cuffs, buttons, etc., the area on the left chest should also be obscure and not too conspicuous. To give people a sense of understated luxury. ”
Several young people nodded their heads again and again, like a group of students listening carefully in class.
For the next few days, Shen Danqing stayed in the design room. In order to review their design draft as soon as possible, if there is any dissatisfaction, point out on the spot, and explain why. Several people work together to design one, no longer alone, with the strength of others, some strange designs and shortcomings are gradually reduced, and gradually have a classic temperament. After being sent to Shen Danqing for review, a trial sample was made. After reading it, Shen Danqing pointed out that it is necessary to strengthen the anti-cracking line at the mouth of the bag, at the end of the line, and in important places. Then show it to the employees of the whole factory, there are more people, and they can often find problems in the subtleties, and then improve, and so on, until everyone can no longer find out the flaws. finally made the first classic, and it was only at this time that they really gradually understood Shen Danqing's concept. So they made persistent efforts to create new masterpieces and constantly enrich the company's product line.
Shen Danqing saw everything in his eyes, and saw several young designers from toddlers to gradually stabilizing, and also initially comprehended their own concepts. He gradually has confidence in the future development of wolf costumes.
It was his established strategy to develop menswear first, menswear was relatively simple, and it was relatively less sensitive to trends. And women's clothing, although it has more sales, is a real competitive red ocean
。 As a start-up, Wolf Clothing does not have so much confidence to make women's clothing first. As for children's clothing, it is not with priority. Making children's clothing often gives people a subjective judgment that you are professional in this category. It will affect the initial development of other brands. But if you start the brand of men's and women's clothing first, there will be no problem in making children's clothing.
The store plan in Hong Kong is under intense negotiations. It turned out that there was a Hong Kong tycoon who wanted to sell a few shops
, so as to raise money to invest and build factories in the mainland. Xia Jinyong reported this matter to Shen Danqing, although the current housing prices in Hong Kong are still very expensive, it is not the best time to buy a house, and Hong Kong housing prices will collapse in 97. At that point, he'll definitely buy it without saying a word. However, he thought that the Hong Kong flagship store to be opened in the future was his first specialty store, and its importance was self-evident and should not be missed. What's more, in the future, there will definitely be some self-owned stores to ensure the basic sales volume. So Shen Danqing waved his pen and bought it!
It was also his luck that the man happened to raise money to invest in the mainland. So Xia Jinyong discussed with him to buy it in RMB. In fact, he also suffered a loss by exchanging Hong Kong dollars for renminbi, so the two of them negotiated a middle price, which was acceptable to both of them. The deal was signed. In this way, Shen Danqing also avoided using rare foreign exchange. Both were overjoyed.